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7 strategies and tactics for Social Media Strategist

What is Social Media Strategist strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Social Media Strategist strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Social Media Strategist strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Social Media Strategist strategy examples

You'll find below a list of Social Media Strategist tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for generating leads on social media

  • ⛳️ Strategy 1: Optimise your Facebook presence

    • Create a compelling Facebook business page with complete and accurate information
    • Develop engaging and regular content tailored to your target audience
    • Utilise Facebook ads to specifically target potential leads
    • Engage with your audience through comments and messages promptly
    • Host Facebook live sessions to connect directly with your audience
    • Post customer testimonials and success stories regularly
    • Incorporate call-to-action buttons on your page and posts
    • Analyse Facebook insights regularly to understand audience behaviour
    • Share value-driven content like tips and insights specific to your industry
    • Run contests or giveaways to increase engagement

  • ⛳️ Strategy 2: Leverage multi-platform marketing

    • Identify and engage with other social media platforms where your audience is active
    • Repurpose successful Facebook content for other platforms like Instagram and Twitter
    • Utilise LinkedIn for B2B lead generation by joining relevant groups
    • Regularly schedule posts across platforms using a social media management tool
    • Engage with influencer collaborations to reach a wider audience
    • Create a content calendar that integrates all platforms
    • Implement hashtags strategies relevant to each platform
    • Host social media challenges that encourage sharing and tagging
    • Promote cross-platform sharing by adding links to other social media accounts
    • Monitor and analyse engagement metrics on each platform to adjust strategy

  • ⛳️ Strategy 3: Develop a lead capture strategy

    • Design and share lead magnets like ebooks or free consultations
    • Create dedicated landing pages for lead capture from social media
    • Implement a chatbot on Facebook to guide potential leads
    • Offer exclusive content to social media followers for providing contact details
    • Set up Facebook Pixel to retarget people who have shown interest
    • Collaborate with industry partners for co-branded promotions
    • Utilise Facebook groups as a platform for community building and lead generation
    • Regularly test and optimise call-to-action and landing page designs
    • Track the journey of the leads from social media to conversion
    • Follow-up with leads using personalised email campaigns
lead-generationsocial-media-marketingsocial-media-managercontent-strategistmarketing-teamdigital-engagement-team
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Strategies and tactics for implementing digital marketing strategies for startups

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar for blogs, videos, and social media posts
    • Research and use popular keywords in content to improve SEO
    • Create informative and engaging blog posts on industry-related topics
    • Use high-quality images and infographics to support your content
    • Share customer success stories and testimonials
    • Develop and publish video content demonstrating your product
    • Schedule regular social media posts to ensure consistent engagement
    • Create interactive content like polls, quizzes, and surveys
    • Collaborate with industry influencers to expand reach
    • Analyse content performance and adjust strategies based on results

  • ⛳️ Strategy 2: Utilise social media marketing

    • Identify the social media platforms where your target audience is most active
    • Set up and optimise social media profiles with consistent branding
    • Post regularly and engage with followers through comments and messages
    • Utilise social media advertising to target specific demographics
    • Run social media contests and giveaways to increase engagement
    • Post user-generated content to build community trust
    • Use hashtags strategically to increase content discoverability
    • Partner with influencers to promote your brand
    • Monitor social media analytics to track performance
    • Adjust social media strategy based on analytics and feedback

  • ⛳️ Strategy 3: Implement email marketing campaigns

    • Build a strong email list through opt-in forms on your website
    • Segment your email list based on customer preferences and behaviours
    • Craft personalised and engaging email content
    • Use attention-grabbing subject lines to improve open rates
    • Offer exclusive promotions and discounts to email subscribers
    • Automate email campaigns for welcome series and follow-ups
    • Send regular newsletters with company updates and industry news
    • Monitor email analytics to track open rates, click rates, and conversions
    • A/B test different email elements to optimise performance
    • Regularly clean your email list to remove inactive subscribers
digital-marketingcustomer-acquisitioncontent-strategistsocial-media-managermarketing-teamcontent-creation-team
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Strategies and tactics for increasing the digital presence and branding

  • ⛳️ Strategy 1: Enhance LinkedIn presence

    • Set a goal to increase LinkedIn followers to 90k within three months
    • Create an editorial calendar with weekly posts highlighting company achievements, industry news, and product insights
    • Engage with industry leaders by commenting on their posts to increase visibility
    • Use LinkedIn Analytics to track engagement and refine strategy accordingly
    • Post employee spotlights to humanise the brand and showcase company culture
    • Create and promote LinkedIn groups around energy storage topics to engage with the community
    • Leverage LinkedIn Ads to target industry-specific decision-makers
    • Encourage employees to share and engage with company posts to widen reach
    • Utilise LinkedIn Stories to share behind-the-scenes content and upcoming events
    • Host LinkedIn Live events covering industry trends and company milestones

  • ⛳️ Strategy 2: Expand YouTube and multimedia engagement

    • Create informative and engaging video content showcasing products and case studies
    • Develop a YouTube content calendar with regular uploads of educational and solution-based videos
    • Collaborate with industry influencers to increase channel visibility and subscriber count
    • Incorporate SEO best practices in video titles, descriptions, and tags
    • Share YouTube content across other social media platforms to reach a broader audience
    • Engage with viewers by responding to comments and encouraging discussions
    • Utilise YouTube Analytics to monitor performance and adapt content strategy
    • Invest in YouTube Ads targeting specific B2B audiences within the renewable industry
    • Create a YouTube series focusing on sustainability and energy efficiency in various sectors
    • Host webinars and panel discussions on YouTube about the future of energy storage

  • ⛳️ Strategy 3: Boost participation in industry events

    • Identify and create a calendar of upcoming industry events relevant to energy storage and renewables
    • Submit speaker proposals to position company executives as thought leaders
    • Exhibit at strategic events with a well-designed booth highlighting innovative solutions
    • Host networking events at conferences to engage with attendees and build relationships
    • Partner with industry associations to increase brand visibility and credibility
    • Offer exclusive promotions or demonstrations of products to event participants
    • Collect and analyse feedback from event participation to refine future strategies
    • Leverage social media to maximise exposure through live updates and announcements during events
    • Set up one-on-one meetings with potential clients and partners during major events
    • Document and share event experiences on company blog and social media to extend reach
digital-presencebrand-awarenessmarketing-managersocial-media-strategistmarketing-teamcontent-creation-team
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Strategies and tactics for gaining more members for the Louisiana Emergency Preparedness Association

  • ⛳️ Strategy 1: Enhance online presence

    • Revamp the official website for better user experience
    • Create engaging social media profiles on major platforms like Facebook, Twitter, and LinkedIn
    • Develop a content calendar for regular posts and engagement
    • Start an email newsletter to share important updates and events
    • Use targeted social media ads to reach potential members
    • Implement Search Engine Optimisation (SEO) strategies for better online visibility
    • Create and share educational videos and webinars on emergency preparedness
    • Engage with followers by responding to comments and messages promptly
    • Collaborate with influencers in the emergency preparedness niche
    • Provide online membership sign-up options

  • ⛳️ Strategy 2: Host events and workshops

    • Organise regular local workshops and training sessions
    • Host annual conferences and invite guest speakers
    • Offer webinars and online training sessions for remote members
    • Create networking events to connect members and industry professionals
    • Provide incentives for members to bring a friend to events
    • Partner with local businesses and organisations for co-hosted events
    • Distribute flyers and posters in community centres and public spaces
    • Offer free introductory sessions to attract new members
    • Ensure events are well-publicised through social media and email
    • Gather feedback from attendees to improve future events

  • ⛳️ Strategy 3: Build partnerships and engage communities

    • Collaborate with local government agencies and emergency services
    • Partner with schools, universities, and educational institutions
    • Reach out to corporate organisations for corporate memberships
    • Engage with community centres and local clubs
    • Offer group discounts and corporate membership packages
    • Participate in local fairs and festivals to increase visibility
    • Establish a referral programme with incentives for current members
    • Provide resource materials and training to local communities
    • Create a mentorship programme connecting new members with seasoned professionals
    • Highlight success stories and testimonials from existing members
membership-growthcommunity-engagementmarketing-strategistevent-coordinatorsocial-media-teampartnership-development-team
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Strategies and tactics for building an outbound and inbound marketing strategy for a recruiting and virtual assistants agency

  • ⛳️ Strategy 1: Develop a strong inbound marketing content system

    • Create a blog on your website focusing on recruitment and virtual assistant topics
    • Produce an ebook or whitepaper that provides deep insights into hiring virtual assistants
    • Utilise social media platforms such as LinkedIn, Facebook, and Twitter to share valuable content
    • Develop a series of informative webinars and online workshops
    • Implement an SEO strategy to improve the visibility of your content in search engines
    • Create a mailing list and send out regular newsletters with useful content and updates
    • Develop case studies and customer testimonials to build trust
    • Create video content discussing industry trends and tips
    • Start a podcast focused on recruitment and virtual assistants
    • Implement lead magnets to capture contact information from website visitors

  • ⛳️ Strategy 2: Utilise targeted outbound marketing techniques

    • Identify your target market and create detailed buyer personas
    • Build a high-quality prospect list using LinkedIn Sales Navigator and other tools
    • Craft personalised email outreach campaigns tailored to different segments of your audience
    • Utilise cold calling scripts to contact potential clients and candidates
    • Attend industry conferences, trade shows, and networking events
    • Partner with industry influencers and thought leaders for endorsements and collaborations
    • Utilise direct mail campaigns for high-value prospects
    • Implement retargeting ads on social media and Google for valuable prospects
    • Join relevant LinkedIn and Facebook groups and actively participate in discussions
    • Utilise CRM software to track and manage outbound marketing efforts

  • ⛳️ Strategy 3: Build and nurture a strong online presence

    • Develop a user-friendly and informative website showcasing your services and expertise
    • Ensure your website is optimised for mobile devices
    • Create a compelling ‘About Us’ page highlighting your team’s expertise and experience
    • Develop landing pages tailored to specific services and target audiences
    • Implement an online chat system to offer immediate assistance to visitors
    • Actively solicit and display client reviews and testimonials on your website
    • Maintain an active and engaging presence on LinkedIn, Facebook, Instagram, and Twitter
    • Utilise targeted PPC campaigns to drive traffic to your website
    • Encourage satisfied clients to leave reviews on platforms like Google My Business and Trustpilot
    • Monitor and respond to online reviews and feedback promptly and professionally
inbound-marketingoutbound-marketingcontent-creatormarketing-strategistseo-teamsocial-media-team
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Strategies and tactics for promoting authenticity to increase website visitors

  • ⛳️ Strategy 1: Foster genuine engagement on social media

    • Create and share behind-the-scenes content to showcase the brand's human side
    • Engage with followers by responding to comments and messages promptly
    • Host live Q&A sessions to directly interact with the audience
    • Encourage user-generated content and share it on the brand's profile
    • Partner with influencers who align with the brand’s values for authentic collaboration
    • Run competitions or challenges that involve user participation
    • Utilise polls and questions in stories to gather audience opinions
    • Share customer testimonials and success stories authentically
    • Highlight real customer reviews and experiences
    • Regularly update the brand's social media stories with authentic content

  • ⛳️ Strategy 2: Optimise website content for authenticity

    • Revamp the 'About Us' page to tell a compelling, authentic story
    • Include personal anecdotes or quotes from the founder or team members
    • Ensure all product descriptions are written in an honest, straightforward manner
    • Update the blog with authentic case studies or customer narratives
    • Feature interviews with team members to highlight expertise and values
    • Showcase unedited, real-life images of products in use
    • Incorporate customer feedback into the product development process and share it
    • Regularly update a FAQs section to include genuine customer inquiries
    • Use clear, authentic calls-to-action that reflect the brand’s ethos
    • Encourage website visitors to engage through surveys regarding site improvements

  • ⛳️ Strategy 3: Leverage email marketing to highlight authenticity

    • Segment email lists to personalise messages with authentic content
    • Create an email series that tells the brand’s story over multiple weeks
    • Share behind-the-scenes stories in newsletters
    • Showcase authentic customer stories or testimonials in campaigns
    • Highlight the brand’s sustainability efforts, backed with real data
    • Offer exclusive previews to loyal email subscribers
    • Use a friendly, conversational tone in all email communications
    • Include video messages from key team members
    • Provide a platform for customers to share their stories in email campaigns
    • Solicit honest feedback from subscribers and share outcomes
authenticityengagementsocial-media-managercontent-strategistmarketing-teamcontent-development-team
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Strategies and tactics for generating leads

  • ⛳️ Strategy 1: Utilise content marketing

    • Create a blog that addresses common customer pain points
    • Develop whitepapers or e-books for download in exchange for contact information
    • Host webinars on industry trends and promote through social media
    • Publish case studies showcasing successful client stories
    • Produce engaging videos about product features and benefits
    • Optimise content for search engines to increase visibility
    • Share content regularly on social media platforms
    • Implement a call-to-action on all content to capture leads
    • Collaborate with influencers to expand content reach
    • Analyse content performance and adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage social media advertising

    • Identify the target audience and their preferred social platforms
    • Develop creative ad copy and visuals tailored to the audience
    • Use lead generation forms on social media to capture information
    • Set measurable objectives for each advertising campaign
    • Allocate budget effectively across different platforms
    • Regularly test ad variations to discover what resonates best
    • Use retargeting to engage users who previously interacted with ads
    • Collaborate with micro-influencers to amplify ad reach
    • Monitor ad performance metrics and adjust strategies as needed
    • Schedule regular review meetings to discuss campaign progress

  • ⛳️ Strategy 3: Optimise website for conversions

    • Ensure the website has a clear and compelling value proposition
    • Place strategic calls-to-action throughout the website
    • Use chatbots to engage and capture visitor information instantly
    • Offer free trials or demos with easy signup forms
    • Ensure the website is mobile-friendly and loads quickly
    • Implement A/B testing on landing pages to improve conversion rates
    • Use exit-intent pop-ups to capture visitors before they leave
    • Utilise analytics to understand visitor behaviors and preferences
    • Provide live chat support to answer visitor inquiries
    • Continuously update and improve website content based on feedback
lead-generationcontent-marketingmarketing-strategistcontent-creatormarketing-teamsocial-media-team
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How to track your Social Media Strategist strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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