The strategy focuses on promoting traditional Tunisian harissa to working mothers by utilizing Facebook for organic reach. The emphasis is on creating a Facebook page that tells the story of harissa’s cultural significance and engages the audience through dynamic content. Examples include sharing customer testimonials and visuals showing how harissa can simplify meal prep. Engaging actively in comments and using Facebook Live for recipe demonstrations are key tactics.
Partnering with influencers is another core aspect, where influencers showcase harissa in daily cooking, enhancing credibility. Collaborations with food and lifestyle influencers offer expanded reach through reviews and giveaways, while also helping refine product positioning.
Community events serve to engage locals directly. By organizing gatherings where mothers can sample harissa dishes and offering cooking workshops, the strategy fosters direct interaction and builds loyalty. Capturing event highlights for online sharing seeks to sustain digital engagement, complemented by partnerships with grocers for broader exposure.
The strategies
⛳️ Strategy 1: Leverage social media storytelling
- Create a Facebook page dedicated to your Tunisian harissa brand
- Post engaging content about the history and cultural significance of Tunisian harissa
- Share customer testimonials and success stories on your page
- Utilise Facebook Live to demonstrate various ways to use harissa in recipes
- Create visually appealing recipe posts using harissa
- Engage actively with comments and questions from followers
- Join relevant Facebook groups to connect with working mothers
- Encourage satisfied customers to share posts and tag your page
- Host online Q&A sessions for cooking tips
- Highlight busy mothers and how harissa integrates into their meal prep
⛳️ Strategy 2: Partner with influencers
- Identify local influencers who focus on food or lifestyle related to working mothers
- Reach out to influencers offering collaboration proposals focused on product reviews
- Provide influencers with free samples of your harissa for them to try and share
- Ask influencers to showcase how they use harissa in their daily cooking
- Encourage influencers to host giveaways featuring your harissa
- Track posts by influencers for increased engagement and reach
- Request influencers to use specific hashtags related to your brand
- Maintain a relationship with influencers for ongoing content
- Leverage influencer insights to improve product positioning
- Analyse the impact of influencer posts on your product engagement
⛳️ Strategy 3: Host community events
- Organise small, local events where mothers can sample harissa dishes
- Collaborate with community centres to host foodie events featuring harissa
- Offer cooking workshops for quick and easy recipes using harissa
- Develop a referral program rewarding customers who bring friends to events
- Capture event highlights and share them on your Facebook page
- Invite local food bloggers and media to attend and cover events
- Provide discount vouchers for event attendees for their next purchase
- Create a partnership with local grocers for in-store tastings
- Gather feedback during events to refine product offerings
- Follow up with attendees via Facebook to maintain engagement and interest
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
