The strategy for M SPACE Academy focuses on building brand roots through innovative and engaging marketing. The approach centers around creating an experiential brand narrative. This includes designing immersive workshops for aspiring photographers and filmmakers to firsthand experience, developing documentary-style content, and engaging with local artisans for storytelling. For example, intimate meet-ups with mentors can foster deep connections, enhancing the emotional resonance of the academy's offerings.
Another key element is adopting a community-centered approach. This involves alliances with wedding planners and local businesses for cross-promotion, outreach programs with schools to highlight career opportunities, and community events that celebrate cultural festivals and traditions. Sharing student successes and testimonials can also bolster brand credibility.
The final component is establishing a reputation for premium, tailored training. M SPACE aims to deliver high-quality content, expert-led discussions, and unique educational experiences. For example, organizing a masterclass with globally recognized wedding videographers can enhance the perceived value of the academy's training programs, positioning it as a leader in the industry.
The strategies
⛳️ Strategy 1: Create an experiential brand narrative
- Design a series of immersive workshops for aspiring wedding photographers and filmmakers to experience firsthand
- Collaborate with local artisans and cultural storytellers to co-create content that resonates with regional audiences
- Develop documentary-style content that showcases behind-the-scenes of real weddings covered by M SPACE mentors
- Curate an art exhibition featuring wedding photography and filmography by local and academy-tied artists
- Host intimate meet-ups with mentors and alumni sharing emotional journeys within the wedding industry
- Produce a podcast with episodes exploring stories behind weddings and the role of M SPACE in capturing them
- Engage influential storytellers and creatives for a narrative campaign encapsulating M SPACE's unique vision
- Create an interactive micro-site hosting virtual tours of the academy and student experiences
- Design a storytelling contest inviting amateurs to share stories that align with M SPACE's emotional focus
- Establish a mentorship program connecting potential students with industry professionals for guidance
⛳️ Strategy 2: Build a community-centered approach
- Formulate alliances with wedding planners, venues, and related business to cross-promote brand ethos
- Initiate school and college outreach programs to educate students about careers in wedding storytelling
- Conduct regular brainstorming and feedback sessions with existing professionals to refine the curriculum
- Create a referral network encouraging existing industry professionals to recommend potential students
- Develop strategic content centered around cultural festivals, traditions, and rituals of weddings
- Organise community engagement events around Kochi to foster connections with local influencers
- Host niche industry seminars on ethical storytelling and its impact on memory-making and sustainability
- Facilitate ‘day in the life’ experiences for interested students with award-winning mentors
- Share ongoing student successes and testimonials to create a compelling credibility narrative
- Launch an ambassador program promoting brand values through passionate alumni and industry advocates
⛳️ Strategy 3: Establish a reputation for premium, tailored training
- Develop case studies from successful weddings highlighting the impact of professional storytelling
- Craft a series of articles and whitepapers discussing M SPACE's approach and industry innovations
- Organise expert-led roundtable discussions on the future of wedding imagery and videography
- Focus on creating quality, exclusive content to showcase skill and aesthetic differentiation
- Encourage industry thought leadership through publishing faculty’s insights in reputable media outlets
- Run a limited-enrollment masterclass led by globally acknowledged wedding videographers
- Host an annual film and photography festival celebrating avant-garde approaches in the wedding sector
- Provide tailored consultation for wedding businesses aiming to upscale their current offerings
- Use data-driven insights to continuously update and innovate the academic offerings keeping them premium
- Feature successful collaborations and creative projects showcasing the academy’s unique value proposition
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
