The strategy focuses on creating a robust content and advertising approach for a B2B SaaS platform aimed at small and medium-sized businesses. It entails implementing a diverse content plan by producing informative whitepapers, case studies, tutorials, and webinars. For example, developing case studies that showcase successful automation deployment can illustrate potential benefits to new clients, while "how-to" video tutorials simplify the user experience.
Additionally, launching a targeted LinkedIn ad campaign is crucial for reaching decision-makers within SMBs. This involves crafting compelling ad copy and utilizing LinkedIn’s demographic targeting to increase engagement. For instance, A/B testing different ad formats helps optimize outreach efforts.
Lastly, a Google Ads campaign focuses on lead generation through strategic keyword research and compelling ad copy. By setting up specific ad groups and geographic targeting, the campaign can effectively reach the desired audience, encouraging them to sign up for free trials. Regularly reviewing metrics ensures continued refinement for higher conversion rates.
The strategies
⛳️ Strategy 1: Implement a diverse content plan
- Create informative whitepapers focusing on business workflow automation benefits
- Develop case studies showcasing successful automation deployment
- Produce 'how-to' video tutorials demonstrating the product's ease of use
- Launch a series of webinars with industry experts highlighting trends in automation
- Write blog posts that address common workflow challenges faced by SMBs
- Create infographics that visually communicate the time and cost savings
- Leverage LinkedIn for sharing professional articles and video content
- Utilise Facebook and Twitter for engaging snippets and updates
- Build an email newsletter strategy for regular updates and insights
- Encourage customer testimonials and reviews on your website
⛳️ Strategy 2: Launch a targeted LinkedIn ad campaign
- Identify target audience within small and medium-sized businesses
- Craft ad copy that emphasizes the product's ability to simplify workflow
- Utilise eye-catching visuals that represent workflow efficiency
- Set a campaign budget with flexibility for scaling
- Consider A/B testing different ad formats to determine effectiveness
- Leverage LinkedIn's demographic targeting options to reach key decision-makers
- Monitor campaign performance regularly to optimize results
- Use clear calls-to-action directing prospects to reserve a demo
- Retarget users who have previously engaged with the ad
- Analyse feedback and adjust messaging for better alignment
⛳️ Strategy 3: Create a Google Ads campaign for lead generation
- Perform keyword research to identify search terms related to workflow automation
- Write compelling ad copy designed to attract SMBs seeking efficiency
- Set up ad groups for different keywords to target niche interests
- Define a budget that allows for continued testing and iteration
- Opt for specific geographic targeting settings for better reach
- Implement conversion tracking to measure the success of lead generation
- Utilise compelling landing pages linked from Google ads
- Include strong call-to-action in headlines, urging visitors to sign up for free trials
- Regularly review metrics to identify and eliminate underperforming ads
- Consistently refine the choice of keywords based on analytics and trends
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
