The strategy for Purple Apex Learn revolves around enhancing course offerings, effective marketing, and solid operational foundations. By conducting market research, Purple Apex Learn aims to identify trending skills and demands in digital marketing, graphic, and web design. This will help develop unique selling points and introduce advanced courses to differentiate their offerings. For instance, by collaborating with industry experts for guest lectures, they ensure the courses remain relevant and updated.
On the marketing front, a comprehensive digital marketing campaign is planned. By creating an engaging social media presence and utilizing SEO strategies, Purple Apex Learn seeks to increase visibility. Hosting free webinars and offering limited-time promotions further bolster brand building. Video testimonials from satisfied students can also provide social proof and attract new enrollees.
To ensure operational efficiency, the strategy includes hiring experienced administrative staff and implementing a centralized management system. Regular team meetings and feedback loops are established to discuss progress and address challenges. Moreover, partnerships with businesses for internships are encouraged, offering students practical industry experience while also attracting potential collaborations.
The strategies
⛳️ Strategy 1: Enhance course offerings and differentiation
- Conduct market research to identify trending skills and demand in digital marketing, graphic, and web design
- Develop unique selling points for each course to differentiate from competitors
- Introduce advanced and specialised courses based on market demand
- Create a flexible course structure with online, offline, and hybrid options
- Establish partnerships with industry experts for guest lectures and workshops
- Collaborate with technology platforms for updated course materials and tools
- Launch pilot courses with feedback collection to refine offerings
- Implement a referral program to encourage word-of-mouth promotion
- Develop curricula with hands-on projects to showcase practical skills
- Establish a certification program recognised by industry professionals
⛳️ Strategy 2: Implement effective marketing and brand building
- Create a comprehensive digital marketing campaign targeting relevant channels and platforms
- Develop an engaging social media presence focused on content marketing and community building
- Utilise SEO strategies to enhance organic search visibility and website traffic
- Offer limited-time promotions or discounts to attract new students
- Set up a blog with regular posts showcasing industry trends and student success stories
- Host free webinars or live demonstrations to showcase expertise and attract potential students
- Establish partnerships with influencers and industry networks for increased visibility
- Produce and distribute video testimonials from satisfied students and partners
- Implement paid advertising campaigns with clear calls to action and offers
- Develop targeted email marketing campaigns for nurturing leads and re-engagement
⛳️ Strategy 3: Establish formal structures and systems for operations
- Hire experienced administrative staff to manage daily operations and support instructors
- Designate roles and responsibilities within the team for efficiency and accountability
- Implement a centralised management system for administrative tasks, enrolment, and student records
- Develop standard operating procedures for regular tasks and operations
- Organise regular team meetings to discuss progress, challenges, and improvements
- Invest in staff training and development to enhance skills and motivation
- Set measurable key performance indicators to track progress and success
- Create a feedback loop for employees to contribute ideas for improvement
- Establish partnerships with relevant businesses and organisations for internships and placements
- Review and update structures and systems regularly based on feedback and changing needs
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
