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10 strategies and tactics for Influencer Manager

What is Influencer Manager strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Influencer Manager strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Influencer Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Influencer Manager strategy examples

You'll find below a list of Influencer Manager tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for generating more leads via influencer marketing for a B2B SaaS product

  • ⛳️ Strategy 1: Identify and engage with relevant influencers

    • Research and compile a list of influencers in the B2B SaaS space
    • Analyse each influencer’s audience demographics and engagement rates
    • Select influencers who align with your brand values and have substantial reach
    • Initiate contact through personalised emails or messages
    • Offer to provide them with a free trial or demo of your SaaS product
    • Negotiate terms of the partnership, including deliverables and compensation
    • Provide them with marketing materials and key product information
    • Create a custom discount code or offer for their audience
    • Engage regularly with their content to build a stronger relationship
    • Monitor and assess the performance of each influencer partnership

  • ⛳️ Strategy 2: Create collaborative content to showcase your product

    • Brainstorm content ideas that highlight the benefits of your SaaS product
    • Collaborate with influencers to co-create blog posts, case studies, or whitepapers
    • Produce high-quality videos or webinars featuring the influencer using your product
    • Host live Q&A sessions with influencers to answer potential customers' questions
    • Encourage influencers to share behind-the-scenes content of them using your product
    • Share collaborative content across your own social media channels and website
    • Optimise all content for SEO to increase its discoverability
    • Track the performance of each content piece in terms of engagement and lead generation
    • Request testimonials or reviews from influencers to use in your marketing materials
    • Repurpose the best-performing content into different formats to extend its reach

  • ⛳️ Strategy 3: Leverage social media platforms for influencer campaigns

    • Choose social media platforms where your target audience is most active
    • Coordinate with influencers to create sponsored posts or stories
    • Develop a consistent posting schedule for influencer content
    • Use relevant hashtags to increase the visibility of influencer posts
    • Encourage influencers to share user-generated content from their followers
    • Run joint contests or giveaways to boost engagement and attract leads
    • Use paid promotions to amplify the reach of influencer content
    • Monitor social media analytics to measure the success of influencer campaigns
    • Adjust your strategy based on feedback and performance data
    • Maintain ongoing communication with influencers to ensure campaign alignment
influencer-marketinglead-generationinfluencer-managercontent-creatormarketing-teamsocial-media-team
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Strategies and tactics for maximising TikTok Engagement for Ahad Electric

  • ⛳️ Strategy 1: Create engaging and relatable content

    • Research trending topics and challenges in the automotive niche on TikTok
    • Develop a content calendar to regularly post videos featuring the 2-wheelers and 3-wheelers
    • Showcase the unique selling points and advantages of Ahad Electric's products
    • Create videos featuring customer testimonials and experiences with the products
    • Incorporate humour and relatable scenarios to engage a wider audience
    • Use TikTok's editing tools to create visually appealing videos
    • Collaborate with influencers to create authentic content about the products
    • Host live sessions for Q&A and product demonstrations
    • Include clear calls to action in the video captions
    • Regularly analyse video performance to refine content strategy

  • ⛳️ Strategy 2: Leverage partnerships and collaborations

    • Identify and reach out to local TikTok influencers who align with the brand's values
    • Develop collaboration guidelines to maintain brand consistency
    • Create co-branded content with influencers, focusing on product features
    • Host TikTok challenges jointly with influencers to increase participation
    • Offer special promotions or discounts for followers as part of collaborations
    • Engage with influencers' audiences through comments and shares
    • Monitor collaboration performance using analytics tools
    • Refine partnership strategies based on engagement and reach metrics
    • Feature joint content on Ahad Electric's other social media platforms
    • Continuously build a network of influencers for future collaborations

  • ⛳️ Strategy 3: Utilise TikTok advertising

    • Set clear advertising objectives for TikTok campaigns
    • Define target audience demographics and interests for ad placement
    • Create a budget plan for TikTok advertising activities
    • Design visually appealing ads that resonate with the target audience
    • Use TikTok's ad platform to test various ad formats, such as in-feed and branded effects
    • Monitor ad performance daily to optimise reach and engagement
    • Adjust targeting and content strategies based on ad analytics
    • Incorporate learnings into organic content strategies
    • Experiment with time-sensitive campaigns aligned with pop culture events
    • Regularly report ad performance to stakeholders for transparency
influencer-marketingtiktok-advertisingsocial-media-managerinfluencer-coordinatormarketing-teamcontent-creation-team
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Strategies and tactics for generating initial revenue for a fashion business

  • ⛳️ Strategy 1: Build an online presence

    • Create a professional website showcasing your products
    • Set up social media profiles on platforms like Instagram and Facebook
    • Post regularly with high-quality images and engaging content
    • Collaborate with influencers to reach a wider audience
    • Utilise social media ads to target potential customers
    • Engage with followers and respond to comments promptly
    • Start a blog on your website with fashion tips and advice
    • Enable easy online purchasing with a secure payment system
    • Use SEO practices to increase your website's visibility
    • Monitor online analytics to track and improve performance

  • ⛳️ Strategy 2: Leverage local opportunities

    • Attend local fashion events to network and showcase your brand
    • Partner with local boutiques for consignment or wholesale opportunities
    • Offer customisation services to attract unique customer demands
    • Organise a pop-up shop in your area to increase brand awareness
    • Distribute business cards and flyers at community hubs
    • Host a launch event with exclusive discounts to attract customers
    • Align with local influencers or fashion leaders for endorsements
    • Participate in local fashion shows to display your collection
    • Create loyalty programs or referral incentives for local customers
    • Engage with local press for potential feature articles

  • ⛳️ Strategy 3: Implement marketing promotions

    • Develop eye-catching promotions and discounts for first-time buyers
    • Create bundle offers to increase average order value
    • Launch email marketing campaigns to grow and engage your audience
    • Provide limited-time offers to create urgency amongst buyers
    • Use live demonstrations or reels on social media to highlight product features
    • Encourage satisfied customers to leave reviews and testimonials
    • Offer free shipping for orders over a certain amount
    • Conduct giveaways or contests to increase brand reach
    • Partner with complementary brands for cross-promotions
    • Regularly review and adjust the marketing strategy based on sales data
revenue-generationonline-presencesocial-media-managerinfluencer-collaboratormarketing-teamsales-team
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Strategies and tactics for promoting GO FESTA chocolate to mass people

  • ⛳️ Strategy 1: Leverage social media platforms

    • Identify target demographics on social media platforms
    • Create engaging content that highlights GO FESTA flavours and ingredients
    • Collaborate with influencers to reach a wider audience
    • Run targeted advertising campaigns on platforms like Facebook and Instagram
    • Host a giveaway or contest to increase engagement
    • Utilise user-generated content to foster community interaction
    • Employ hashtags to increase content visibility
    • Monitor social media trends and participate actively
    • Schedule regular posts at optimal times
    • Track metrics and adjust strategies based on insights

  • ⛳️ Strategy 2: Establish partnerships with retail chains

    • Research potential retail partners that align with the brand
    • Negotiate product placements in high-traffic areas within stores
    • Create exclusive deals or promotions in partnership with retailers
    • Develop compelling in-store display units to attract attention
    • Organise sampling events in key locations
    • Train retail staff to effectively communicate product benefits
    • Implement point-of-sale marketing materials
    • Monitor inventory levels to ensure consistent stock availability
    • Collect feedback from retail partners and customers
    • Evaluate sales data to refine in-store strategies

  • ⛳️ Strategy 3: Engage in community events and sponsorships

    • Identify local events that attract target demographics
    • Negotiate sponsorships to increase brand visibility
    • Set up booths or stalls at events to distribute samples
    • Collaborate with event organisers for branded giveaways
    • Position GO FESTA chocolate as a premium product through curated tastings
    • Develop interactive experiences around chocolate at events
    • Utilise branded materials at event locations
    • Establish partnerships with local businesses for cross-promotions
    • Gather customer feedback during events to improve future marketing
    • Create a follow-up plan to maintain engagement post-event
social-mediapartnershipsinfluencerretail-managermarketingsales
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Strategies and tactics for enhancing social media presence for a pet hospital

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar highlighting key pet healthcare topics
    • Post weekly tips on pet care and health
    • Share patient success stories with owner testimonials
    • Create monthly video content featuring veterinarian advice
    • Utilise Instagram stories to showcase day-in-the-life at the hospital
    • Conduct live Q&A sessions with veterinarians
    • Feature employee spotlights to introduce staff
    • Launch interactive polls to gather audience preferences
    • Share user-generated content from pet owners
    • Post behind-the-scenes content of hospital operations

  • ⛳️ Strategy 2: Leverage partnerships with influencers

    • Identify local pet influencers with a substantial following
    • Develop a pitch for collaboration in campaigns
    • Offer free or discounted services in exchange for social media mentions
    • Organise pet health awareness events and invite influencers
    • Collaborate on educational webinars with influencer participation
    • Request influencers to host hospital tours
    • Encourage influencers to partake in clinic visits and share experiences
    • Host giveaways featuring both hospital services and influencer merchandise
    • Collaborate on creating co-branded educational infographics
    • Measure and analyse the reach and engagement of influencer-driven content

  • ⛳️ Strategy 3: Utilise targeted advertising

    • Set clear goals for each advertising campaign
    • Identify the target audience based on demographics and behaviours
    • Create compelling ad copy that resonates with pet owners
    • Design eye-catching visuals highlighting hospital offerings
    • Allocate budget for Facebook and Instagram ads
    • Utilise social media analytics to track ad performance
    • Test different ad formats to compare engagement levels
    • Refine targeting based on response rates and engagement
    • Incorporate call-to-actions that drive appointment bookings
    • Analyse conversion rates to assess return on investment
social-media-marketinginfluencer-partnershipssocial-media-managerdigital-marketing-strategistcontent-creation-teamadvertising-team
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Strategies and tactics for increasing brand awareness and trust for Colgate

  • ⛳️ Strategy 1: Leverage social media influencers

    • Identify popular influencers in the oral health niche
    • Create collaboration ideas that align with Colgate's brand values
    • Host Instagram Live sessions with influencers discussing oral health tips
    • Develop shareable content for influencers to post on their platforms
    • Arrange for product samples to be sent to influencers for review
    • Encourage influencers to engage with their audience through Q&A sessions
    • Track engagement metrics from influencer posts
    • Use feedback to refine future influencer collaborations
    • Maintain ongoing relationships with top-performing influencers
    • Evaluate campaign performance based on brand exposure and audience sentiment

  • ⛳️ Strategy 2: Implement community engagement initiatives

    • Partner with local schools for oral health education workshops
    • Organise free dental check-up camps in various communities
    • Sponsor community events and festivals as the official oral care partner
    • Create branded informational brochures to distribute at events
    • Develop educational online content for community websites and forums
    • Encourage user-generated content by prompting attendees to share their experiences
    • Gather testimonials from community leaders endorsing Colgate's impact
    • Utilise local media coverage to amplify community initiatives
    • Evaluate the reach and engagement from community activities
    • Gather feedback for improving future community partnerships

  • ⛳️ Strategy 3: Enhance digital presence with targeted advertising

    • Define target audience segments within the Indian market
    • Design eye-catching, culturally relevant ad creatives
    • Utilise search engine marketing to capture intent-driven traffic
    • Leverage video advertisements on platforms like YouTube and TikTok
    • Invest in programmatic advertising for personalised user experiences
    • Allocate budget for retargeting campaigns to reinforce brand messaging
    • Monitor key performance indicators such as click-through rates and conversions
    • Conduct A/B testing to optimise ad performance
    • Integrate feedback loops to adjust strategies based on data insights
    • Regularly review campaign results to inform future digital strategies
brand-awarenessinfluencer-marketingsocial-media-managercommunity-outreach-coordinatormarketing-teamcommunity-engagement-team
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Strategies and tactics for utilising influencers to address condom use barriers

  • ⛳️ Strategy 1: Collaborate with strategic influencers

    • Identify mega influencers in South Africa who align with Durex values
    • Engage influencers with a briefing about Durex's objectives and expectations
    • Negotiate collaboration terms and content deliverables with influencers
    • Develop a creative brief that outlines key messaging points and video themes
    • Encourage influencers to share personal stories or experiences related to the topic
    • Incorporate interactive elements in videos to engage the audience
    • Design a campaign hashtag for social media coherence
    • Provide influencers with Durex products for authentic endorsements
    • Organise a virtual event for campaign launch with influencer participation
    • Evaluate influencer video performance through reach and engagement metrics

  • ⛳️ Strategy 2: Create relatable and educational content

    • Conduct research to understand common myths and barriers about condom use
    • Develop video scripts focusing on debunking myths about condoms and lubes
    • Incorporate expert opinions or testimonials to enhance credibility in videos
    • Use humour and relatable scenarios to capture viewer attention
    • Highlight the benefits of Durex condoms and lubes in real-life contexts
    • Involve influencers in a Q&A segment addressing audience concerns
    • Create short, shareable content optimised for various social media platforms
    • Substantiate claims with statistics and facts from reliable sources
    • Showcase positive testimonials from satisfied Durex users
    • End videos with a call-to-action encouraging viewers to try Durex products

  • ⛳️ Strategy 3: Maximise campaign reach and engagement

    • Schedule posts at peak engagement times for target audience visibility
    • Implement a paid media strategy to boost video content reach
    • Leverage influencer fan base across multiple platforms for wider dissemination
    • Engage audience through interactive polls or quizzes related to video content
    • Host a social media contest or giveaway featuring Durex products
    • Facilitate partnerships with sexual health organizations to extend reach
    • Develop a tracking system to measure campaign interactions and feedback
    • Plan for ongoing content rollouts to maintain interest and engagement
    • Consider ambient promotion using influencers' appearances in other media
    • Solicit audience-generated content to encourage active participation and advocacy
influencerscondom-useinfluencer-marketing-managercontent-strategistmarketing-teamsocial-media-team
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Strategies and tactics for enhancing Myntra's New Year Sale Strategy

  • ⛳️ Strategy 1: Leverage influencer marketing

    • Identify top fashion influencers whose audience aligns with Myntra's target demographic
    • Negotiate partnerships with influencers for promoting the sale leading up to and during the event
    • Create exclusive discount codes for influencers to share with their followers
    • Collaborate with influencers on Instagram reels and TikTok videos highlighting flash sales items
    • Host live shopping sessions on Myntra's social media with influencers
    • Develop a hashtag campaign encouraging users to share their purchases with influencer endorsements
    • Use influencers to tease upcoming sale events and items to their followers ahead of the sale
    • Measure engagement and sales conversions from influencer-driven traffic
    • Analyse influencer content performance to refine future campaigns
    • Ensure timely and consistent influencer postings throughout the sale period

  • ⛳️ Strategy 2: Implement a personalised recommendation engine

    • Enhance the app's AI algorithms to deliver personalised product suggestions based on user history
    • Create dynamic landing pages that adjust to user preferences during the sale
    • Use push notifications to alert users about tailored deals matching their interests
    • Incorporate a 'trending now' section on the app to showcase popular items
    • Develop a rewards system for users who interact with personalised recommendations
    • Monitor user behaviour to continually refine product suggestions
    • Offer additional incentives for users who purchase from recommended lists
    • Include customer reviews and ratings in recommendation displays to boost confidence
    • Utilise email marketing campaigns highlighting recommended products during the sale
    • Continuously gather feedback to improve the accuracy and effectiveness of recommendations

  • ⛳️ Strategy 3: Create a post-sale engagement initiative

    • Launch a loyalty programme that rewards users for post-sale purchases
    • Host a feedback campaign post-sale offering incentives for completed surveys
    • Introduce a referral programme encouraging users to invite friends with exclusive benefits
    • Offer time-limited discounts or bonus points for future purchases post-sale
    • Develop follow-up email campaigns with curated content based on purchased items
    • Engage users through a social media challenge showcasing post-sale styling ideas with their purchases
    • Organise a post-sale online event where users can interact with fashion experts for style advice
    • Prepare content such as blogs or videos that keep users engaged with the Myntra community
    • Provide exclusive previews or early access to upcoming collections for sale participants
    • Analyse post-sale data to identify key patterns and inform future retention strategies
influencer-marketingpersonalized-recommendationssocial-media-managerdata-analystmarketing-teamcustomer-experience-team
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Strategies and tactics for becoming a Dominant Hair Care Brand in Natural Solutions

  • ⛳️ Strategy 1: Launch targeted influencer campaigns

    • Identify key influencers in the hair care and wellness sectors that align with brand values
    • Collaborate with influencers to create authentic content showcasing product benefits
    • Utilise influencer channels to run product trials and reviews
    • Establish a referral programme incentivising influencers’ followers to try products
    • Organise exclusive events to connect influencers with brand representatives
    • Track and analyse engagement data to measure campaign effectiveness
    • Engage influencers in the storytelling of your brand creation for the Nigerian environment
    • Leverage influencer partnerships for giveaways and contests
    • Encourage influencer-led tutorials and demos on product use
    • Adapt campaigns based on feedback to ensure relevance and impact

  • ⛳️ Strategy 2: Expand national retail and salon distribution

    • Identify and approach top retail partners to increase shelf presence
    • Develop attractive merchant deals to incentivise retailers
    • Collaborate with salons to become exclusive product providers
    • Create salon partnership packages including training and promotional materials
    • Monitor market trends to optimise product visibility across retail chains
    • Launch a nationwide marketing campaign emphasising retail availability
    • Utilise trade shows and exhibitions to build industry connections
    • Train retail staff on product benefits to enhance customer interaction
    • Implement a regional roll-out plan across different states
    • Gather customer feedback from retail partners to refine distribution strategy

  • ⛳️ Strategy 3: Build and optimise a profitable e-commerce business

    • Develop an engaging and user-friendly e-commerce platform
    • Utilise targeted digital advertising to drive traffic to the website
    • Implement a customer loyalty programme specifically for online purchasers
    • Optimise website SEO to increase search visibility
    • Use email marketing to convert visitors into customers
    • Introduce limited-time offers to increase urgency and conversions
    • Incorporate customer testimonials and reviews on the product pages
    • Enable seamless mobile shopping experience
    • Analyse web data to refine and optimise the online sales funnel
    • Leverage social media to drive awareness and redirect to e-commerce site
influencer-marketinge-commercedigital-marketersales-managermarketing-teamdistribution-team
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Strategies and tactics for establishing a Satire Character for Comedy on Social Media

  • ⛳️ Strategy 1: Define the character's personality and voice

    • Research common clichés and create a list relevant to the character's themes
    • Develop a backstory that explains the character's beliefs and behaviours
    • Create a voice for the character, focusing on sarcasm and exaggeration
    • Draft catchphrases and taglines that characterise the satire figure
    • Define the character's specific positions on topics like vax support and social justice
    • Envision interactions with various societal topics such as war and taxes
    • Create a visual style guide including profile pictures and thematic colours
    • Make a list of popular social media accounts for inspiration on style and presentation
    • Draft sample posts to test the character's voice in different contexts
    • Gather feedback from trusted peers to refine and finalise the character

  • ⛳️ Strategy 2: Build an engaging social media presence

    • Identify and choose social media platforms best suited for the character
    • Create engaging social media profiles with detailed bios and visuals
    • Plan a content calendar that includes a mix of text, images, and videos
    • Develop a hashtag strategy to increase reach and engagement
    • Engage with followers through comments and direct messages in character
    • Identify and collaborate with like-minded satire accounts for cross-promotion
    • Utilise trending topics to drive engagement and relevance
    • Monitor and analyse engagement metrics to optimise content strategy
    • Host live sessions or Q&A to increase interactive engagement
    • Create contests or challenges to encourage community involvement

  • ⛳️ Strategy 3: Promote the character through creative storytelling

    • Develop story arcs that incorporate current events and trends
    • Create episodic content, like short videos or threads, addressing ongoing issues
    • Include satire in response to actual events to highlight the character's perspective
    • Collaborate with other content creators for joint storytelling efforts
    • Host or participate in virtual events where the character is featured prominently
    • Use memes and GIFs to make content easily shareable and relatable
    • Develop a series of recurring segments or themes for consistency
    • Utilise humour to critique and raise awareness of the character's focus areas
    • Write blog posts or articles exploring the themes associated with the character
    • Engage with topical podcasts or radio shows to increase exposure
satiresocial-mediacontent-creatorsocial-media-managermarketing-teamcreative-team
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How to track your Influencer Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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