Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Outreach Plan

What is Outreach Plan strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Developing an effective Outreach Plan strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

Feel free to copy these examples into your favorite application, or leverage Tability to maintain accountability.

How to write your own Outreach Plan strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Outreach Plan strategy examples

You will find in the next section many different Outreach Plan tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

Strategies and tactics for developing a strategic plan for Project Ready Community Outreach

  • ⛳️ Strategy 1: Establish clear goals and objectives

    • Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats
    • Engage stakeholders in a visioning workshop to define long-term goals
    • Set short-term and long-term objectives to guide organisational activities
    • Ensure alignment of goals with the overall mission and vision of the organisation
    • Establish measurable indicators for each objective to assess progress
    • Regularly review and adjust objectives based on feedback and outcomes
    • Document all goals and objectives in a strategic planning document
    • Share the goals and objectives with staff and stakeholders for input and buy-in
    • Align resources and capabilities to meet defined objectives
    • Create a timeline for achieving each goal with milestones

  • ⛳️ Strategy 2: Enhance organisational capacity and resources

    • Identify skills gaps and training needs among staff and volunteers
    • Develop a capacity-building plan focused on staff development and resource allocation
    • Seek partnerships with other organisations to leverage resources and expertise
    • Explore funding opportunities and diversify revenue streams
    • Implement technology solutions to improve operational efficiency
    • Optimise use of physical resources such as office space and equipment
    • Establish a volunteer recruitment, training, and retention programme
    • Encourage a culture of continuous improvement and innovation
    • Regularly assess and revise resource allocation to respond to changing needs
    • Communicate progress and achievements to stakeholders to demonstrate value

  • ⛳️ Strategy 3: Strengthen community engagement and outreach

    • Map out community needs and priorities through surveys and consultations
    • Develop targeted outreach programmes based on identified community needs
    • Foster relationships with community leaders and local organisations
    • Use multiple communication channels to reach diverse community groups
    • Develop an effective social media strategy to raise awareness and engage supporters
    • Organise regular community events to build trust and visibility
    • Encourage stakeholder feedback and use it to inform programme development
    • Build a network of community ambassadors to advocate for the organisation
    • Collaborate with media outlets to boost public relations efforts
    • Continuously evaluate community engagement efforts and adapt strategies as needed
strategic-planningcommunity-outreachproject-managercommunity-engagement-specialiststrategy-development-teamoutreach-team
Implement these strategies

Strategies and tactics for conducting a SWOT Analysis for Strategic Planning

  • ⛳️ Strategy 1: Identify strengths of the organisation

    • Assess existing partnerships with employers
    • Evaluate the success rate of job placements for persons with disabilities
    • Gather feedback from clients on support services
    • Review any specialised training or resources offered
    • Highlight the experience and expertise of team members
    • Assess the organisation's reputation and brand recognition
    • Identify awards or recognitions received by the organisation
    • Analyse funding and financial stability
    • Determine the effectiveness of current communication channels
    • Identify unique features that differentiate the organisation from competitors

  • ⛳️ Strategy 2: Recognise weaknesses impacting performance

    • Analyse gaps in service delivery or coverage
    • Identify areas where resources are insufficient
    • Gather feedback on the accessibility of services
    • Review the current technological infrastructure and tools
    • Assess employee turnover rates and job satisfaction
    • Evaluate the training needs of staff on disability awareness
    • Determine any limitations in partnerships with employers
    • Examine current marketing and outreach efforts
    • Assess financial challenges or constraints
    • Identify delays or inefficiencies in processes

  • ⛳️ Strategy 3: Explore opportunities for further growth

    • Research emerging trends in accessibility and disability inclusion
    • Explore opportunities for expanding services geographically
    • Identify potential partnerships with new employers
    • Seek collaborations with disability advocacy groups
    • Explore grants and funding avenues for expansion
    • Investigate additional training programs to offer
    • Identify potential technological advancements to incorporate
    • Plan campaigns to raise awareness among employers
    • Engage in industry networking and conferences
    • Explore potential for online or digital service delivery
swot-analysisstrategic-planningstrategistanalystplanning-teamoutreach-team
Implement these strategies

Strategies and tactics for increasing awareness of the Energy and Sustainability Framework and 7 Big Moves

  • ⛳️ Strategy 1: Launch a local awareness campaign

    • Develop key messages and visual materials about the framework
    • Identify target community groups and stakeholders
    • Create an outreach calendar with specific campaign events
    • Leverage local media outlets for coverage and interviews
    • Set up informational booths at community events
    • Distribute flyers and informational pamphlets in public spaces
    • Utilise social media platforms for broader reach
    • Collaborate with local influencers to spread the word
    • Measure awareness levels pre- and post-campaign
    • Gather feedback to improve future campaigns

  • ⛳️ Strategy 2: Engage through educational workshops

    • Identify and book venues for workshops
    • Prepare engaging workshop content and materials
    • Invite local experts to speak on relevant topics
    • Promote workshops via community bulletins and social media
    • Provide incentives for attendance, such as refreshments or giveaways
    • Offer virtual attendance options for wider reach
    • Follow up with attendees for feedback and next steps
    • Develop a toolkit for participants to spread the message
    • Track attendance and engagement success
    • Share workshop highlights and key takeaways online

  • ⛳️ Strategy 3: Facilitate stakeholder partnerships

    • Identify potential partners who align with the framework's goals
    • Conduct introductory meetings to discuss collaboration opportunities
    • Outline mutual goals and benefits of partnership
    • Draft partnership agreements with clear roles and responsibilities
    • Plan joint initiatives or events to promote the framework
    • Regularly communicate with partners to ensure alignment
    • Leverage partners’ networks to reach new audiences
    • Assess partnership effectiveness bi-annually
    • Celebrate successful partnerships publicly
    • Solicit partner feedback for continued improvement
awarenesscollaborationcampaign-managercommunity-outreach-coordinatormarketing-teamevent-planning-team
Implement these strategies

Strategies and tactics for developing a strategic plan for Bilimoia community

  • ⛳️ Strategy 1: Conduct a comprehensive needs assessment

    • Identify key stakeholders within the Bilimoia community and organise focus groups
    • Evaluate community infrastructure needs, including transport, health, and education
    • Assess current socio-economic conditions to identify gaps and opportunities
    • Gather input from community members through surveys and forums
    • Analyse existing resources and fund allocation in areas affected by mining activities
    • Review the MOA and current utilisation of royalty payments and funds
    • Compile data on community needs and resources for strategic planning
    • Engage external experts to validate findings and recommendations
    • Create a comprehensive needs assessment report for stakeholders
    • Present findings to the community and obtain feedback

  • ⛳️ Strategy 2: Design an integrated development framework

    • Define the vision and mission for the community's future development
    • Outline strategic objectives aligned with the 7 fundamental pillars of development
    • Identify measurable key performance indicators (KPIs) for each development pillar
    • Develop specific initiatives for each pillar with assigned resources and timelines
    • Incorporate sustainable practices into all development plans
    • Align development plans with national urbanisation programmes
    • Create a collaborative governance structure involving local leaders and stakeholders
    • Leverage expert partnerships to support plan execution
    • Ensure community engagement through participatory planning processes
    • Draft a comprehensive integrated development framework document

  • ⛳️ Strategy 3: Implement and track progress

    • Develop a detailed implementation roadmap with timelines and responsibilities
    • Secure necessary funding from identified sources, including royalty payments and funds
    • Establish regular monitoring and evaluation processes for initiatives
    • Deploy project management tools to track progress and manage resources
    • Communicate progress transparently to all stakeholders and the community
    • Adjust strategies and initiatives based on feedback and evaluation results
    • Regularly report outcomes against established KPIs
    • Foster community engagement and ownership through local workshops and forums
    • Scale successful projects and initiatives for broader impact
    • Plan for a final review and adaptation of the strategic framework at the end of the 3-year period
urbanisationcommunity-developmentproject-managercommunity-liaisonstrategic-planning-teamcommunity-outreach-team
Implement these strategies
    objectivesstrategiesproject-managerstrategistmarketing-teamcustomer-service-team
    Implement these strategies

    Strategies and tactics for creating Meaningful Interactions and Promotional Opportunities

    • ⛳️ Strategy 1: Host Collaborative Events

      • Identify key partners and stakeholders for collaborative events
      • Develop a calendar of events throughout the year
      • Create experiential and interactive activities for events
      • Integrate informative sessions about mission goals within events
      • Distribute promotional materials at all events
      • Highlight collaboration stories from events in newsletters
      • Gather attendee feedback to improve future events
      • Leverage social media to promote and recap events
      • Utilise events to recognise and appreciate donors
      • Feature event highlights in donor communications

    • ⛳️ Strategy 2: Leverage Digital Platforms

      • Create digital campaigns that highlight collaboration successes
      • Develop informational webinars for families and donors
      • Utilise social media for live Q&A sessions about your mission
      • Share testimonials from stakeholders on your website
      • Regularly update your blog with collaboration highlights
      • Create an online resource hub for donors and families
      • Host virtual open houses to introduce staff and mission
      • Implement an email series about mission impact stories
      • Create visually engaging infographics for social media
      • Launch a podcast series featuring key stakeholders

    • ⛳️ Strategy 3: Strengthen Community Partnerships

      • Identify organisations with aligned missions
      • Schedule regular partnership meetings to discuss joint initiatives
      • Develop joint marketing materials to highlight partnerships
      • Collaborate on community service projects
      • Create co-branded merchandise with partners
      • Host joint fundraising events to engage wider audiences
      • Share partnership stories on website and social media
      • Collect and act on feedback from partners
      • Develop case studies of successful partnerships
      • Incorporate partner testimonials into promotional materials
    collaborationengagementevent-plannerdigital-marketercommunity-outreachdigital-content
    Implement these strategies

    Strategies and tactics for building community resilience against environmental hazards

    • ⛳️ Strategy 1: Educate and empower the community

      • Organise workshops on identifying environmental hazards specific to the community
      • Create informational pamphlets and online resources on disaster preparedness
      • Develop a local volunteer programme for emergency response training
      • Schedule regular community drills simulating various hazard scenarios
      • Partner with local schools to include environmental hazard education in the curriculum
      • Set up a community communication system for alerting about potential hazards
      • Host seminars with experts discussing climate change and its local impacts
      • Create community competitions to design effective resilience strategies
      • Form a community committee to continuously assess and update resilience plans
      • Launch awareness campaigns on social media platforms about environmental risks

    • ⛳️ Strategy 2: Strengthen local infrastructure

      • Conduct a thorough assessment of existing infrastructure vulnerabilities
      • Implement green infrastructure solutions such as rain gardens and permeable pavements
      • Retrofit buildings to withstand hazards like floods or earthquakes
      • Enhance drainage systems to mitigate flood risks
      • Secure funding to build additional shelters and emergency supply centres
      • Ensure critical facilities have backup power and communication systems
      • Install community-wide flood barriers and levees where necessary
      • Launch tree-planting initiatives to help manage stormwater runoff
      • Work with city planners to integrate resilience into zoning laws
      • Develop a system to monitor and maintain critical infrastructure elements regularly

    • ⛳️ Strategy 3: Foster partnerships and networks

      • Partner with local businesses to sponsor resilience-building activities
      • Collaborate with neighbouring communities to share resources during emergencies
      • Build relationships with governmental and non-governmental organisations for support
      • Organise joint trainings with emergency services to enhance coordination
      • Connect with researchers for access to the latest climate data and predictions
      • Set up a resource-sharing network to maximise available supplies during disasters
      • Engage with local healthcare providers for enhanced medical response plans
      • Establish communication channels with media outlets for effective information dissemination
      • Create a digital platform for residents to offer skills and resources
      • Facilitate regular forums and meetings with all stakeholders to refine strategies
    resiliencepreparednesscommunity-organizerinfrastructure-planneremergency-response-teameducational-outreach-team
    Implement these strategies

    Strategies and tactics for improving client outreach and acquisition

    • ⛳️ Strategy 1: Develop a targeted outreach plan

      • Identify the ideal customer profile based on industry, size, and needs
      • Compile a list of potential clients that fit the customer profile
      • Research the challenges and needs specific to each potential client
      • Create a personalised outreach message that addresses these needs
      • Choose preferred communication channels (email, LinkedIn, phone calls)
      • Schedule a timeline for initial outreach and follow-up communications
      • Utilise a CRM system to track interactions with potential clients
      • Set up alerts and reminders for follow-ups
      • Analyse response rates and refine messaging as required
      • Evaluate effectiveness and adjust the targeting criteria

    • ⛳️ Strategy 2: Leverage content marketing

      • Create blog posts that solve common problems faced by your target clients
      • Develop informative whitepapers or eBooks tailored to the industry
      • Host webinars on relevant topics that attract your target audience
      • Encourage engagement through interactive content such as quizzes or surveys
      • Promote content via social media channels where your audience is active
      • Distribute a monthly newsletter highlighting valuable insights and latest offers
      • Use SEO strategies to improve content reach
      • Collaborate with industry influencers to expand reach
      • Measure content effectiveness through engagement metrics
      • Iterate the content strategy based on analytics

    • ⛳️ Strategy 3: Build strong networks and partnerships

      • Identify industry events and conferences for networking opportunities
      • Join online professional groups and forums related to your audience
      • Engage with potential clients by sharing insights and comments in forums
      • Partner with complementary businesses for co-marketing efforts
      • Establish referral programmes to incentivise current clients to refer new clients
      • Schedule regular check-ins with industry contacts
      • Participate in community events to increase brand visibility
      • Invite existing clients for feedback sessions to improve offerings
      • Recognise and celebrate key milestones with partners
      • Track and reward the success of partnerships
    outreach-plancontent-marketingmarketing-managerbusiness-development-managersales-teammarketing-team
    Implement these strategies

    Strategies and tactics for creating a District Strategic Plan for Veteran Services

    • ⛳️ Strategy 1: Foster partnerships with veteran organisations

      • Identify key veteran organisations within the district
      • Set up introductory meetings with organisation leaders
      • Discuss mutual goals and objectives with partners
      • Develop a memorandum of understanding to formalise partnerships
      • Create a joint committee to facilitate continuous collaboration
      • Organise quarterly networking events for all partners
      • Share resources and expertise among partnered organisations
      • Regularly update partners on district initiatives and policies
      • Evaluate partnership effectiveness annually
      • Adjust partnership strategies based on evaluation outcomes

    • ⛳️ Strategy 2: Expand outreach to veterans

      • Conduct a needs assessment survey among local veterans
      • Utilise social media to inform veterans about available services
      • Develop a comprehensive outreach plan targeting underserved veterans
      • Host workshops and seminars on topics relevant to veterans
      • Coordinate with local media to highlight veteran services
      • Engage with local businesses to support veteran hiring initiatives
      • Organise community events that promote veteran integration
      • Create informational brochures to be distributed at key locations
      • Establish a referral network among veteran service providers
      • Monitor outreach success through feedback and participation rates

    • ⛳️ Strategy 3: Implement a robust feedback system

      • Develop a user-friendly online feedback form for veterans
      • Hold focus groups to gather qualitative feedback
      • Establish a veterans advisory board to provide ongoing input
      • Analyse feedback data to identify service improvement areas
      • Publicise changes and improvements made as a result of feedback
      • Train staff on how to effectively gather and utilise feedback
      • Implement a suggestion box system at all veteran service locations
      • Schedule regular town hall meetings specifically for veterans
      • Review and update feedback processes annually
      • Create a feedback-driven rewards programme to incentivise participation
    collaborationoutreachveteran-services-coordinatoroutreach-specialistpartnership-development-teamfeedback-and-improvement-team
    Implement these strategies

    How to track your Outreach Plan strategies and tactics

    Having a plan is one thing, sticking to it is another.

    Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

    A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

    More strategies recently published

    We have more templates to help you draft your team goals and OKRs.

    Planning resources

    OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

    Table of contents
    Copyright © 2024 Tability