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10 strategies and tactics for Event Management

What is Event Management strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Event Management strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Event Management strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Event Management strategy examples

You will find in the next section many different Event Management tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for reframing Brand Promise with Depth and Precision

  • ⛳️ Strategy 1: Deconstruct and Redefine the Core Terms

    • Analyse 'passion' as expertise, craftsmanship, and dedication
    • Emphasise 'visionary thinking' within the concept of passion
    • Highlight artistic rigour and pursuit of excellence related to passion
    • Interpret 'care' as stewardship and meticulousness
    • Frame care as partnership and anticipation to convey reliability
    • Stress responsibility and trustworthiness inherent in care
    • Consider holistic management for client and stakeholder success
    • Connect passion with professional mastery and intentional creation
    • Link care to holistic execution and anxiety reduction
    • Ensure new definitions resonate both internally and externally

  • ⛳️ Strategy 2: Generate Refined Taglines

    • Craft taglines that capture expertise, precision, and reliability
    • Develop 'Where Vision Meets Precision' as a new brand promise
    • Propose 'Crafted with Expertise. Delivered with Precision' as a tagline
    • Suggest 'Designed with Intent. Executed with Stewardship' as another option
    • Ensure taglines convey sophistication and emotional intelligence
    • Align taglines with deep professional values for team empowerment
    • Test taglines internally with team to gauge resonance
    • Utilise feedback to refine taglines for external usage
    • Ensure taglines address client needs and reduce anxieties
    • Position taglines as a reflection of company’s core identity

  • ⛳️ Strategy 3: Develop Strategic Pillars

    • Establish 'Architects of Experience' focusing on innovative design
    • Create 'Guardians of the Journey' focusing on flawless logistics and transparent communication
    • Formulate 'Partners in Impact' aligning events with client business goals
    • Ensure each pillar optimally contributes to brand’s promise
    • Integrate visionary thinking and artistic rigour in 'Architects of Experience'
    • Emphasise risk mitigation and partner ecosystem management in 'Guardians of the Journey'
    • Highlight ROI measurement and building long-term relationships in 'Partners in Impact'
    • Document detailed execution plans for each strategic pillar
    • Align team roles with strategic pillars to maximise empowerment
    • Communicate strategic pillars clearly to clients to assure them
precisionreliabilitybrand-strategistproject-managermarketing-teamoperations-team
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Strategies and tactics for implementing real estate marketing

  • ⛳️ Strategy 1: Leverage digital marketing

    • Develop and optimise a user-friendly website showcasing properties
    • Utilise SEO techniques to improve website ranking on search engines
    • Run targeted Google Ads campaigns with specific geographical targeting
    • Create and manage social media profiles on platforms like Instagram, Facebook, and LinkedIn
    • Post regularly on social media with high-quality images and property virtual tours
    • Engage with potential customers through responding to comments and messages
    • Start a real estate blog to provide value and increase audience engagement
    • Use email marketing to send newsletters and property updates to subscribers
    • Leverage online reviews and testimonials to build trust and credibility
    • Utilise retargeting ads to re-engage website visitors who did not convert

  • ⛳️ Strategy 2: Host and attend networking events

    • Organise open house events for key property listings
    • Host virtual tours and webinars for a wider audience reach
    • Network with local real estate agents and agencies for referrals
    • Attend property expos and trade shows to increase brand visibility
    • Create partnerships with local businesses for co-hosted events
    • Build relationships with local community leaders and influencers
    • Distribute flyers and business cards at relevant events
    • Use event-specific hashtags on social media for broader reach
    • Follow up with attendees post-event via email or social media
    • Gather feedback from attendees to improve future events

  • ⛳️ Strategy 3: Create compelling property content

    • Hire a professional photographer to capture high-quality property images
    • Develop virtual tours and video content for listings
    • Write detailed and engaging property descriptions
    • Include 3D floor plans on property listing pages
    • Share testimonials and case studies of satisfied customers
    • Utilise drone photography for aerial views of larger properties
    • Create content around home styling and staging tips
    • Highlight nearby amenities and points of interest in listings
    • Update content regularly to ensure accuracy and relevance
    • Compile market research and trends into informative content
digital-marketingreal-estatemarketing-strategistreal-estate-agentcontent-creationevent-management
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Strategies and tactics for winning a dream car giveaway raffle

  • ⛳️ Strategy 1: Maximise entry opportunities

    • Purchase additional raffle tickets if allowed
    • Enter any associated contests or promotions for extra entries
    • Attend any promotional events where bonus entries are offered
    • Refer friends to the raffle if it results in additional entries
    • Engage with the organiser's social media for potential extra entries
    • Check if there are multiple entry options and utilise them all
    • Attend live streams or broadcasts related to the raffle that might offer extras
    • Register for any newsletters or alerts that offer bonus entries
    • Participate in surveys or feedback forms if they provide additional entries
    • Utilise any loyalty programs or memberships for increased entries

  • ⛳️ Strategy 2: Enhance your luck perception

    • Adopt a positive mindset about your chances of winning
    • Visualise yourself winning regularly to boost confidence
    • Research and apply personal luck-enhancing rituals
    • Wear a piece of clothing or jewellery that you consider lucky
    • Choose a lucky charm to keep with you as your ticket number reminder
    • Discuss your participation with positive-minded friends
    • Create a vision board with images of the dream car
    • Practice gratitude daily, irrespective of the outcome
    • Engage in meditation or relaxation techniques to maintain calmness
    • Participate in raffles or lotteries regularly to enhance belief in winning

  • ⛳️ Strategy 3: Increase engagement with the organisers

    • Follow all social media accounts of the giveaway organisers
    • Engage with the organisers' posts to build rapport
    • Comment on or share their content related to the giveaway
    • Participate in any online polls or discussions they host
    • Send enquiring messages about the giveaway for clarity and presence
    • Attend any live Q&A sessions they hold about the raffle
    • Express appreciation for the organisers' initiatives publicly
    • Write thoughtful reviews or testimonials for their events
    • Volunteer for or participate in any events they organise
    • Subscribe to organiser-specific content for updates and insights
rafflestrategyparticipantenthusiastmarketingevent-management
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Strategies and tactics for achieving Strategic Objectives for Off-Brief

  • ⛳️ Strategy 1: Boost brand awareness via digital channels

    • Launch a monthly themed digital campaign highlighting unique aspects of Off-Brief
    • Collaborate with local influencers to amplify reach and impressions
    • Organise virtual tours and live Q&A sessions to engage with online audiences
    • Use targeted social media ads to reach a broader and relevant audience
    • Create visually appealing content that showcases the aesthetic and creative vibe
    • Develop and promote a branded hashtag to increase mentions
    • Host online contests to encourage user-generated content and story views
    • Publish behind-the-scenes stories to humanise the brand and increase reach
    • Regularly update the website and social profiles with fresh, creative content
    • Encourage satisfied customers to leave reviews online for greater visibility

  • ⛳️ Strategy 2: Foster community building with engaging events and programs

    • Host weekly workshops or classes catered to different creative interests
    • Organise regular networking events to connect creatives with each other
    • Initiate a membership program offering exclusive deals to frequent visitors
    • Offer loyalty rewards for engagement and repeat interactions
    • Create a comfortable and flexible space that encourages interaction among visitors
    • Schedule bi-monthly feedback sessions with the community to better cater to their needs
    • Launch a blog featuring stories and projects from regulars to foster personal connections
    • Encourage collaboration amongst community members through joint projects
    • Provide spaces for pop-up creative markets to support local artists and creators
    • Develop an online community platform for continuous engagement and dialogue

  • ⛳️ Strategy 3: Elevate cultural positioning to attract tastemakers and partners

    • Curate art exhibits from prominent and emerging local artists
    • Host talks and panel discussions with thought leaders and creatives
    • Create an annual calendar of signature events and cultural festivals
    • Engage with the media to feature Off-Brief in culture-focused publications
    • Partner with cultural initiatives and projects that align with Off-Brief’s values
    • Invite and collaborate with influencers who align with Off-Brief’s target audience
    • Develop a series of podcasts or webinars discussing creative industry trends
    • Offer exclusive events or previews for media personnel and influencers
    • Network with universities and schools to involve students in the culture scene
    • Develop press releases highlighting Off-Brief's unique cultural position
brand-awarenesscommunity-buildingmarketing-specialistevent-coordinatormarketing-teamcommunity-management-team
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Strategies and tactics for developing a comprehensive strategic plan for Thika Sports Club

  • ⛳️ Strategy 1: Enhance Football Programme

    • Organise talent scouting events quarterly to identify new players
    • Develop a comprehensive training schedule for all age groups
    • Hire a professional coach for advanced training sessions
    • Establish links with local schools to promote football
    • Host monthly friendly matches with neighbouring clubs
    • Ensure maintenance of the football pitch regularly
    • Introduce a reward system for outstanding players
    • Conduct quarterly workshops on sportsmanship and teamwork
    • Collaborate with sponsors for better facilities and kits
    • Create an annual football tournament to raise club profile

  • ⛳️ Strategy 2: Boost Basketball Engagement

    • Install new basketball hoops and enhance court lighting
    • Organise weekly clinics for skill improvement
    • Partner with basketball academies for advanced training
    • Host bi-annual 3-on-3 basketball tournaments
    • Create a basketball camp during school holidays
    • Coordinate with local schools for junior league matches
    • Introduce fitness and nutrition programmes tailored for basketball players
    • Schedule celebrity basketball player visits annually
    • Regularly update equipment and ensure safety standards
    • Launch a girls’ basketball empowerment initiative

  • ⛳️ Strategy 3: Reinvigorate Indoor Board Games and Recreation Areas

    • Host monthly board game nights featuring different games each time
    • Introduce a leaderboard for competitive board gamers
    • Organise workshops teaching strategy and game rules
    • Create an annual chess and checkers tournament
    • Collaborate with local game shops for sponsorships and prizes
    • Develop a lending library for board games to members
    • Offer free beginner lessons every quarter
    • Promote board gaming as a family bonding activity
    • Ensure regular checks and maintenance of game areas
    • Establish partnerships for new game introductions quarterly

  • ⛳️ Strategy 4: Expand Table Tennis Facilities and Competitions

    • Acquire additional tables to accommodate more players
    • Provide regular table tennis coaching clinics
    • Host a quarterly table tennis championship
    • Partner with schools to introduce table tennis to the youth
    • Implement an online booking system for table reservations
    • Ensure maintenance and high standards of table tennis equipment
    • Organise internal table tennis leagues segmented by skill level
    • Provide free coaching sessions for new members
    • Establish incentives for participants in table tennis tournaments
    • Launch an annual community table tennis festival

  • ⛳️ Strategy 5: Upgrade Pool Table Facilities

    • Ensure regular maintenance and servicing of pool tables
    • Host weekly pool tournaments for all age groups
    • Offer beginner pool lessons on weekends
    • Introduce a rewards programme for top players monthly
    • Collaborate with pool equipment sponsors for club benefits
    • Create partnerships with local pool clubs to share best practices
    • Enhance lighting and decor in pool table areas
    • Implement rules and guidelines visibly for fair play
    • Organise an annual pool table championship event
    • Promote pool as a strategic and social game for all

  • ⛳️ Strategy 6: Promote Lawn Tennis Activities

    • Install modern lighting for night tennis matches
    • Arrange for professional tennis coaching once a month
    • Organise junior tennis coaching camps during school breaks
    • Hold monthly tennis doubles tournaments
    • Implement a tennis mentoring system pairing beginners with advanced players
    • Maintain courting facilities to high standards
    • Create a ‘Tennis Friends’ programme for partner matches
    • Promote inclusive tennis fun days for members
    • Offer nutrition advice sessions for tennis players
    • Host an annual inter-club tennis tournament

  • ⛳️ Strategy 7: Enhance Squash Facilities

    • Install modern squash court flooring for safety
    • Host monthly squash ladder competitions
    • Provide specialised squash shoes and rackets for hire
    • Organise squash clinics with renowned players annually
    • Implement a junior squash development programme
    • Ensure proper ventilation and lighting in squash courts
    • Facilitate squad training sessions for competitive players
    • Enhance member engagement with regular squash newsletters
    • Introduce a referral programme for new squash members
    • Organise an annual squash exhibition match with professionals

  • ⛳️ Strategy 8: Expand Swimming Facilities and Programmes

    • Introduce a state-of-the-art swimming pool heating system
    • Offer specialised swimming classes for all age brackets
    • Host bi-annual swimming competitions open to the community
    • Implement a 'Learn to Swim' initiative for beginners
    • Incorporate lifeguard and safety training bi-annually
    • Facilitate parent-baby swim classes to encourage early aquatic education
    • Ensure optimal pool maintenance to health standards
    • Create a swim team with professional training for competitions
    • Build relationships with schools for swimming collaborations
    • Launch an ‘Aqua Fitness’ programme targeting all members

  • ⛳️ Strategy 9: Develop Children's Game Park & Play Area

    • Install new playground equipment suitable for different age ranges
    • Organise weekly family fun days to enhance engagement
    • Introduce art and craft sessions in the play park monthly
    • Regularly inspect and ensure the safety of play equipment
    • Collaborate with schools for educational outdoor classes
    • Host a quarterly ‘Kids Olympics’ event with fun games
    • Create shaded seating areas for parents
    • Implement a feedback system with parents on park needs
    • Introduce themed play days to spark creativity
    • Develop a ‘Green Initiative’ focusing on nature and play

  • ⛳️ Strategy 10: Modernise Gym Facilities and Programmes

    • Upgrade gym equipment to the latest technology
    • Introduce personalised training sessions for members
    • Host fitness challenges with rewards to boost participation
    • Develop a diversified class schedule including yoga, pilates, and HIIT
    • Partner with nutritionists for periodic health seminars
    • Ensure cleanliness and hygiene standards are maintained daily
    • Create a fitness app for booking classes and tracking progress
    • Organise ‘Open Day’ gym tours for prospective members
    • Launch a post-work exercise initiative for members
    • Collaborate with fitness influencers for promotional events
sports-developmentcommunity-engagementcoachevent-organizermarketing-teamfacility-management-team
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Strategies and tactics for enhancing Rowing WA Operations

  • ⛳️ Strategy 1: Enhance club and coach development

    • Develop effective relationships with affiliated clubs and provide resources to enhance their capabilities
    • Organise an annual series of workshops to improve club governance and management
    • Create cross-club initiatives for sport growth and development
    • Manage the Rowing WA Coaching Development Strategy to ensure sufficient accredited coaches
    • Provide opportunities for coaches to develop their skills and practical application
    • Implement the Rowing Australia Coach Accreditation Scheme in WA
    • Plan and deliver the WA Coaches Conference
    • Facilitate pathway programs for athletes from schools into clubs
    • Develop strategies to include non-traditional rowing schools
    • Design a comprehensive coxswain development approach

  • ⛳️ Strategy 2: Optimise regatta and event management

    • Plan and oversee all aspects of regatta delivery
    • Play a key role in national regattas hosted in WA
    • Coordinate non-regatta events like award ceremonies and development workshops
    • Develop a strategy to ensure the vibrant programming of events
    • Establish effective event management protocols and checklists
    • Facilitate training for volunteers and officials for events
    • Implement feedback systems for continuous improvement after events
    • Collaborate with vendors and sponsors for event success
    • Leverage technology for efficient event administration
    • Implement sustainable practices in event management

  • ⛳️ Strategy 3: Strengthen administration and strategic governance

    • Ensure compliance with government regulations and best practice sport governance principles
    • Support the CEO in strategic meetings and stakeholder interactions
    • Lead the use and optimisation of the Revolutionise Sport Membership Management System
    • Manage compliance with Working with Children legislation
    • Assist in securing grants and funding for rowing development
    • Represent Rowing WA at relevant conferences and committees
    • Develop strategic plans for athlete pathway development
    • Strengthen collaboration with Rowing WA partners and sponsors
    • Provide administrative support to staff and portfolios as needed
    • Continuously review and refine strategic objectives and outcomes
rowingdevelopmentcoachevent-managerclub-development-teamevent-management-team
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Strategies and tactics for creating a social daily cadence for clubhouse connectivity

  • ⛳️ Strategy 1: Implement daily thematic events

    • Identify popular themes that interest club members
    • Schedule a different themed event for each day of the week
    • Promote events through social media and newsletters
    • Engage members by asking for their input on themes
    • Assign a dedicated team to manage and coordinate each event
    • Provide refreshments or snacks related to the daily theme
    • Utilise club resources to support themed activities
    • Offer incentives or rewards for consistent attendance
    • Collect feedback after each event to improve future ones
    • Monitor attendance to identify successful themes

  • ⛳️ Strategy 2: Establish a 'member’s hour' routine

    • Determine a consistent daily time slot for member’s hour
    • Encourage members to bring guests during this time
    • Facilitate social games or activities to break the ice
    • Provide member-exclusive offers or discounts during this hour
    • Invite guest speakers or entertainers periodically
    • Create a relaxed ambience with suitable music and décor
    • Publish a monthly rota with different activities planned for each day
    • Encourage members to share personal achievements during member’s hour
    • Use member hour to cross-promote upcoming events
    • Regularly update the schedule based on member preferences and attendance

  • ⛳️ Strategy 3: Organise recurring interest groups

    • Conduct a survey to identify members’ interests and hobbies
    • Create interest groups based on survey results
    • Schedule regular meetings for each interest group at the clubhouse
    • Designate club members as group leaders to foster engagement
    • Provide resources or spaces for interest group activities
    • Facilitate communication within and between groups
    • Promote inter-group collaboration and events
    • Encourage groups to showcase their activities at a monthly open day
    • Collect feedback to continually improve the experience
    • Offer the clubhouse as a platform for groups to host special guest sessions
social-connectivitymember-engagementevent-coordinatormember-liaisonpromotional-teamactivities-management-team
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Strategies and tactics for generating income through events equipment hire

  • ⛳️ Strategy 1: Conduct market research

    • Identify the target market and their specific needs
    • Investigate competitors and their offerings
    • Determine pricing strategies by reviewing competitors' rates
    • Analyse market trends to identify lucrative opportunities
    • Gather customer feedback to refine offerings
    • Explore potential partnerships with event planners
    • Assess demand for specialised equipment
    • Conduct surveys to understand customer preferences
    • Identify peak hiring seasons
    • Evaluate geographic areas with high event activity

  • ⛳️ Strategy 2: Develop a diverse equipment inventory

    • Acquire essential event equipment suitable for various occasions
    • Include both basic and premium equipment options
    • Ensure equipment meets safety and quality standards
    • Regularly update inventory based on market demands
    • Source from reputable manufacturers for reliability
    • Offer customised packages for different event types
    • Maintain and regularly service equipment to ensure reliability
    • Invest in transport solutions for easy delivery
    • Acquire storage space for equipment maintenance and security
    • Implement an inventory tracking system for better management

  • ⛳️ Strategy 3: Establish a robust marketing plan

    • Create an engaging website showcasing equipment and services
    • Develop online booking and payment systems for convenience
    • Utilise social media platforms to reach potential customers
    • Offer special promotions and discounts for first-time clients
    • Network with event planners and agencies for partnerships
    • Implement a referral programme to encourage word-of-mouth
    • Attend industry events and trade shows to showcase offerings
    • Develop customer testimonials and case studies
    • Send newsletters and updates to a target audience
    • Utilise targeted online advertising to reach event organisers
event-equipmentmarket-researchbusiness-strategistmarketing-managermarketing-teaminventory-management-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for creating a 2025 Strategic Plan for Marketing Society of Kenya Events

  • ⛳️ Strategy 1: Enhance stakeholder engagement

    • Identify and map key stakeholders for each event
    • Develop a stakeholder communication plan
    • Establish clear partnership benefits and engagement criteria
    • Host stakeholder briefing sessions prior to events
    • Create an ambassador programme to promote events
    • Regularly update stakeholders on event progress and changes
    • Gather stakeholder feedback post-event through surveys
    • Align stakeholder interests with event objectives
    • Facilitate networking opportunities for stakeholders
    • Include stakeholders in event content and activities to deepen engagement

  • ⛳️ Strategy 2: Leverage digital marketing and technology

    • Create a digital marketing strategy tailored to each event
    • Develop engaging event-specific content for social media platforms
    • Utilise email marketing to nurture event attendees and prospects
    • Implement search engine marketing techniques to increase event visibility
    • Use analytics tools to measure digital campaign effectiveness
    • Enhance event websites with interactive features and mobile compatibility
    • Offer virtual attendance options for wider reach
    • Engage event audiences through live streaming and interactive apps
    • Leverage AI tools for data-driven marketing decisions
    • Use retargeting ads to re-engage previous event participants

  • ⛳️ Strategy 3: Enhance attendee experience

    • Conduct pre-event surveys to understand attendee preferences
    • Design engaging and varied event agendas with keynote speakers
    • Incorporate interactive sessions and workshops into each event
    • Ensure efficient and welcoming registration processes
    • Provide personalised attendee communication and updates
    • Offer exclusive networking opportunities for attendees
    • Create memorable event experiences with unique themes
    • Utilise feedback forms to gather attendee insights post-event
    • Incorporate innovative technologies such as VR to enhance experience
    • Ensure top-notch customer service and support throughout each event
stakeholder-engagementdigital-marketingevent-plannermarketing-strategistmarketing-teamevent-management-team
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How to track your Event Management strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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