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10 strategies and tactics for Content Strategy

What is Content Strategy strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Content Strategy strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Content Strategy strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Content Strategy strategy examples

You will find in the next section many different Content Strategy tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a Content and Ad Strategy for B2B SaaS

  • ⛳️ Strategy 1: Implement a diverse content plan

    • Create informative whitepapers focusing on business workflow automation benefits
    • Develop case studies showcasing successful automation deployment
    • Produce 'how-to' video tutorials demonstrating the product's ease of use
    • Launch a series of webinars with industry experts highlighting trends in automation
    • Write blog posts that address common workflow challenges faced by SMBs
    • Create infographics that visually communicate the time and cost savings
    • Leverage LinkedIn for sharing professional articles and video content
    • Utilise Facebook and Twitter for engaging snippets and updates
    • Build an email newsletter strategy for regular updates and insights
    • Encourage customer testimonials and reviews on your website

  • ⛳️ Strategy 2: Launch a targeted LinkedIn ad campaign

    • Identify target audience within small and medium-sized businesses
    • Craft ad copy that emphasizes the product's ability to simplify workflow
    • Utilise eye-catching visuals that represent workflow efficiency
    • Set a campaign budget with flexibility for scaling
    • Consider A/B testing different ad formats to determine effectiveness
    • Leverage LinkedIn's demographic targeting options to reach key decision-makers
    • Monitor campaign performance regularly to optimize results
    • Use clear calls-to-action directing prospects to reserve a demo
    • Retarget users who have previously engaged with the ad
    • Analyse feedback and adjust messaging for better alignment

  • ⛳️ Strategy 3: Create a Google Ads campaign for lead generation

    • Perform keyword research to identify search terms related to workflow automation
    • Write compelling ad copy designed to attract SMBs seeking efficiency
    • Set up ad groups for different keywords to target niche interests
    • Define a budget that allows for continued testing and iteration
    • Opt for specific geographic targeting settings for better reach
    • Implement conversion tracking to measure the success of lead generation
    • Utilise compelling landing pages linked from Google ads
    • Include strong call-to-action in headlines, urging visitors to sign up for free trials
    • Regularly review metrics to identify and eliminate underperforming ads
    • Consistently refine the choice of keywords based on analytics and trends
content-strategyad-campaigncontent-creatormarketing-strategistcontent-development-teamdigital-marketing-team
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Strategies and tactics for driving Sales Through Integrated Marketing

  • ⛳️ Strategy 1: Enhance visibility with traditional marketing

    • Install 10+ banners in high-traffic MIDC zones and nearby towns
    • Highlight USPs such as affordable pricing and strategic location on hoardings
    • Organise regular on-site activities showcasing the plots and amenities
    • Offer guided tours for potential buyers to boost engagement
    • Schedule exclusive meetups with MIDC industry owners to pitch commercial plots
    • Publish advertisements in local newspapers targeting regional investors
    • Place adverts in magazines that are popular among the target audience
    • Partner with local businesses for cross-promotional activities
    • Distribute brochures in nearby residential areas and industries
    • Run weekly pop-up stalls at local marketplaces to engage with citizens

  • ⛳️ Strategy 2: Scale reach through digital marketing

    • Launch Google Search Ads targeting keywords like 'NA plots in Kurkumbh'
    • Implement Display Ads to retarget users interested in real estate
    • Develop Meta Ads with a focus on investors aged 30-50 in Pune
    • Utilise ad formats such as carousel ads and testimonial videos on social media
    • Promote site walkthroughs and client testimonials on YouTube
    • Optimise Google My Business profile with updated photos and reviews
    • Enhance local SEO to rank higher in searches like 'Plots in Kurkumbh MIDC'
    • Schedule regular updates on all digital platforms for consistent engagement
    • Track and analyse metrics for ad performance improvements
    • Develop retargeting strategies based on user interactions

  • ⛳️ Strategy 3: Build trust through content marketing

    • Publish blog articles on topics like 'Top Investment Opportunities Near Pune'
    • Create and share social media stories of site updates and testimonials
    • Design an email campaign with newsletters highlighting exclusive offers
    • Produce engaging videos such as drone shots of the site
    • Explain the benefits of different plot types through video content
    • Release video success stories of past customer experiences
    • Share client testimonials on all major social media platforms
    • Develop a seasonal content calendar for regular posting
    • Collaborate with local influencers for greater content reach
    • Use analytics to inform content strategy adjustments
integrated-marketingdrive-salesmarketing-managerdigital-strategistsales-teamcontent-development-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for creating a Social Media Growth and Sales Strategy for Tedra Auto

  • ⛳️ Strategy 1: Engage with audience through diverse content

    • Conduct a competitor analysis to identify content gaps and opportunities
    • Develop a content calendar featuring posts about industry trends, FAQ, and client success stories
    • Create engaging visual content like videos, infographics, and animations showcasing automatic parking systems
    • Host live Q&A sessions on social media platforms to engage directly with the audience
    • Share customer testimonials and case studies to build trust and reliability
    • Collaborate with influencers in the automotive and technology sectors for broader reach
    • Utilise user-generated content by asking clients to share their Tedra Auto experiences
    • Run weekly themed content series to maintain audience interest and engagement
    • Utilise Instagram stories and reels for behind-the-scenes content and quick tips
    • Leverage social media analytics tools to track engagement and optimise content strategy

  • ⛳️ Strategy 2: Boost sales through targeted campaigns

    • Define clear KPIs and sales targets for the social media campaigns
    • Utilise Facebook and Instagram ads targeting businesses and real estate developers
    • Promote special offers and discounts through engaging visual content
    • Create landing pages aligned with social media campaigns to capture leads
    • Strengthen CRM efforts by following up on leads generated via social media
    • Offer exclusive webinars on the advantages of automated parking systems
    • Monitor ad performance and make data-driven adjustments to optimise ROI
    • Launch a content series on unsolved parking problems and how Tedra Auto can help
    • Engage potential clients with informative content on cost savings and efficiency improvements
    • Collaborate with complementary brands for co-promotional campaigns

  • ⛳️ Strategy 3: Strengthen brand identity and awareness

    • Revamp social media profiles with consistent branding and messaging
    • Share the brand story and values in a compelling video and pinned post
    • Design a unique hashtag for Tedra Auto to build brand community and recognition
    • Participate in industry-related social media groups and discussions
    • Regularly update followers on company milestones and achievements
    • Establish Tedra Auto as a thought leader by sharing expert insights and white papers
    • Encourage team members to become brand ambassadors by sharing company content
    • Organise social media contests and giveaways themed around automated parking efficiency
    • Ensure alignment between offline marketing activities and social media presence
    • Utilise chatbot features for customer inquiries to strengthen service experience
social-mediaengagementcontent-creatormarketing-strategistmarketing-teamsales-team
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Strategies and tactics for creating a 2025 strategy for the Content function

  • ⛳️ Strategy 1: Enhance content quality

    • Conduct a comprehensive content audit to identify gaps and improvement areas
    • Hire and train skilled content creators and editors
    • Establish clear content guidelines and standards
    • Implement a content review and feedback loop
    • Invest in advanced content creation tools and software
    • Enhance storytelling techniques and audience engagement
    • Regularly update and refresh existing content to maintain relevance
    • Introduce SEO best practices into all content production
    • Create data-driven content strategies based on audience insights and feedback
    • Encourage collaboration between content teams and other departments

  • ⛳️ Strategy 2: Utilise advanced technologies

    • Invest in AI-based content generation tools
    • Leverage data analytics for personalised content delivery
    • Implement a robust content management system (CMS)
    • Adopt machine learning for content recommendations and curation
    • Integrate chatbots and virtual assistants for interactive content
    • Utilise predictive analytics to anticipate content trends
    • Explore augmented reality (AR) and virtual reality (VR) for immersive content experiences
    • Automate repetitive content tasks using RPA (Robotic Process Automation)
    • Enhance multimedia content with high-quality video and audio production
    • Ensure compatibility and optimisation for emerging platforms and devices

  • ⛳️ Strategy 3: Expand content distribution channels

    • Identify and tap into new and emerging content platforms
    • Develop a multi-channel distribution strategy
    • Form strategic partnerships with key industry players
    • Enhance social media presence and engagement
    • Utilise influencer marketing to broaden reach
    • Engage with niche communities and forums
    • Implement a robust email marketing campaign for content distribution
    • Attend and participate in industry events and webinars
    • Explore podcasting and other auditory content formats
    • Track and analyse performance metrics across all distribution channels
content-qualityadvanced-technologycontent-creatordata-analystmarketing-teamit-team
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Strategies and tactics for improving SEO and Lead Generation for WellnessOfferz

  • ⛳️ Strategy 1: Optimise on-page SEO

    • Conduct keyword research to identify relevant terms for your niche
    • Update meta tags for all pages to include target keywords
    • Ensure all images have alt text with keywords for better indexing
    • Create SEO-friendly URLs using keywords
    • Use heading tags appropriately to structure and optimise content
    • Improve website load speed by optimising images and leveraging browser caching
    • Ensure mobile responsiveness for better ranking
    • Create and submit an XML sitemap to search engines
    • Regularly update content with relevant and high-quality blog posts
    • Implement structured data markup for better visibility in search results

  • ⛳️ Strategy 2: Enhance content marketing

    • Develop a content calendar for regular blog posting
    • Create informative and keyword-rich articles that answer common questions in your industry
    • Produce infographics and videos to accompany blog content
    • Share content across social media platforms to expand reach
    • Engage with followers and influencers to increase content distribution
    • Guest post on related blogs to gain backlinks and increase authority
    • Include calls-to-action in blog posts to guide visitors towards lead generation forms
    • Repurpose content into different formats such as podcasts or webinars
    • Set up an email newsletter to distribute curated content
    • Regularly review content performance via analytics to refine strategy

  • ⛳️ Strategy 3: Implement lead generation tactics

    • Design compelling landing pages with clear value propositions
    • Utilise lead magnets like e-books or webinars in exchange for visitor information
    • Place contact forms strategically on high-traffic pages
    • Create a referral program to incentivise word-of-mouth marketing
    • Run targeted advertising campaigns on social media channels
    • A/B test forms and calls-to-action to improve conversion rates
    • Implement a live chat feature to engage visitors in real-time
    • Regularly analyse visitor behaviour using heatmaps
    • Streamline the user journey from discovery to conversion
    • Offer exclusive discounts or free trials to capture leads
seolead-generationcontent-creatorseo-specialistmarketinganalytics
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Strategies and tactics for growing Ghumakkad Gurus through social media marketing

  • ⛳️ Strategy 1: Create engaging content consistently

    • Post at least three times a week on Instagram with high-quality images of treks and trips
    • Share stories daily showcasing behind-the-scenes activities and customer testimonials
    • Use a consistent brand aesthetic and colour palette in all visuals
    • Create reels and videos highlighting journey moments and customer experiences
    • Collaborate with local influencers and bloggers to reach a wider audience
    • Host monthly themed photo contests encouraging followers to post pictures from your trips
    • Use Instagram analytics to understand what type of content performs best
    • Develop captivating captions that tell a story or offer value
    • Schedule posts at times of high user activity to increase engagement
    • Utilise relevant hashtags to increase discoverability

  • ⛳️ Strategy 2: Engage with the community

    • Respond to comments and messages promptly to foster a connection
    • Follow and interact with accounts related to travel and adventure
    • Join and participate in relevant online travel community chats and forums
    • Organise Instagram live sessions where viewers can ask questions about trips
    • Feature user-generated content from customers who have previously traveled with you
    • Leave meaningful comments on potential customers' travel posts
    • Create polls and questions in Instagram stories to engage followers
    • Send personalised thank you messages to new followers
    • Create a branded hashtag and encourage followers to use it
    • Invite followers to contribute content that can be featured on your page

  • ⛳️ Strategy 3: Implement promotional strategies

    • Offer limited-time discounts or early bird deals for followers
    • Provide referral discounts to encourage word-of-mouth marketing
    • Run a giveaway campaign with a travel package prize to increase visibility
    • Collaborate with travel influencers for shoutouts and promotions
    • Create highlight reels of different destinations to spark interest
    • Set up Facebook and Instagram ads targeting adventure travel enthusiasts
    • Track and retarget visitors to your website using social media adverts
    • Launch a countdown campaign leading up to new trek announcements
    • Feature testimonials from past customers as part of your promotional content
    • Update bio links regularly to promote current trips or blog posts
social-media-marketingengagementcontent-creatorsocial-media-managermarketing-teamcustomer-engagement-team
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Strategies and tactics for building an email marketing strategy

  • ⛳️ Strategy 1: Segment your email list

    • Analyse customer data to identify key segments
    • Create specific segments based on demographics
    • Segment based on customer behaviour and purchase history
    • Segment based on engagement levels
    • Develop personalised content for each segment
    • Use A/B testing to refine segment strategies
    • Regularly update and clean your email list
    • Monitor the performance of each segment
    • Use dynamic content to enhance personalisation
    • Send targeted offers to specific segments

  • ⛳️ Strategy 2: Create compelling content

    • Develop a content calendar
    • Use a mix of content types (e.g., promotional, informational, educational)
    • Write engaging subject lines
    • Ensure email content is mobile-friendly
    • Include clear calls-to-action
    • Personalise emails using customer data
    • Incorporate visuals, such as images and videos
    • Use storytelling techniques
    • Provide value with offers, discounts, and exclusive content
    • Test different content approaches to see what resonates

  • ⛳️ Strategy 3: Optimise delivery and performance

    • Choose a reliable email marketing platform
    • Set up a consistent sending schedule
    • Monitor email open and click-through rates
    • Use automated email sequences for drip campaigns
    • Implement email deliverability best practices
    • Test emails for different devices and email clients
    • Analyse email performance data
    • Refine segmentation based on performance insights
    • Continuously test and optimise subject lines
    • Ensure compliance with GDPR and other regulations
segmentationpersonalizationemail-marketing-specialistcontent-creatormarketing-teamanalytics-team
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Strategies and tactics for implementing a Dressmaking Course

  • ⛳️ Strategy 1: Identify target demographics

    • Research current trends in dressmaking education
    • Identify age groups interested in dressmaking
    • Determine skill levels ranging from beginner to advanced
    • Conduct surveys to understand learners' needs
    • Interview potential students to gather insights
    • Analyse competitors' courses and audience
    • Study market demand for dressmaking skills
    • Identify any potential niche markets
    • Segment audience based on interests
    • Create learner personas to guide course design

  • ⛳️ Strategy 2: Develop course content

    • Outline essential dressmaking topics and skills
    • Design beginner, intermediate, and advanced modules
    • Create engaging lesson plans and materials
    • Include hands-on projects and assignments
    • Collaborate with experienced dressmakers for input
    • Incorporate both traditional and modern techniques
    • Design inclusive and diverse content
    • Plan for regular content updates
    • Integrate multimedia for diverse learning styles
    • Create assessments to gauge learner progress

  • ⛳️ Strategy 3: Market the dressmaking course

    • Develop a compelling course sales page
    • Utilise social media platforms for promotion
    • Engage with fashion and crafting communities
    • Offer early bird discounts or enrolment incentives
    • Partner with fashion schools for cross-promotion
    • Create promotional videos showcasing course highlights
    • Collect testimonials from beta testers
    • Attend trade shows and exhibitions
    • Use targeted online advertising campaigns
    • Regularly update marketing strategies based on feedback
demographicscontent-developmentcourse-designermarketing-specialistcurriculum-development-teammarketing-team
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Strategies and tactics for creating a brand strategy

  • ⛳️ Strategy 1: Define your brand

    • Identify your target audience
    • Establish your brand mission statement
    • Define your unique selling proposition (USP)
    • Create your brand personality and voice
    • Develop your brand messaging pillars
    • Design your brand visual identity
    • Ensure brand consistency across all channels
    • Define your brand values and ethics
    • Create a brand story that resonates
    • Document your brand guidelines

  • ⛳️ Strategy 2: Build brand awareness

    • Create high-quality content consistently
    • Leverage social media platforms
    • Implement a search engine optimisation (SEO) strategy
    • Launch targeted advertising campaigns
    • Collaborate with influencers and industry leaders
    • Attend and sponsor relevant events
    • Utilise email marketing and newsletters
    • Engage in public relations activities
    • Host webinars and live events
    • Create referral and loyalty programs

  • ⛳️ Strategy 3: Engage with your audience

    • Monitor and respond to social media interactions
    • Create interactive content such as surveys and quizzes
    • Engage with customers through live chats and forums
    • Develop a community around your brand
    • Solicit and act on customer feedback
    • Share user-generated content
    • Offer personalised experiences
    • Provide exceptional customer service
    • Run social media contests and giveaways
    • Regularly analyse engagement metrics and adjust strategies accordingly
brand-awarenesscustomer-loyaltybrand-managercontent-creatormarketing-teamsocial-media-team
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How to track your Content Strategy strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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