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10 strategies and tactics for Public Relations

What is Public Relations strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Public Relations strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Public Relations strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Public Relations strategy examples

We've added many examples of Public Relations tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for achieving a positive evaluation of community investment

  • ⛳️ Strategy 1: Engage with the community

    • Organise regular community forums to discuss ongoing projects
    • Conduct surveys to understand community needs and feedback
    • Create partnerships with local organisations and leaders
    • Establish a community advisory board
    • Develop a communication channel for continuous community engagement
    • Implement a feedback mechanism for community suggestions and complaints
    • Host events to showcase the progress and benefits of investments
    • Provide regular updates on investment impacts and successes
    • Celebrate local success stories and achievements
    • Ensure transparency in decision-making processes

  • ⛳️ Strategy 2: Enhance project visibility

    • Develop a comprehensive marketing plan highlighting community benefits
    • Use social media to share updates and success stories
    • Create a dedicated section on your website for community investment news
    • Produce video content illustrating the positive impacts of projects
    • Publish newsletters with success metrics and testimonies
    • Collaborate with local media for coverage of key investment milestones
    • Install informational signage at project sites
    • Host public tours of project facilities and sites
    • Engage influencers to share about community projects
    • Participate in local events to increase project awareness

  • ⛳️ Strategy 3: Measure and showcase impact

    • Define clear metrics to assess the impact of investments
    • Conduct baseline studies to measure initial community conditions
    • Perform quarterly evaluations to track changes and progress
    • Compile data into comprehensive reports for stakeholders
    • Share impact assessments and success stories with the public
    • Use infographics and visual data to communicate results
    • Solicit testimonials from beneficiaries and community leaders
    • Benchmark success against similar projects in other regions
    • Create case studies to illustrate investment success
    • Recognise and reward community members contributing to success
community-engagementproject-visibilitycommunity-relations-managermarketing-coordinatorpublic-relationscommunity-outreach
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Strategies and tactics for building relationships with the community

  • ⛳️ Strategy 1: Organise community events

    • Host regular meet-and-greet sessions with players at community centres
    • Arrange basketball clinics for local schools hosted by team players
    • Facilitate a community family day with fun activities and games
    • Create an annual charity basketball tournament involving local teams
    • Invite local community leaders to team practices and events
    • Collaborate with local organisations to host themed community nights at games
    • Organise autograph signing sessions and photo opportunities with players
    • Initiate a community open house at the team’s training facility
    • Plan cultural exchange events to celebrate local history and diversity
    • Host a community appreciation night, offering discounted tickets to residents

  • ⛳️ Strategy 2: Implement community outreach programs

    • Set up mentorship programs for youth with players and coaches
    • Launch a basketball scholarship fund for aspiring athletes
    • Partner with schools for educational visits by team members
    • Create a volunteer group consisting of players for local projects
    • Implement a recycling or environmental awareness initiative
    • Host regular health and wellness workshops with team nutritionists
    • Coordinate with hospitals for player visits to children’s wards
    • Provide support for community sports leagues with team resources
    • Establish a community feedback channel to improve engagement
    • Develop a youth ambassador program to inspire involvement in sports

  • ⛳️ Strategy 3: Enhance digital and social media engagement

    • Develop a dedicated section on the team’s website for community news
    • Initiate community-focused social media campaigns highlighting local stories
    • Create behind-the-scenes content showcasing players in community activities
    • Engage with local influencers to share team initiatives
    • Utilise user-generated content by encouraging fans to share their experiences
    • Host online contests and giveaways with community-centric themes
    • Conduct live Q&A sessions with players focusing on interacting with fans
    • Share monthly newsletters updating on team and community engagements
    • Implement polls and surveys to gather community feedback on social media
    • Collaborate with local media to broadcast community-focused team segments
community-engagementsports-teamcommunity-managerevent-coordinatormarketing-teampublic-relations-team
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Strategies and tactics for improving community communication

  • ⛳️ Strategy 1: Utilise social media platforms

    • Develop a content calendar to ensure regular posting
    • Create engaging stories and posts to highlight community successes
    • Engage with local influencers to amplify the reach of posts
    • Utilise Facebook groups for community-focused discussions
    • Host live Q&A sessions with community leaders
    • Share testimonials from people involved in successful projects
    • Encourage community members to share content
    • Regularly update profile information to reflect current initiatives
    • Use paid promotions to reach a wider audience
    • Analyse engagement metrics weekly to adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage local media and publications

    • Build relationships with journalists from local newspapers
    • Draft press releases for significant community achievements
    • Submit regular columns or articles about community projects
    • Reach out to local radio stations for interviews or announcements
    • Collaborate with schools for publication in their newsletters
    • Develop a quarterly community bulletin distributed in physical copies
    • Organise open days and invite local media for coverage
    • Engage with community magazines for feature stories
    • Utilise local event boards for promoting upcoming opportunities
    • Create media kits for easy access to partnership information

  • ⛳️ Strategy 3: Host engaging community events

    • Organise quarterly meet-and-greet events in local venues
    • Develop workshops about effective communication strategies
    • Host an annual community showcase of past accomplishments
    • Create informational booths at local fairs and markets
    • Utilise community centres for project presentations
    • Conduct focus groups to gather feedback and suggestions
    • Partner with businesses to sponsor community-wide events
    • Use interactive activities to engage attendees
    • Set up suggestion boxes for public input at events
    • Document and share event highlights on all channels
social-mediacommunity-engagementcommunity-managerpublic-relations-specialistcommunications-teamevent-planning-team
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Strategies and tactics for increasing share of voice

  • ⛳️ Strategy 1: Enhance content marketing

    • Develop a content calendar with weekly blog posts
    • Create high-quality, SEO-optimised articles
    • Include multimedia elements such as videos and infographics
    • Promote content through social media channels
    • Collaborate with industry influencers for guest posts
    • Regularly update older content to keep it relevant
    • Use paid promotions to boost content reach
    • Encourage user-generated content and testimonials
    • Analyse competitors' content strategies
    • Monitor content performance and adjust strategies accordingly

  • ⛳️ Strategy 2: Leverage social media marketing

    • Identify key social media platforms for your industry
    • Engage regularly with followers and respond to comments
    • Create a mix of promotional and value-added posts
    • Use targeted ads to reach specific audience segments
    • Run social media contests and giveaways
    • Collaborate with influencers for sponsored posts
    • Use analytics to track engagement and adjust strategies
    • Share customer success stories and case studies
    • Participate in relevant social media groups and forums
    • Schedule regular live sessions to engage directly with your audience

  • ⛳️ Strategy 3: Boost public relations efforts

    • Develop a list of key media contacts in your industry
    • Write and distribute press releases for company news
    • Pitch story ideas to industry-specific publications
    • Arrange interviews with company spokespeople
    • Participate in industry events and conferences
    • Submit opinion pieces and articles to relevant media outlets
    • Use PR tools to monitor media coverage and sentiment
    • Create a media kit with essential company information
    • Develop relationships with journalists and bloggers
    • Track and measure the impact of PR activities
content-marketingsocial-mediacontent-creatorpublic-relations-specialistmarketing-teampr-team
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Strategies and tactics for establishing the WCO as the centre of statistics on Customs activities

  • ⛳️ Strategy 1: Enhance data collection capabilities

    • Develop a standardized data collection framework for customs statistics
    • Collaborate with member countries to ensure consistent data submission
    • Invest in advanced data analytics tools and technologies
    • Organise training programs for customs officers in data collection and reporting
    • Create a data submission portal for easy and secure data uploads
    • Establish data validation and verification protocols
    • Conduct regular audits to ensure data accuracy and reliability
    • Develop partnerships with international data organisations
    • Expand data collection to cover all aspects of customs activities
    • Implement a feedback system to continually improve data collection processes

  • ⛳️ Strategy 2: Promote the WCO's statistical capabilities

    • Launch a global awareness campaign showcasing WCO's statistical strengths
    • Publish annual reports on customs statistics
    • Host international conferences and workshops on customs statistics
    • Create infographics and visual reports for ease of understanding
    • Collaborate with international media to highlight WCO's statistical insights
    • Develop a dedicated section on the WCO website for statistical data
    • Engage with social media channels to share key statistics
    • Produce case studies that demonstrate the value of WCO's statistical data
    • Implement a key message framework to ensure consistent communication
    • Foster relationships with academic and research institutions for collaborative projects

  • ⛳️ Strategy 3: Enhance collaboration with member countries

    • Organise regular meetings with member countries to discuss statistical needs
    • Establish a network of statistical correspondents within member countries
    • Provide technical assistance and resources to countries with limited statistical capabilities
    • Facilitate the exchange of best practices among member countries
    • Create an online forum for member countries to share information and experiences
    • Develop bilateral agreements for data sharing
    • Offer incentives for countries that provide high-quality, timely data
    • Conduct surveys to understand the challenges faced by member countries
    • Create customised training programs for different regions
    • Recognise and reward member countries' contributions to the WCO's statistical initiatives
data-collectioninternational-collaborationdata-analystcustoms-officerdata-analytics-teampublic-relations-team
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Strategies and tactics for developing a political communications strategy for Guyana's agriculture sector

  • ⛳️ Strategy 1: Engage stakeholders in meaningful dialogue

    • Identify and list all key stakeholders in the agriculture sector including farmers, policymakers, and industry leaders
    • Organise monthly roundtable discussions with stakeholders to discuss key issues and opportunities
    • Develop a feedback mechanism to ensure stakeholder voices are heard and valued
    • Create a stakeholder mailing list for regular updates and communication
    • Establish partnerships with local universities for collaborative research and dialogue
    • Conduct surveys to gather opinions and perspectives from the agriculture community
    • Host an annual agriculture summit to discuss strategic priorities and build consensus
    • Provide transparent reporting on discussions and outcomes of stakeholder meetings
    • Incorporate feedback from stakeholders into policy recommendations
    • Use social media to engage with a broader audience and disseminate information gathered from dialogues

  • ⛳️ Strategy 2: Promote awareness and appreciation of the agriculture sector

    • Develop a public awareness campaign highlighting the importance of the agriculture sector
    • Create informative visual content for social media that showcases success stories in the sector
    • Leverage traditional media to broadcast documentaries and interviews with local farmers
    • Organise community events such as farm visits and fairs to promote direct engagement
    • Launch a monthly newsletter featuring agriculture news, updates, and innovations
    • Collaborate with schools to include agriculture topics in educational curricula
    • Create a series of workshops to educate the public about local farming methods and benefits
    • Use radio spots to reach rural areas and communicate key messages
    • Recognize and celebrate significant contributions made by individuals in the agriculture sector
    • Utilize influencers and key figures in agriculture to amplify campaign messages

  • ⛳️ Strategy 3: Influence policy development in favour of the agriculture sector

    • Research successful agriculture policies from similar regions and compile best practices
    • Draft policy recommendations based on extensive data analysis and stakeholder input
    • Develop relationships with political leaders and lawmakers for advocacy purposes
    • Create briefing documents and policy briefs for targeted lawmakers
    • Engage in regular lobbying activities to advocate the needs and priorities of the sector
    • Organize press conferences to gain media coverage for proposed agriculture policies
    • Provide training sessions for policymakers on the significance of the agriculture sector
    • Monitor legislative activities that impact agriculture and adjust strategies accordingly
    • Form a coalition of like-minded organisations to support policy proposals
    • Utilize case studies to illustrate the potential positive impacts of favourable policies
agriculture-promotionpolicy-influencestakeholder-engagement-managercommunications-specialistpolicy-development-teampublic-relations-team
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Strategies and tactics for achieving Strategic Objectives for the Ghana Girl Guides Association (2025–2030)

  • ⛳️ Strategy 1: Enhance governance structures and operational efficiency

    • Conduct a comprehensive review of current governance structures
    • Develop a leadership training program for association leaders
    • Implement regular performance evaluation systems
    • Establish clear communication channels across all levels
    • Create a digital platform for seamless information sharing
    • Standardise operational procedures for efficiency
    • Facilitate quarterly stakeholder meetings for feedback
    • Develop a succession planning framework
    • Enhance transparency with annual reports to stakeholders
    • Utilise technology to streamline administrative tasks

  • ⛳️ Strategy 2: Increase membership through targeted recruitment and engagement

    • Develop and execute recruitment campaigns targeting schools and universities
    • Leverage social media to engage potential members
    • Establish partnerships with educational institutions
    • Organise open days and informational sessions
    • Create an online membership registration system
    • Implement a mentorship program to support new members
    • Utilise newsletters for regular updates and engagement
    • Establish local chapters for community-based activities
    • Host annual networking events for members and volunteers
    • Launch a member referral programme with incentives

  • ⛳️ Strategy 3: Design and implement impactful programs for empowerment

    • Conduct a needs assessment to align programs with national goals
    • Develop a curriculum focused on leadership, entrepreneurship, and advocacy
    • Partner with STEM organisations for girl-centred science workshops
    • Create an annual girls’ summit for knowledge sharing
    • Pilot a social enterprise project led by young women
    • Develop an advocacy toolkit for girls to influence change
    • Conduct workshops on public speaking and negotiation skills
    • Integrate digital literacy and coding into programs
    • Collaborate with global gender equality initiatives
    • Evaluate program outcomes and refine based on feedback

  • ⛳️ Strategy 4: Diversify funding sources to enhance financial sustainability

    • Identify potential corporate sponsors to support programs
    • Develop a grant application strategy targeting local and international funds
    • Create a fundraising calendar for annual events
    • Launch a crowdfunding campaign for specific projects
    • Establish an advisory board for financial oversight
    • Develop income-generating projects with community impact
    • Facilitate workshops for staff on grant writing and fundraising
    • Form a dedicated resource mobilisation team
    • Create partnership agreements with local businesses
    • Regularly report on financial goals and achievements to stakeholders

  • ⛳️ Strategy 5: Increase advocacy and visibility for gender equality

    • Develop an advocacy campaign focused on girls’ rights
    • Collaborate with gender equality NGOs for joint initiatives
    • Host yearly events highlighting successful women leaders
    • Engage media outlets for increased visibility
    • Develop informational materials on gender equality issues
    • Enhance the association's website for better outreach
    • Organise community outreach programs in rural areas
    • Create a speakers bureau for public engagements
    • Utilise social media for advocacy and awareness campaigns
    • Participate in national and international forums on gender equality
governanceengagementleadership-trainermembership-coordinatorresource-mobilizationadvocacy-and-public-relations
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Strategies and tactics for building reputation for sustainability

  • ⛳️ Strategy 1: Implement and promote sustainable practices

    • Conduct a sustainability audit to identify areas for improvement
    • Implement an internal recycling and waste reduction programme
    • Switch to renewable energy sources for all company operations
    • Use sustainable materials for product packaging
    • Create a green supply chain by partnering with eco-friendly suppliers
    • Reduce carbon footprint by optimizing logistics and transportation
    • Encourage employees to adopt sustainable practices at work and home
    • Implement a water conservation programme in all facilities
    • Develop a sustainability policy and share it with all stakeholders
    • Monitor and report on sustainability metrics regularly

  • ⛳️ Strategy 2: Engage in sustainability-focused community and industry activities

    • Participate in local environmental clean-up events
    • Collaborate with environmental NGOs and participate in joint initiatives
    • Join industry sustainability associations and attend relevant events
    • Sponsor or host sustainability workshops and webinars
    • Create an internship or volunteer programme focused on sustainability
    • Organise sustainability challenges or competitions for the community
    • Engage with local schools or universities to promote environmental education
    • Provide grants or funding for community sustainability projects
    • Publish case studies or success stories on the company’s sustainability impact
    • Foster an internal culture of sustainability through employee engagement activities

  • ⛳️ Strategy 3: Communicate sustainability efforts effectively

    • Develop a dedicated sustainability section on the company website
    • Regularly share updates and achievements related to sustainability on social media
    • Create a yearly sustainability report and distribute it to stakeholders
    • Share behind-the-scenes stories of sustainability initiatives through videos or blogs
    • Collaborate with influencers or thought leaders in the sustainability space
    • Highlight sustainability certifications and achievements in marketing materials
    • Engage customers in sustainability efforts through surveys and feedback
    • Promote sustainable products or services with dedicated marketing campaigns
    • Use clear and transparent communication regarding the environmental impact of products
    • Build a media relations strategy to get coverage on sustainability initiatives
sustainabilityreputationsustainability-managermarketing-managerenvironmental-compliance-teampublic-relations-team
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Strategies and tactics for designing an event sponsorship strategy

  • ⛳️ Strategy 1: Define sponsorship goals

    • Identify the primary objectives of event sponsorship such as brand awareness, networking, or product demonstration
    • Align sponsorship goals with overall company objectives and marketing strategy for consistency
    • Engage key stakeholders to gather their input and ensure their support
    • Establish metrics to measure the success of each sponsorship activity
    • Decide on specific markets or audiences to target through event sponsorship
    • Determine the budget allocated for sponsorship activities in FY 25
    • Review and analyse past sponsorships to identify patterns of success or failure
    • Prioritise goals to understand which are critical and which are secondary
    • Identify any constraints or challenges that may arise with sponsorships
    • Prepare a presentation summarising sponsorship goals to seek executive approval

  • ⛳️ Strategy 2: Research potential events

    • Compile a list of potential events suitable for DENSO’s sponsorship
    • Evaluate events based on their relevance to DENSO's goals and target audience
    • Analyse the reach and demographics of attendees for each event
    • Investigate the reputation and history of each event to ensure alignment with DENSO brand values
    • Seek input from industry peers and experts on prominent events in the automotive sector
    • Assess competitor sponsorship activities to identify market trends
    • Determine the timing of each event to align with product launches or marketing campaigns
    • Consider the geographical location of events and its importance to target markets
    • Reach out to event organisers to gather further details and sponsorship packages
    • Create a shortlist of the most promising events for further evaluation

  • ⛳️ Strategy 3: Evaluate and select events

    • Establish criteria for evaluating events including cost-effectiveness, audience fit, and opportunity for brand exposure
    • Compare shortlisted events using a scoring system based on established criteria
    • Analyse the potential return on investment for each event sponsorship opportunity
    • Consider the level of exclusivity or prominence DENSO would receive at each event
    • Involve cross-functional teams to evaluate the potential impact on sales, marketing, and public relations
    • Negotiate with event organisers to secure advantageous terms and benefits
    • Prepare a cost-benefit analysis to present to decision-makers
    • Plan for contingency and flexibility in case event plans change
    • Document reasons for selecting and rejecting events to support future decision-making
    • Finalize and secure agreements for the selected events and kickoff planning
sponsorship-strategyevent-selectionmarketing-strategistevent-coordinatormarketing-teampublic-relations-team
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Strategies and tactics for increasing personal brand awareness

  • ⛳️ Strategy 1: Leverage social media platforms

    • Create and optimise profiles on LinkedIn, Twitter, and Instagram
    • Post regularly with engaging content related to your expertise
    • Interact with followers by responding to comments and messages
    • Join and participate in relevant industry groups
    • Share user-generated content and tag original creators
    • Use relevant hashtags to reach a larger audience
    • Collaborate with influencers or other brands in your niche
    • Conduct polls or Q&A sessions to increase engagement
    • Post behind-the-scenes or personal stories to connect with your audience
    • Analyze social media metrics and adjust strategies accordingly

  • ⛳️ Strategy 2: Create valuable content

    • Start a blog to share insights and knowledge
    • Publish articles on LinkedIn and other relevant platforms
    • Create informative and visually appealing infographics
    • Launch a podcast to discuss industry trends and interview experts
    • Produce video content for YouTube or social media
    • Publish a whitepaper or eBook on a topic of expertise
    • Offer free downloadable resources like templates or checklists
    • Host webinars or online workshops
    • Contribute guest posts to reputable industry blogs
    • Regularly update and repurpose existing content

  • ⛳️ Strategy 3: Network and collaborate

    • Attend industry conferences and events
    • Join professional associations and organisations
    • Reach out to industry leaders for collaborations or interviews
    • Participate in industry forums and discussion boards
    • Offer to speak at industry events or webinars
    • Host or attend local meetups in your niche
    • Collaborate on projects with other professionals in your field
    • Offer mentorship or coaching to up-and-coming professionals
    • Create a mastermind group for mutual growth
    • Consistently follow up and maintain relationships with key contacts
social-mediacontent-creationinfluencercontent-creatormarketingpublic-relations
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How to track your Public Relations strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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