The strategy for "Launching the Training Academy" revolves around marketing an experienced trainer in Saudi Arabia by leveraging her prestigious background with brands like Louis Vuitton and Sephora. The first strategy emphasizes developing a comprehensive profile by compiling a detailed professional bio, listing credentials, designing a professional logo, arranging a photoshoot, and maintaining this portfolio on various platforms.
To enhance online presence and engagement, the second strategy involves creating a dedicated webpage, regularly publishing content, optimizing for SEO, and being active on social media platforms like LinkedIn, Instagram, and YouTube. This strategy also includes using targeted ads and gathering customer reviews to build credibility.
The third strategy focuses on expanding networking and building strategic partnerships. This includes scheduling speaking engagements, organizing workshops, collaborating with local brands, joining industry associations, reaching out to HR professionals, attending seminars, and forming alliances with international training institutes.
By executing these strategies, the training academy aims to significantly increase its visibility and credibility within the industry.
The strategies
⛳️ Strategy 1: Develop a comprehensive profile
- Compile a detailed professional bio
- List credentials, certifications, and awards
- Document training expertise areas
- Collect and include testimonials and case studies
- Design a professional logo and brand identity
- Arrange a professional photoshoot
- Publish the portfolio on the training institute's website
- Create printed materials with the portfolio
- Update the portfolio on social media profiles
- Maintain the portfolio by regularly adding new testimonials and achievements
⛳️ Strategy 2: Enhance online presence and engagement
- Develop a dedicated webpage on the training institute’s website
- Publish content regularly including articles, blog posts, and case studies
- Optimize the website for SEO
- Enhance LinkedIn profile and engage regularly
- Create and manage Instagram and Facebook accounts
- Launch a YouTube channel with training videos and webinars
- Use targeted ads on social media
- Implement Google Ads for increased reach
- Gather and publish customer reviews online
- Monitor and engage with audience feedback on social media
⛳️ Strategy 3: Expand networking and build strategic partnerships
- Schedule speaking engagements at industry events and conferences
- Organize workshops and webinars
- Collaborate with brands and organisations in Saudi Arabia
- Join relevant industry associations
- Reach out to HR professionals for potential collaborations
- Attend industry seminars and networking events
- Develop joint ventures with complementary training providers
- Establish partnerships with universities and colleges
- Engage in community events to increase visibility
- Form alliances with international training institutes
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
