Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Influencer Marketing

What is Influencer Marketing strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Influencer Marketing strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Influencer Marketing strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Influencer Marketing strategy examples

You'll find below a list of Influencer Marketing tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for generating more leads via influencer marketing for a B2B SaaS product

  • ⛳️ Strategy 1: Identify and engage with relevant influencers

    • Research and compile a list of influencers in the B2B SaaS space
    • Analyse each influencer’s audience demographics and engagement rates
    • Select influencers who align with your brand values and have substantial reach
    • Initiate contact through personalised emails or messages
    • Offer to provide them with a free trial or demo of your SaaS product
    • Negotiate terms of the partnership, including deliverables and compensation
    • Provide them with marketing materials and key product information
    • Create a custom discount code or offer for their audience
    • Engage regularly with their content to build a stronger relationship
    • Monitor and assess the performance of each influencer partnership

  • ⛳️ Strategy 2: Create collaborative content to showcase your product

    • Brainstorm content ideas that highlight the benefits of your SaaS product
    • Collaborate with influencers to co-create blog posts, case studies, or whitepapers
    • Produce high-quality videos or webinars featuring the influencer using your product
    • Host live Q&A sessions with influencers to answer potential customers' questions
    • Encourage influencers to share behind-the-scenes content of them using your product
    • Share collaborative content across your own social media channels and website
    • Optimise all content for SEO to increase its discoverability
    • Track the performance of each content piece in terms of engagement and lead generation
    • Request testimonials or reviews from influencers to use in your marketing materials
    • Repurpose the best-performing content into different formats to extend its reach

  • ⛳️ Strategy 3: Leverage social media platforms for influencer campaigns

    • Choose social media platforms where your target audience is most active
    • Coordinate with influencers to create sponsored posts or stories
    • Develop a consistent posting schedule for influencer content
    • Use relevant hashtags to increase the visibility of influencer posts
    • Encourage influencers to share user-generated content from their followers
    • Run joint contests or giveaways to boost engagement and attract leads
    • Use paid promotions to amplify the reach of influencer content
    • Monitor social media analytics to measure the success of influencer campaigns
    • Adjust your strategy based on feedback and performance data
    • Maintain ongoing communication with influencers to ensure campaign alignment
influencer-marketinglead-generationinfluencer-managercontent-creatormarketing-teamsocial-media-team
Implement these strategies

Strategies and tactics for maximising TikTok Engagement for Ahad Electric

  • ⛳️ Strategy 1: Create engaging and relatable content

    • Research trending topics and challenges in the automotive niche on TikTok
    • Develop a content calendar to regularly post videos featuring the 2-wheelers and 3-wheelers
    • Showcase the unique selling points and advantages of Ahad Electric's products
    • Create videos featuring customer testimonials and experiences with the products
    • Incorporate humour and relatable scenarios to engage a wider audience
    • Use TikTok's editing tools to create visually appealing videos
    • Collaborate with influencers to create authentic content about the products
    • Host live sessions for Q&A and product demonstrations
    • Include clear calls to action in the video captions
    • Regularly analyse video performance to refine content strategy

  • ⛳️ Strategy 2: Leverage partnerships and collaborations

    • Identify and reach out to local TikTok influencers who align with the brand's values
    • Develop collaboration guidelines to maintain brand consistency
    • Create co-branded content with influencers, focusing on product features
    • Host TikTok challenges jointly with influencers to increase participation
    • Offer special promotions or discounts for followers as part of collaborations
    • Engage with influencers' audiences through comments and shares
    • Monitor collaboration performance using analytics tools
    • Refine partnership strategies based on engagement and reach metrics
    • Feature joint content on Ahad Electric's other social media platforms
    • Continuously build a network of influencers for future collaborations

  • ⛳️ Strategy 3: Utilise TikTok advertising

    • Set clear advertising objectives for TikTok campaigns
    • Define target audience demographics and interests for ad placement
    • Create a budget plan for TikTok advertising activities
    • Design visually appealing ads that resonate with the target audience
    • Use TikTok's ad platform to test various ad formats, such as in-feed and branded effects
    • Monitor ad performance daily to optimise reach and engagement
    • Adjust targeting and content strategies based on ad analytics
    • Incorporate learnings into organic content strategies
    • Experiment with time-sensitive campaigns aligned with pop culture events
    • Regularly report ad performance to stakeholders for transparency
influencer-marketingtiktok-advertisingsocial-media-managerinfluencer-coordinatormarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for launching an Online Business for Peshawari Chappals

  • ⛳️ Strategy 1: Define and establish your brand identity

    • Research local and international brands for positioning inspiration
    • Create a catchy brand name that reflects the traditional yet stylish nature of the product
    • Develop a logo that embodies the cultural and modern aspects of Peshawari chappals
    • Write a compelling brand story highlighting the heritage and craftsmanship
    • Design consistent visual themes and colour palettes for all platforms
    • Craft a tagline that resonates with the target audience
    • Create a style guide for all brand communications
    • Design packaging that adds value and enhances the unboxing experience
    • Develop a mission statement that aligns with customer values
    • Register your brand name and design with local authorities to protect intellectual property

  • ⛳️ Strategy 2: Utilize organic marketing strategies

    • Create engaging Instagram content that showcases the uniqueness of the chappals
    • Post regular, high-quality photos and videos on Facebook to build a loyal following
    • Utilise Instagram stories and Facebook live events to engage with followers
    • Share customer testimonials and reviews to build social proof
    • Implement a referral programme offering discounts for successful referrals
    • Create a blog on the Shopify store discussing fashion tips and the benefits of traditional footwear
    • Engage in local online communities and groups related to fashion and footwear
    • Optimise the Shopify store for SEO to drive organic search traffic
    • Use WhatsApp to personally connect with potential customers and share exclusive deals
    • Collaborate with local forums and online platforms to write guest posts and articles

  • ⛳️ Strategy 3: Implement paid advertising and influencer marketing

    • Develop targeted Facebook ads focusing on men aged 18-40 with interests in fashion and tradition
    • Create Instagram ads that highlight the style and craftsmanship of the chappals
    • Allocate a budget for experiments with sponsored content to find the most effective format
    • Collaborate with local influencers who resonate with traditional and modern fashion
    • Offer influencers free samples in exchange for social media posts and reviews
    • Track and analyse the performance of ads and adjust strategies accordingly
    • Use retargeting ads to engage users who have previously interacted with your brand
    • Create promotional videos to showcase the product's uniqueness and post them in ad campaigns
    • Partner with micro-influencers for authentic product endorsements
    • Leverage influencer takeovers on social media to reach a broader audience
brandmarketingdigital-marketerinfluencermarketing-teamcreative-team
Implement these strategies

Strategies and tactics for designing a Brand Management Course

  • ⛳️ Strategy 1: Create a detailed course syllabus

    • Outline weekly topics and objectives for the 6-month, 2 sessions per week course
    • Outline weekly topics and objectives for the 4-month, 3 sessions per week course
    • Include a mixture of lectures, guest speaker sessions, and interactive workshops
    • Recommend readings and resources for each session
    • Clearly define the objectives and key takeaways for each week
    • Include a review session every 4 weeks for recapitulation and feedback
    • Integrate specialist modules within each phase of the course
    • Ensure the syllabus emphasises practical application with industry case studies
    • List assessments and projects accompanying each phase to reinforce learning
    • Align syllabus content with industry trends and practices

  • ⛳️ Strategy 2: Develop module descriptions and learning outcomes

    • Draft a brief overview of each phase in the course description
    • Create detailed module descriptions for the design, copywriting, and digital integration modules
    • Outline specific learning outcomes for each module to guide teaching
    • Highlight key marketing and branding concepts to be covered in Phase 1
    • Define advanced brand management skills and knowledge for Phase 2
    • Articulate the role and impact of design in branding for Design Module
    • Explain the role of language and storytelling in branding for Copywriting Module
    • Clarify the integration of digital strategies within the broader branding context
    • Identify hands-on projects or simulations for practical learning
    • Describe how specialist instructors' expertise enhances the overall curriculum

  • ⛳️ Strategy 3: Plan assessment ideas and integration notes

    • Design quizzes and short tests for foundational marketing concepts
    • Create case study analysis sessions focusing on real-world brands
    • Incorporate a final project where students develop a brand strategy
    • Introduce group work to foster collaboration, simulating team branding efforts
    • Assign periodic reflective tasks where students evaluate brand strategies
    • Include practical assignments for each specialist module
    • Design rubrics for each assessment ensuring consistent evaluation
    • Provide teacher integration notes to smoothly incorporate specialist modules
    • Propose collaborative projects across different modules for deeper learning
    • Recommend periodic feedback sessions with instructors to track progress
brand-managementsyllabus-designbrand-managermarketing-professionalcurriculum-development-teambranding-strategy-team
Implement these strategies

Strategies and tactics for enhancing social media presence for a pet hospital

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar highlighting key pet healthcare topics
    • Post weekly tips on pet care and health
    • Share patient success stories with owner testimonials
    • Create monthly video content featuring veterinarian advice
    • Utilise Instagram stories to showcase day-in-the-life at the hospital
    • Conduct live Q&A sessions with veterinarians
    • Feature employee spotlights to introduce staff
    • Launch interactive polls to gather audience preferences
    • Share user-generated content from pet owners
    • Post behind-the-scenes content of hospital operations

  • ⛳️ Strategy 2: Leverage partnerships with influencers

    • Identify local pet influencers with a substantial following
    • Develop a pitch for collaboration in campaigns
    • Offer free or discounted services in exchange for social media mentions
    • Organise pet health awareness events and invite influencers
    • Collaborate on educational webinars with influencer participation
    • Request influencers to host hospital tours
    • Encourage influencers to partake in clinic visits and share experiences
    • Host giveaways featuring both hospital services and influencer merchandise
    • Collaborate on creating co-branded educational infographics
    • Measure and analyse the reach and engagement of influencer-driven content

  • ⛳️ Strategy 3: Utilise targeted advertising

    • Set clear goals for each advertising campaign
    • Identify the target audience based on demographics and behaviours
    • Create compelling ad copy that resonates with pet owners
    • Design eye-catching visuals highlighting hospital offerings
    • Allocate budget for Facebook and Instagram ads
    • Utilise social media analytics to track ad performance
    • Test different ad formats to compare engagement levels
    • Refine targeting based on response rates and engagement
    • Incorporate call-to-actions that drive appointment bookings
    • Analyse conversion rates to assess return on investment
social-media-marketinginfluencer-partnershipssocial-media-managerdigital-marketing-strategistcontent-creation-teamadvertising-team
Implement these strategies

Strategies and tactics for targeting students and young professionals with content

  • ⛳️ Strategy 1: Build a strong online presence

    • Set up and optimise profiles on multiple social media platforms popular among target audience
    • Create a content calendar to regularly post valuable content
    • Identify and use relevant hashtags to increase content reach
    • Engage with followers through comments and direct messages to build a community
    • Collaborate with other influencers to expand reach and gain credibility
    • Utilise Instagram and Facebook stories for behind-the-scenes and quick tips
    • Create a professional website or blog to centralise content
    • Regularly update bio and profile information to reflect current objectives
    • Run online contests or giveaways to boost engagement
    • Analyse insights and metrics to refine content strategy

  • ⛳️ Strategy 2: Create relatable and valuable content

    • Research trending topics relevant to business, motivation, sales, marketing, and personal branding
    • Post video content such as tutorials, interviews, and motivational talks
    • Share personal stories and experiences to connect with the audience
    • Provide actionable business tips that students and young professionals can implement
    • Design visually appealing graphics and infographics on complex topics
    • Highlight success stories of young entrepreneurs within Purvanchal
    • Use engaging storytelling techniques in content delivery
    • Develop a series of content to build anticipation and regular viewership
    • Host live Q&A sessions to address audience questions and interests
    • Encourage audience participation through polls and feedback requests

  • ⛳️ Strategy 3: Leverage local culture and community aspects

    • Participate in or cover local events and activities relevant to the target audience
    • Feature local businesses and entrepreneurs in your content
    • Utilise local dialects and references when appropriate to create familiar connections
    • Highlight cultural aspects of Purvanchal in content to resonate with the audience
    • Collaborate with local educational institutions to share content
    • Organise community meet-ups or webinars with local professionals
    • Create content around important local events or milestones
    • Engage with local online forums and groups to distribute your content
    • Share success stories of individuals from Purvanchal who have excelled in business
    • Customise content visuals to include local elements and motifs
social-mediacontent-marketingsocial-media-influencercontent-creatormarketing-teamcontent-development-team
Implement these strategies

Strategies and tactics for marketing a Sri Lanka religious trip

  • ⛳️ Strategy 1: Leverage social media marketing

    • Create engaging content showcasing Sri Lanka's religious sites
    • Run targeted ads on Facebook and Instagram focusing on religious groups
    • Collaborate with travel influencers specialising in religious tourism
    • Use Instagram stories to highlight daily experiences and testimonials
    • Create a Facebook event for the trip and invite relevant groups
    • Use Pinterest to create boards with beautiful images of religious sites
    • Initiate a hashtag campaign encouraging user-generated content
    • Host a Q&A session on Instagram Live discussing trip details
    • Share success stories and experiences from past travellers
    • Use Facebook polls to engage the audience and gauge interest

  • ⛳️ Strategy 2: Establish partnerships with local religious organisations

    • Identify key religious organisations and communities in Sri Lanka
    • Propose mutually beneficial partnerships to promote the trip
    • Create co-branded content to share across partner networks
    • Offer special deals or discounts for partner organisation members
    • Organise joint events or webinars showcasing the trip
    • Invite religious leaders to endorse the trip within their communities
    • Provide educational materials to partners emphasising trip value
    • Distribute flyers and posters in local religious centres
    • Integrate the trip into religious events or celebrations
    • Facilitate direct communication between partners and potential travellers

  • ⛳️ Strategy 3: Enhance website SEO and content marketing

    • Optimise the website with keywords related to religious tourism in Sri Lanka
    • Publish blog posts highlighting the significance of sites to be visited
    • Ensure the website is mobile friendly and easy to navigate
    • Create a FAQ section addressing common questions about the trip
    • Develop detailed itineraries showcasing day-to-day activities
    • Incorporate video testimonials from past participants
    • Set up a newsletter to provide updates and special offers
    • Use Google Ads to target keywords related to religious travel
    • Implement a booking system that is simple and user-friendly
    • Track website analytics to continually improve user experience
religious-tourismsocial-media-marketingmarketing-specialisttravel-influencercontent-creation-teamseo-team
Implement these strategies

Strategies and tactics for increasing awareness and sales for turkey-based meals

  • ⛳️ Strategy 1: Leverage targeted marketing campaigns

    • Develop video content highlighting the benefits of turkey as a healthy alternative to pork
    • Create tailored advertisements for busy professionals emphasizing quick meal preparation
    • Design social media posts targeting health-conscious consumers reducing red meat intake
    • Collaborate with influencers to reach religious consumers who avoid pork
    • Offer special promotions for new customers trying turkey-based meals
    • Utilize email marketing to showcase turkey's health benefits and quick preparation
    • Segment ads based on consumer budgets for affordable, mid-range, and premium meals
    • Engage with community events to demonstrate easy preparation of turkey meals
    • Develop culturally sensitive marketing campaigns for Muslim consumers
    • Use customer testimonials to build trust and highlight product features and convenience

  • ⛳️ Strategy 2: Enhance product visibility in stores and online

    • Secure prominent shelf space in grocery stores for turkey-based meals
    • Create eye-catching packaging highlighting the health benefits of turkey
    • Offer product sampling in high-traffic stores to encourage trial
    • List products on major online grocery platforms with detailed descriptions
    • Provide recipes and meal ideas on packaging and online to inspire customers
    • Collaborate with retailers to offer in-store promotions and discounts
    • Ensure product availability in stores frequented by target consumers
    • Optimize product listings with keywords for online visibility
    • Implement a customer reviews section on online platforms for feedback
    • Develop partnerships with health and wellness brands for co-promotion

  • ⛳️ Strategy 3: Expand distribution and collaboration channels

    • Identify and partner with meal kit delivery services to include turkey options
    • Collaborate with fitness centers to offer turkey meal samples to members
    • Secure partnerships with health-conscious restaurants for turkey-based menu items
    • Engage with workplace cafeterias to include turkey meals in their offerings
    • Explore collaboration opportunities with dietitians and nutritionists
    • Expand distribution to specialty stores focusing on organic and health foods
    • Target corporate offices for bulk orders of convenient meal options
    • Establish relationships with religious communities for halal turkey promotions
    • Leverage partnerships with cooking shows or recipe blogs showcasing turkey dishes
    • Create a referral program encouraging existing customers to share with friends
targeted-marketingproduct-visibilityinfluencerdietitianmarketing-teamdistribution-team
Implement these strategies

Strategies and tactics for growing user base and revenue for Beacons.ai

  • ⛳️ Strategy 1: Leverage social media marketing

    • Create and maintain active profiles on key social media platforms (Instagram, Twitter, TikTok, Facebook)
    • Run targeted social media advertising campaigns to reach content creators and agencies
    • Partner with popular influencers to promote Beacons.ai through sponsored posts
    • Host live Q&A sessions and webinars featuring successful content creators using Beacons.ai
    • Share user testimonials and success stories regularly on social media
    • Create engaging visual content like infographics and short demo videos
    • Utilise hashtags strategically to increase visibility
    • Run social media contests and giveaways to attract new followers
    • Join relevant online groups and communities to share and discuss Beacons.ai
    • Track and analyse social media metrics to refine ongoing strategies

  • ⛳️ Strategy 2: Utilise content marketing

    • Start a blog featuring industry insights, tips, and user success stories
    • Publish case studies highlighting how Beacons.ai benefits content creators and agencies
    • Create in-depth guides and e-books that address key pain points of your target audience
    • Host regular webinars and online events covering relevant topics
    • Produce tutorial videos that showcase Beacons.ai features and how to use them effectively
    • Guest post on well-known industry blogs and publications
    • Develop a newsletter with valuable content and updates to engage current and potential users
    • Promote content through SEO and targeted advertisements
    • Collaborate with industry experts to create co-branded content
    • Monitor content performance and adjust strategy based on engagement metrics

  • ⛳️ Strategy 3: Implement referral and partnership programmes

    • Create a referral programme that rewards users for bringing in new signups
    • Develop an affiliate programme for influencers and agencies
    • Partner with complementary businesses and platforms for co-marketing opportunities
    • Offer special deals and discounts to partners’ audiences
    • Host joint events and webinars with partners to reach a broader audience
    • Collaborate with educational institutions to introduce Beacons.ai to students
    • Sponsor industry events and conferences to increase brand visibility
    • Engage industry influencers as brand ambassadors
    • Create a dedicated partnership management team to nurture relationships
    • Regularly review and optimise referral and partnership programmes based on performance data
marketingpartnershipscontent-creatorinfluencermarketing-teampartnership-management-team
Implement these strategies

Strategies and tactics for increasing brand awareness and trust for Colgate

  • ⛳️ Strategy 1: Leverage social media influencers

    • Identify popular influencers in the oral health niche
    • Create collaboration ideas that align with Colgate's brand values
    • Host Instagram Live sessions with influencers discussing oral health tips
    • Develop shareable content for influencers to post on their platforms
    • Arrange for product samples to be sent to influencers for review
    • Encourage influencers to engage with their audience through Q&A sessions
    • Track engagement metrics from influencer posts
    • Use feedback to refine future influencer collaborations
    • Maintain ongoing relationships with top-performing influencers
    • Evaluate campaign performance based on brand exposure and audience sentiment

  • ⛳️ Strategy 2: Implement community engagement initiatives

    • Partner with local schools for oral health education workshops
    • Organise free dental check-up camps in various communities
    • Sponsor community events and festivals as the official oral care partner
    • Create branded informational brochures to distribute at events
    • Develop educational online content for community websites and forums
    • Encourage user-generated content by prompting attendees to share their experiences
    • Gather testimonials from community leaders endorsing Colgate's impact
    • Utilise local media coverage to amplify community initiatives
    • Evaluate the reach and engagement from community activities
    • Gather feedback for improving future community partnerships

  • ⛳️ Strategy 3: Enhance digital presence with targeted advertising

    • Define target audience segments within the Indian market
    • Design eye-catching, culturally relevant ad creatives
    • Utilise search engine marketing to capture intent-driven traffic
    • Leverage video advertisements on platforms like YouTube and TikTok
    • Invest in programmatic advertising for personalised user experiences
    • Allocate budget for retargeting campaigns to reinforce brand messaging
    • Monitor key performance indicators such as click-through rates and conversions
    • Conduct A/B testing to optimise ad performance
    • Integrate feedback loops to adjust strategies based on data insights
    • Regularly review campaign results to inform future digital strategies
brand-awarenessinfluencer-marketingsocial-media-managercommunity-outreach-coordinatormarketing-teamcommunity-engagement-team
Implement these strategies

How to track your Influencer Marketing strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability