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10 strategies and tactics for Content Creation

What is Content Creation strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Content Creation strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Content Creation strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Content Creation strategy examples

You will find in the next section many different Content Creation tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a Winning Proposal for Strategic Communications RFP

  • ⛳️ Strategy 1: Showcase Experience and Capability

    • Highlight the agency's track record in supporting high-profile public figures and governmental leaders with case studies
    • Demonstrate established media relations infrastructure with examples of past media engagements and secured top-tier coverage
    • Provide examples of integrated media strategies successfully executed, including narrative development and public storytelling
    • Include testimonials or references from past clients in similar sectors to validate expertise
    • Document the agency's capacity for real-time platform optimization and audience analysis accuracy
    • Outline previous successful crisis communication scenarios managed by the agency
    • Showcase capabilities in high-quality content creation with samples of speeches, op-eds, and multimedia storytelling
    • Detail experience in stakeholder engagement and media relations across local, regional, and international spectrums
    • Provide a portfolio of award-winning or nationally-recognized campaigns with measurable outcomes
    • Explain capacity for continuous advisory services with strategic foresight for enhancing the Chancellor’s executive presence

  • ⛳️ Strategy 2: Detail a Comprehensive Execution Plan

    • Develop a strategic communications plan with clear objectives, audience targeting, and timelines
    • Create an integrated messaging framework aligned with the Chancellor’s vision and values
    • Design a dynamic social media strategy with platform-specific tactics and engagement plans
    • Outline a tailored media relations strategy for local, regional, and global outlets
    • Prepare a crisis communications plan with protocols, key messages, and rapid response templates
    • Propose a solution for high-impact campaign development and execution highlighting innovation
    • Detail a method for conducting regular perception audits and stakeholder mapping
    • Produce a comprehensive plan for executive presence enhancement at key events
    • Include a digital and media benchmarking analysis against global best practices
    • Describe the process for periodic review meetings to align execution with changing priorities

  • ⛳️ Strategy 3: Deliver Insight-Driven Recommendations

    • Provide insights from benchmarking executive communications practices globally
    • Present a detailed GAP analysis with opportunities for narrative enhancement
    • Offer data-driven recommendations for content omnipresence across platforms
    • Suggest refinements in digital engagement tactics using performance monitoring tools
    • Propose innovative ideas for visual content to boost narrative impact
    • Recommend high-profile media placements and thought leadership contributions
    • Schedule regular updates and brainstorming sessions with the HCT’s team
    • Advise on audience segmentation backed by analytics for targeted communication
    • Plan strategic partnerships with influencers to extend digital reach
    • Prepare presentations on potential narrative-shaping campaigns for UAE's global positioning
strategic-communicationsproposal-developmentcommunications-strategistmedia-relations-specialistcontent-creation-teamcrisis-management-team
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Strategies and tactics for implementing a Comprehensive Project Marketing Timeline

  • ⛳️ Strategy 1: Establish a structured foundation

    • Define specific target audience demographics and behaviours
    • Set clear and measurable goals with associated KPIs
    • Assign roles to marketing team members and project manager
    • Conduct a competitor analysis to understand market positioning
    • Establish a baseline for current website traffic metrics
    • Create a project plan outline including timeline and resources
    • Conduct a SWOT analysis for the marketing strategy
    • Set up a project management tool for better coordination
    • Schedule regular team meetings for planning and feedback
    • Prepare a risk management plan for potential bottlenecks

  • ⛳️ Strategy 2: Create and optimise engaging content

    • Develop persuasive website content with clear calls to action
    • Craft engaging social media posts tailored to target audience
    • Design appealing visuals and multimedia for digital platforms
    • Conduct an audit on existing Google Ads performance
    • Create a calendar for email campaigns targeting segmented audiences
    • Review and refine all marketing materials for brand consistency
    • Incorporate SEO best practices into website and content
    • Develop a content strategy for ad copies and landing pages
    • Include testimonials and case studies on the website
    • A/B test different content formats to evaluate effectiveness

  • ⛳️ Strategy 3: Launch, monitor, and adjust campaigns

    • Initialize Google Ads campaigns based on keyword research
    • Deploy marketing materials across all selected channels
    • Utilise analytics tools to track and measure key performance indicators
    • Monitor website traffic and user engagement on a weekly basis
    • Adjust bids and budgets in Google Ads for optimal performance
    • Analyse lead generation and conversion rates regularly
    • Use feedback to improve customer satisfaction initiatives
    • Conduct regular check-ins to assess KPI target progress
    • Identify underperforming areas and implement corrective actions
    • Report results and insights to stakeholders at regular intervals
google-adssmart-goalsmarketing-managerproject-managermarketing-teamanalytics-team
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Strategies and tactics for increasing personal brand awareness

  • ⛳️ Strategy 1: Leverage social media platforms

    • Create and optimise profiles on LinkedIn, Twitter, and Instagram
    • Post regularly with engaging content related to your expertise
    • Interact with followers by responding to comments and messages
    • Join and participate in relevant industry groups
    • Share user-generated content and tag original creators
    • Use relevant hashtags to reach a larger audience
    • Collaborate with influencers or other brands in your niche
    • Conduct polls or Q&A sessions to increase engagement
    • Post behind-the-scenes or personal stories to connect with your audience
    • Analyze social media metrics and adjust strategies accordingly

  • ⛳️ Strategy 2: Create valuable content

    • Start a blog to share insights and knowledge
    • Publish articles on LinkedIn and other relevant platforms
    • Create informative and visually appealing infographics
    • Launch a podcast to discuss industry trends and interview experts
    • Produce video content for YouTube or social media
    • Publish a whitepaper or eBook on a topic of expertise
    • Offer free downloadable resources like templates or checklists
    • Host webinars or online workshops
    • Contribute guest posts to reputable industry blogs
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Network and collaborate

    • Attend industry conferences and events
    • Join professional associations and organisations
    • Reach out to industry leaders for collaborations or interviews
    • Participate in industry forums and discussion boards
    • Offer to speak at industry events or webinars
    • Host or attend local meetups in your niche
    • Collaborate on projects with other professionals in your field
    • Offer mentorship or coaching to up-and-coming professionals
    • Create a mastermind group for mutual growth
    • Consistently follow up and maintain relationships with key contacts
social-mediacontent-creationinfluencercontent-creatormarketingpublic-relations
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Strategies and tactics for establishing a presence as a Somali content creator

  • ⛳️ Strategy 1: Build a strong personal brand

    • Define your core message and values that align with Somali culture and current issues
    • Create a distinctive and memorable logo and tagline
    • Develop a compelling story about your personal journey and motivations
    • Design a consistent visual identity including colours, fonts, and imagery style
    • Establish a professional website showcasing your portfolio and contact details
    • Optimize your social media profiles and ensure they are consistent across platforms
    • Engage with your audience through storytelling and sharing personal experiences
    • Identify and collaborate with Somali influencers to expand your network
    • Monitor your online reputation and engage positively with criticism
    • Develop a personal connection with your audience by responding to comments and messages

  • ⛳️ Strategy 2: Create engaging and relevant content

    • Research popular topics and trends within Somalia and the global Somali diaspora
    • Develop content pillars such as Somali culture, history, language, and current affairs
    • Set a regular posting schedule to maintain engagement and interest
    • Use high-quality audio and video equipment to produce professional-looking content
    • Utilise storytelling techniques to make your content captivating and shareable
    • Incorporate interactive elements like Q&A sessions, polls, and challenges
    • Encourage audience participation by inviting them to share their stories and opinions
    • Translate your content into multiple languages to reach a wider audience
    • Analyse engagement metrics to understand what content resonates with your audience
    • Iterate your content strategy based on feedback and changing trends

  • ⛳️ Strategy 3: Leverage platforms for growth and influence

    • Research the algorithm of each platform to understand how to maximise exposure
    • Utilise YouTube for in-depth content and storytelling on Somali topics
    • Regularly use Instagram and TikTok to share short, engaging snippets of your content
    • Engage with Twitter and Facebook for real-time discussions and news updates
    • Create a podcast to provide insightful discussions on Somali issues and politics
    • Join relevant online forums and communities to network and share your content
    • Use LinkedIn to connect with professionals and share thought leadership content
    • Invest in targeted advertisements to reach specific demographic groups in Somalia
    • Participate in or host live events to directly interact with followers
    • Keep up with emerging platforms and technologies to stay ahead of trends
content-creationsomali-culturecontent-creatorinfluencermarketing-teamcreative-team
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Strategies and tactics for creating social media posts

  • ⛳️ Strategy 1: Identify your target audience

    • Research the demographics of your current audience
    • Conduct surveys or use existing data to understand audience preferences
    • Create audience personas to visualise typical members of your audience
    • Analyse competitor social media profiles for audience insights
    • Identify the social media platforms your target audience frequents
    • Monitor audience interactions on your current posts
    • Gather input from your sales or customer service teams
    • Review analytics tools for insights on audience behaviour
    • Identify times when your audience is most active
    • Continuously update audience personas based on new data

  • ⛳️ Strategy 2: Craft compelling content

    • Develop a content calendar to plan regular post frequency
    • Use high-quality images and videos relevant to your brand
    • Write clear and concise copy with strong calls-to-action
    • Incorporate trending topics where appropriate to stay relevant
    • Create a mix of content types such as stories, reels, or posts
    • Offer valuable insights, tips, or behind-the-scenes looks
    • Utilise user-generated content to increase authenticity
    • Incorporate brand-specific hashtags wisely
    • Test different types of content to see what resonates best
    • Review engagement metrics to refine content strategy

  • ⛳️ Strategy 3: Engage with your audience

    • Respond promptly to comments and messages
    • Host Q&A sessions or live events to increase interaction
    • Encourage audience participation through polls or challenges
    • Share audience content and credit them appropriately
    • Monitor and join conversations relevant to your industry
    • Collaborate with influencers or partner brands for co-posts
    • Thank your audience for milestones or achievements
    • Regularly solicit feedback to improve offerings
    • Analyse engagement trends to adjust strategies
    • Create a dedicated team or resource to manage engagement
audience-identificationcontent-creationsocial-media-managercontent-creatormarketing-teamcustomer-service-team
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Strategies and tactics for enhancing LinkedIn profile and content strategy for a real estate marketing company CEO

  • ⛳️ Strategy 1: Optimise your profile for maximum impact

    • Update your profile picture with a professional headshot
    • Craft a compelling headline that reflects your leadership and industry expertise
    • Write a succinct and engaging summary highlighting your career achievements and company values
    • Include detailed experiences that demonstrate your contributions to the company
    • Add relevant skills and endorsements to showcase your expertise
    • Solicit recommendations from clients and colleagues to build credibility
    • Update your contact information to ensure accessibility
    • Incorporate rich media such as presentations and videos to demonstrate past projects and successes
    • Ensure all profile sections are complete and accurately filled
    • Use keywords related to real estate marketing for searchability

  • ⛳️ Strategy 2: Create and share valuable content regularly

    • Develop a content calendar to schedule weekly posts
    • Share industry news and trends to position yourself as a thought leader
    • Post updates about your company's achievements and milestones
    • Write articles about challenges and innovations in real estate marketing
    • Use LinkedIn's native video feature to share insights and tips
    • Create engaging polls to interact with your audience and gather opinions
    • Share client testimonials and successful case studies
    • Highlight key team members and their contributions to your company
    • Collaborate with industry peers for guest posts and joint content
    • Encourage and respond to comments and messages promptly to boost engagement

  • ⛳️ Strategy 3: Expand your network strategically

    • Identify and connect with influential figures in real estate and marketing
    • Join relevant LinkedIn groups to engage with industry professionals
    • Attend LinkedIn live events and webinars to expand your connections
    • Engage with other users' content by liking, commenting, or sharing
    • Send personalised connection requests to potential leads and partners
    • Engage with existing connections by sending regular catch-up messages
    • Use LinkedIn's advanced searches to discover new networking opportunities
    • Follow companies and organisations relevant to your industry
    • Participate in discussions within your network to build relationships
    • Keep track of connection milestones and celebrate partnerships online
engagementvisibilitymarketing-directorcontent-strategistmarketing-teamcontent-creation-team
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Strategies and tactics for improving local SEO

  • ⛳️ Strategy 1: Optimise Google My Business

    • Claim and verify your Google My Business listing
    • Complete all business information fields on Google My Business
    • Upload high-quality photos of your business
    • Encourage satisfied customers to leave positive reviews
    • Respond to all customer reviews
    • Post regular updates with news, offers, and events
    • Ensure your business category is accurate
    • Include your business hours and update them for holidays
    • Use the Q&A feature to answer common questions
    • Monitor and update your listing regularly

  • ⛳️ Strategy 2: Improve Local Citations

    • Audit existing citations for accuracy
    • Ensure NAP (Name, Address, Phone number) consistency across all listings
    • Create listings on prominent local directories
    • Submit your business to industry-specific directories
    • Update any outdated or incorrect information promptly
    • Monitor and manage your online reviews on all citation sources
    • Use tools like Moz Local to find and manage citations
    • Create content including local keywords on citation websites
    • Utilise social media profiles for additional citations
    • Regularly check and update citation data

  • ⛳️ Strategy 3: Create Localised Content

    • Research local keywords using tools like Google Keyword Planner
    • Create blog posts about local events and news
    • Write comprehensive local guides and lists (e.g., top 10 local eateries)
    • Embed a Google map with your location in your content
    • Include location-specific pages for each service/product you offer
    • Optimise website meta tags and descriptions with local keywords
    • Use local keywords in your URL structure
    • Publish customer testimonials and case studies from local clients
    • Collaborate with local influencers and bloggers
    • Monitor content performance and adjust strategy accordingly
local-seogoogle-my-businessseo-specialistcontent-marketermarketing-teamcontent-creation-team
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Strategies and tactics for developing strategic plans for Prime Media TV channel

  • ⛳️ Strategy 1: Outline a corporate strategic plan

    • Define the vision and mission statement of Prime Media TV channel
    • Set long-term strategic objectives aligned with the mission
    • Conduct a thorough competitor analysis within the media industry
    • Identify potential investment and partnership opportunities
    • Develop risk management policies and contingency plans
    • Establish a corporate governance framework and structure
    • Evaluate potential geographic expansion opportunities
    • Set key performance indicators to measure corporate success
    • Initiate a stakeholder engagement plan to foster relationships
    • Create a corporate social responsibility (CSR) strategy

  • ⛳️ Strategy 2: Formulate a business strategic plan

    • Analyse the target audience demographics and preferences
    • Identify unique value propositions for different programming
    • Develop a multi-platform distribution strategy
    • Increase revenue streams through advertising and sponsorships
    • Enhance audience engagement through interactive content
    • Establish branding and positioning standards for all channels
    • Identify trends in viewership behaviour for strategic alignment
    • Initiate strategic alliances with content creators and producers
    • Streamline production costs through efficient resource management
    • Set quarterly and annual business performance targets

  • ⛳️ Strategy 3: Create a functional strategic plan

    • Develop a marketing strategy to increase channel visibility
    • Plan content acquisition and original content production
    • Implement a talent management strategy for staff and on-air talent
    • Enhance digital presence through a strong social media strategy
    • Optimize IT and broadcast infrastructure for efficiency
    • Create a sales strategy focused on selling ad slots effectively
    • Strengthen research and development for content innovation
    • Implement audience feedback loops for content improvement
    • Set a budget allocation strategy for functional departments
    • Develop training and development programs for employees

  • ⛳️ Strategy 4: Execute an operational strategic plan

    • Schedule daily programming to maximise viewership
    • Implement standard operating procedures for content production
    • Streamline in-house talent recruitment and onboarding processes
    • Establish workflows for effective cross-departmental collaboration
    • Plan logistical processes for live event coverage and special programs
    • Ensure compliance with broadcasting regulations and standards
    • Maintain broadcast equipment through regular maintenance schedules
    • Monitor broadcast quality and manage technical issues promptly
    • Optimize advertisement placements for revenue generation
    • Review operational performance metrics on a monthly basis
strategic-planningmedia-managementstrategy-managercontent-directorcorporate-strategy-teamcontent-creation-team
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Strategies and tactics for implementing digital marketing strategies for startups

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar for blogs, videos, and social media posts
    • Research and use popular keywords in content to improve SEO
    • Create informative and engaging blog posts on industry-related topics
    • Use high-quality images and infographics to support your content
    • Share customer success stories and testimonials
    • Develop and publish video content demonstrating your product
    • Schedule regular social media posts to ensure consistent engagement
    • Create interactive content like polls, quizzes, and surveys
    • Collaborate with industry influencers to expand reach
    • Analyse content performance and adjust strategies based on results

  • ⛳️ Strategy 2: Utilise social media marketing

    • Identify the social media platforms where your target audience is most active
    • Set up and optimise social media profiles with consistent branding
    • Post regularly and engage with followers through comments and messages
    • Utilise social media advertising to target specific demographics
    • Run social media contests and giveaways to increase engagement
    • Post user-generated content to build community trust
    • Use hashtags strategically to increase content discoverability
    • Partner with influencers to promote your brand
    • Monitor social media analytics to track performance
    • Adjust social media strategy based on analytics and feedback

  • ⛳️ Strategy 3: Implement email marketing campaigns

    • Build a strong email list through opt-in forms on your website
    • Segment your email list based on customer preferences and behaviours
    • Craft personalised and engaging email content
    • Use attention-grabbing subject lines to improve open rates
    • Offer exclusive promotions and discounts to email subscribers
    • Automate email campaigns for welcome series and follow-ups
    • Send regular newsletters with company updates and industry news
    • Monitor email analytics to track open rates, click rates, and conversions
    • A/B test different email elements to optimise performance
    • Regularly clean your email list to remove inactive subscribers
digital-marketingcustomer-acquisitioncontent-strategistsocial-media-managermarketing-teamcontent-creation-team
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Strategies and tactics for crafting a 360° Inside Sales Marketing Project for 9series

  • ⛳️ Strategy 1: Initiate foundational setup and identify quick wins

    • Define ICP and develop detailed buyer personas across key industries
    • Deploy CRM and marketing automation tools, such as HubSpot or Zoho
    • Procure enriched lead databases and refine email contact lists
    • Create and align pitch decks and brand assets with company objectives
    • Conduct an SEO audit and optimise LinkedIn profiles and website landing pages
    • Develop a content calendar including blogs, whitepapers, and case studies
    • Implement short-term lead generation campaigns targeting early results
    • Evaluate current tools and identify necessary upgrades or replacements
    • Optimise for quick lead conversion by improving messaging and offers
    • Set up tracking and reporting mechanisms for MQLs, meetings, and engagement metrics

  • ⛳️ Strategy 2: Build consistent campaign execution for early lead generation

    • Launch ongoing cold outbound campaigns via email and LinkedIn sequences
    • Execute inbound content marketing strategies focusing on blogs and SEO
    • Schedule monthly newsletters and drip campaigns for continuous engagement
    • Plan and execute webinars and virtual roundtables to showcase expertise
    • Develop a comprehensive social media calendar focused on thought leadership
    • Enhance company presence on B2B platforms like Clutch and Good Firms
    • Identify and establish partnerships and directory listings for broader reach
    • Review and refine marketing metrics to assess MQL generation effectiveness
    • Optimise campaigns based on initial metrics and adjust strategies regularly
    • Ensure alignment of marketing activities with 9series' core capabilities and services

  • ⛳️ Strategy 3: Scale operations and ensure self-sustaining pipeline

    • Expand data-driven scaling of marketing operations and lead nurturing programs
    • Refine and mature the content engine to include advanced assets like e-books
    • Introduce account-based marketing (ABM) strategies tailored for key prospects
    • Foster brand visibility through targeted PR and partner collaborations
    • Utilise analytics to continually improve and predict marketing campaign outcomes
    • Build a network of advocates and testimonials to bolster reputational credibility
    • Optimise lead scoring and qualification processes to improve sales alignment
    • Regularly review and update the strategy based on market changes and results
    • Expand target market based on successful outcomes and initial results
    • Collaborate with cross-functional teams to achieve shared objectives and KPIs
demand-generationpipeline-buildingmarketersales-strategistmarketing-teamsales-team
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How to track your Content Creation strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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