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10 strategies and tactics for Content Development Team

What is Content Development Team strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Content Development Team strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Content Development Team strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Content Development Team strategy examples

You will find in the next section many different Content Development Team tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for increasing website traffic through content

  • ⛳️ Strategy 1: Optimise existing content for SEO

    • Conduct keyword research to identify high-traffic keywords
    • Update existing blog posts to include selected keywords
    • Optimise meta titles and descriptions for click-through rates
    • Add internal links to relevant pages to improve site structure
    • Improve content readability with subheaders and bullet points
    • Include high-quality external links to reputable sources
    • Enhance multimedia content by adding relevant images and videos
    • Use SEO plugins to analyse and improve overall content score
    • Ensure all alt texts are optimised for target keywords
    • Monitor page performance and make data-driven adjustments

  • ⛳️ Strategy 2: Create new, valuable content

    • Develop a content calendar with topics targeting audience interests
    • Write long-form, in-depth articles that address common queries
    • Create visual content like infographics and slideshows
    • Publish case studies or success stories to demonstrate value
    • Produce regular video content and embed it in blog posts
    • Collaborate with industry experts for guest posts and interviews
    • Ensure all new content is well-optimised for SEO
    • Encourage user-generated content through contests and challenges
    • Refresh content based on seasonality and trending topics
    • Analyse competitor content to identify gaps and opportunities

  • ⛳️ Strategy 3: Promote content across various channels

    • Share new content on all relevant social media platforms
    • Use email newsletters to distribute top-performing content
    • Participate in relevant online communities to share content
    • Utilise paid advertising to boost high-value content
    • Leverage influencer partnerships for wider content reach
    • Encourage employees to share content on their networks
    • Utilise content syndication to reach broader audiences
    • Implement a share button on all content pages
    • Engage users with interactive content like quizzes and polls
    • Monitor and respond to comments on content to boost engagement
seocontent-promotioncontent-creatorseo-specialistmarketing-teamcontent-development-team
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Strategies and tactics for creating a TikTok football interview series

  • ⛳️ Strategy 1: Build relationships with a football team

    • Research and identify a local football team available for interviews
    • Reach out to the team's management with a proposal for collaboration
    • Schedule a meeting to discuss potential storylines and themes for the interviews
    • Agree on a timeline and frequency for the interviews
    • Ensure legal and media permissions are granted by the team
    • Establish a direct contact person in the team for regular communication
    • Negotiate any potential costs or sponsorship opportunities
    • Gather player profiles to personalise interview segments
    • Coordinate with the team's schedule to arrange interview appointments
    • Offer value to the team, such as promotion of their matches or players

  • ⛳️ Strategy 2: Develop engaging interview content

    • Create a list of interesting and relevant questions for players
    • Research each player's career to personalise questions
    • Set up themes for each chat session, like training, personal life, or match experiences
    • Plan interactive elements for TikTok to engage viewers
    • Include segments for 'behind-the-scenes' insights during interviews
    • Use storytelling techniques to create suspenseful or emotional narratives
    • Incorporate TikTok trends and challenges into interviews to increase reach
    • Test different interview formats to find the most engaging style
    • Invite fans to submit questions for player interviews
    • Analyse viewer feedback to adjust the content strategy

  • ⛳️ Strategy 3: Optimise TikTok presence and engagement

    • Establish a clear TikTok account branding with football-themed visuals
    • Create a content calendar to schedule regular posts and updates
    • Utilise TikTok's hashtag strategy to reach football fan communities
    • Engage with followers by responding to comments and participating in discussions
    • Post teasers or highlights of upcoming interviews to build anticipation
    • Collaborate with other TikTok influencers in the sports niche
    • Use TikTok analytics to track engagement and adjust content strategy
    • Opt for interactive features such as polls or live streaming during chats
    • Join or create TikTok challenges that align with a football theme
    • Evaluate performance metrics post-interview to measure success and areas for improvement
tiktokengagementinterviewercontent-creatorsocial-media-teamcontent-development-team
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Strategies and tactics for targeting students and young professionals with content

  • ⛳️ Strategy 1: Build a strong online presence

    • Set up and optimise profiles on multiple social media platforms popular among target audience
    • Create a content calendar to regularly post valuable content
    • Identify and use relevant hashtags to increase content reach
    • Engage with followers through comments and direct messages to build a community
    • Collaborate with other influencers to expand reach and gain credibility
    • Utilise Instagram and Facebook stories for behind-the-scenes and quick tips
    • Create a professional website or blog to centralise content
    • Regularly update bio and profile information to reflect current objectives
    • Run online contests or giveaways to boost engagement
    • Analyse insights and metrics to refine content strategy

  • ⛳️ Strategy 2: Create relatable and valuable content

    • Research trending topics relevant to business, motivation, sales, marketing, and personal branding
    • Post video content such as tutorials, interviews, and motivational talks
    • Share personal stories and experiences to connect with the audience
    • Provide actionable business tips that students and young professionals can implement
    • Design visually appealing graphics and infographics on complex topics
    • Highlight success stories of young entrepreneurs within Purvanchal
    • Use engaging storytelling techniques in content delivery
    • Develop a series of content to build anticipation and regular viewership
    • Host live Q&A sessions to address audience questions and interests
    • Encourage audience participation through polls and feedback requests

  • ⛳️ Strategy 3: Leverage local culture and community aspects

    • Participate in or cover local events and activities relevant to the target audience
    • Feature local businesses and entrepreneurs in your content
    • Utilise local dialects and references when appropriate to create familiar connections
    • Highlight cultural aspects of Purvanchal in content to resonate with the audience
    • Collaborate with local educational institutions to share content
    • Organise community meet-ups or webinars with local professionals
    • Create content around important local events or milestones
    • Engage with local online forums and groups to distribute your content
    • Share success stories of individuals from Purvanchal who have excelled in business
    • Customise content visuals to include local elements and motifs
social-mediacontent-marketingsocial-media-influencercontent-creatormarketing-teamcontent-development-team
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Strategies and tactics for increasing audience for Mostafa Afifi platforms over 3 months

  • ⛳️ Strategy 1: Enhance content production and quality

    • Conduct a content audit to identify popular and underperforming posts
    • Develop a content calendar to plan regular posts and updates
    • Incorporate multimedia elements like videos, graphics, and infographics
    • Use audience feedback to refine and improve content quality
    • Post user-generated content to engage the current audience
    • Create exclusive content for subscribers or followers
    • Collaborate with content creators for diverse perspectives
    • Develop educational content to provide value to the audience
    • Utilise storytelling to make the content more relatable
    • Regularly update the platform to ensure fresh and relevant content

  • ⛳️ Strategy 2: Improve social media engagement

    • Identify key social platforms where the target audience is active
    • Increase posting frequency on social media with engaging content
    • Run interactive social media campaigns such as polls or quizzes
    • Respond promptly to comments and messages to increase interaction
    • Utilise hashtags strategically to reach a wider audience
    • Host live sessions or Q&A to increase audience interaction
    • Encourage audience to share content through incentives
    • Collaborate with influencers to reach broader audiences
    • Monitor engagement analytics to tailor future posts
    • Create and join relevant online communities and forums

  • ⛳️ Strategy 3: Enhance platform visibility and discoverability

    • Optimise SEO for all platform content to improve search rankings
    • Leverage email marketing to keep the audience informed and engaged
    • Utilise paid advertising on social media to reach new audiences
    • Join relevant online directories and listings to increase visibility
    • Develop partnerships with other platforms to share audiences
    • Create targeted campaigns for different audience segments
    • Use A/B testing for title and content variations
    • Regularly analyse and refine keyword strategy
    • Promote platform through offline events and collaborations
    • Encourage reviews and testimonials to build credibility
audience-growthcontent-qualitycontent-creatorsocial-media-managermarketing-teamcontent-development-team
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Strategies and tactics for developing a Content and Ad Strategy for B2B SaaS

  • ⛳️ Strategy 1: Implement a diverse content plan

    • Create informative whitepapers focusing on business workflow automation benefits
    • Develop case studies showcasing successful automation deployment
    • Produce 'how-to' video tutorials demonstrating the product's ease of use
    • Launch a series of webinars with industry experts highlighting trends in automation
    • Write blog posts that address common workflow challenges faced by SMBs
    • Create infographics that visually communicate the time and cost savings
    • Leverage LinkedIn for sharing professional articles and video content
    • Utilise Facebook and Twitter for engaging snippets and updates
    • Build an email newsletter strategy for regular updates and insights
    • Encourage customer testimonials and reviews on your website

  • ⛳️ Strategy 2: Launch a targeted LinkedIn ad campaign

    • Identify target audience within small and medium-sized businesses
    • Craft ad copy that emphasizes the product's ability to simplify workflow
    • Utilise eye-catching visuals that represent workflow efficiency
    • Set a campaign budget with flexibility for scaling
    • Consider A/B testing different ad formats to determine effectiveness
    • Leverage LinkedIn's demographic targeting options to reach key decision-makers
    • Monitor campaign performance regularly to optimize results
    • Use clear calls-to-action directing prospects to reserve a demo
    • Retarget users who have previously engaged with the ad
    • Analyse feedback and adjust messaging for better alignment

  • ⛳️ Strategy 3: Create a Google Ads campaign for lead generation

    • Perform keyword research to identify search terms related to workflow automation
    • Write compelling ad copy designed to attract SMBs seeking efficiency
    • Set up ad groups for different keywords to target niche interests
    • Define a budget that allows for continued testing and iteration
    • Opt for specific geographic targeting settings for better reach
    • Implement conversion tracking to measure the success of lead generation
    • Utilise compelling landing pages linked from Google ads
    • Include strong call-to-action in headlines, urging visitors to sign up for free trials
    • Regularly review metrics to identify and eliminate underperforming ads
    • Consistently refine the choice of keywords based on analytics and trends
content-strategyad-campaigncontent-creatormarketing-strategistcontent-development-teamdigital-marketing-team
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Strategies and tactics for promoting authenticity to increase website visitors

  • ⛳️ Strategy 1: Foster genuine engagement on social media

    • Create and share behind-the-scenes content to showcase the brand's human side
    • Engage with followers by responding to comments and messages promptly
    • Host live Q&A sessions to directly interact with the audience
    • Encourage user-generated content and share it on the brand's profile
    • Partner with influencers who align with the brand’s values for authentic collaboration
    • Run competitions or challenges that involve user participation
    • Utilise polls and questions in stories to gather audience opinions
    • Share customer testimonials and success stories authentically
    • Highlight real customer reviews and experiences
    • Regularly update the brand's social media stories with authentic content

  • ⛳️ Strategy 2: Optimise website content for authenticity

    • Revamp the 'About Us' page to tell a compelling, authentic story
    • Include personal anecdotes or quotes from the founder or team members
    • Ensure all product descriptions are written in an honest, straightforward manner
    • Update the blog with authentic case studies or customer narratives
    • Feature interviews with team members to highlight expertise and values
    • Showcase unedited, real-life images of products in use
    • Incorporate customer feedback into the product development process and share it
    • Regularly update a FAQs section to include genuine customer inquiries
    • Use clear, authentic calls-to-action that reflect the brand’s ethos
    • Encourage website visitors to engage through surveys regarding site improvements

  • ⛳️ Strategy 3: Leverage email marketing to highlight authenticity

    • Segment email lists to personalise messages with authentic content
    • Create an email series that tells the brand’s story over multiple weeks
    • Share behind-the-scenes stories in newsletters
    • Showcase authentic customer stories or testimonials in campaigns
    • Highlight the brand’s sustainability efforts, backed with real data
    • Offer exclusive previews to loyal email subscribers
    • Use a friendly, conversational tone in all email communications
    • Include video messages from key team members
    • Provide a platform for customers to share their stories in email campaigns
    • Solicit honest feedback from subscribers and share outcomes
authenticityengagementsocial-media-managercontent-strategistmarketing-teamcontent-development-team
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Strategies and tactics for improving SEO for a Digital Marketing Agency

  • ⛳️ Strategy 1: Optimise website content

    • Conduct thorough keyword research to identify relevant search terms
    • Incorporate target keywords naturally into website copy
    • Create high-quality, informative blogs addressing common client questions
    • Ensure all page titles and meta descriptions are optimised with keywords
    • Use header tags (H1, H2, H3) to structure content for better readability
    • Regularly update existing content to keep it fresh and relevant
    • Utilise image alt texts for all visual content on the site
    • Remove or update any duplicate or thin content
    • Create a sitemap and submit it to search engines
    • Link to authoritative external sites to boost credibility

  • ⛳️ Strategy 2: Enhance local SEO

    • Create and optimize a Google My Business listing
    • Gather and respond to customer reviews on Google
    • Ensure your business name, address, and phone number (NAP) are consistent across platforms
    • List the business in relevant local directories
    • Create localized content on the website and blog
    • Build backlinks from local businesses and websites
    • Utilise schema markup for local SEO
    • Participate in local community events or sponsorships
    • Leverage social media to connect and engage with the local audience
    • Increase presence in local online forums or groups

  • ⛳️ Strategy 3: Develop a link-building strategy

    • Research and identify high-authority websites relevant to your industry
    • Create and pitch guest blog posts to external sites
    • Develop shareable infographics to attract backlinks
    • Foster relationships with industry influencers for collaboration
    • Utilise PR opportunities to generate backlinks from news outlets
    • Conduct a competitor backlink analysis to uncover link opportunities
    • Set up a process for broken link building on relevant sites
    • Contribute expert opinions or quotes to industry articles
    • Create a resource page on your site to attract natural backlinks
    • Engage in online communities to share valuable insights and generate links
seolink-buildingseo-specialistcontent-creatordigital-marketing-teamcontent-development-team
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Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
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Strategies and tactics for creating a Video Training Segment on Ahmed Saad's Song

  • ⛳️ Strategy 1: Select the song segment

    • Listen to the full Ahmed Saad song to determine the most impactful 13-second section
    • Ensure the selected segment aligns with the training content or message you wish to convey
    • Consider parts with lyrical meaning or instrumental impact that can enhance training objectives
    • Check the EULA (End User License Agreement) for permission on usage of the song segment
    • Mark the time stamps of the selected section precisely
    • Test the selected segment for audio clarity
    • Verify that the segment volume levels are balanced for the training environment
    • Seek input from colleagues or stakeholders to validate the segment choice
    • Prepare a justification for the segment selection to present to decision-makers
    • Ensure the segment fits into the overall training timeline and flow

  • ⛳️ Strategy 2: Integrate the segment into training

    • Craft a narrative that connects the song segment to the training objective
    • Design visuals or slides that will accompany the song segment in the video
    • Ensure the video format is compatible with the training delivery platform
    • Synchronise timing between the visuals and the song segment
    • Conduct user testing to gather feedback on the integration effectiveness
    • Iterate on visuals or content based on user feedback
    • Adjust audio levels so the segment transitions smoothly in and out
    • Insert engagement prompts during/after the segment to reinforce learning
    • Edit for smooth transitions in and out of the music segment
    • Ensure the final product abides by copyright regulations

  • ⛳️ Strategy 3: Engage the audience with the segment

    • Create a brief introduction before the segment to set the context
    • Designate time for audience reflection or discussion post-segment
    • Develop interactive activities aligned with the segment's themes
    • Use questions or scenarios to encourage audience interpretation of the segment
    • Provide prompts or guides on how the segment relates to training goals
    • Utilise audience feedback to refine engagement strategies
    • Incorporate the segment as part of a larger learning sequence
    • Align post-segment content with the mood and themes introduced
    • Encourage sharing of personal insights or experiences during engagement activities
    • Summarise key takeaways after the segment to reinforce learning
video-trainingahmed-saadcontent-creatoreducation-specialisttraining-teamcontent-development-team
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How to track your Content Development Team strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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