The strategy to implement real estate marketing revolves around leveraging digital marketing, hosting networking events, and creating compelling property content to enhance visibility and generate leads. For example, digital marketing includes developing a user-friendly website, using SEO, and creating engaging social media content. Regular online engagement, such as responding to comments and using email newsletters, fosters customer interaction and trust.
In hosting and attending networking events, organizing open houses and maintaining connections with local real estate agents are key actions. These activities increase brand visibility and foster potential referrals, further driving business success and credibility.
Creating compelling property content involves hiring professionals for high-quality photography, developing virtual tours, and writing engaging descriptions. It showcases properties attractively and informs potential buyers. Drone photography and highlighting local amenities offer a well-rounded view of the properties, catering to a comprehensive marketing approach.
The strategies
⛳️ Strategy 1: Leverage digital marketing
- Develop and optimise a user-friendly website showcasing properties
- Utilise SEO techniques to improve website ranking on search engines
- Run targeted Google Ads campaigns with specific geographical targeting
- Create and manage social media profiles on platforms like Instagram, Facebook, and LinkedIn
- Post regularly on social media with high-quality images and property virtual tours
- Engage with potential customers through responding to comments and messages
- Start a real estate blog to provide value and increase audience engagement
- Use email marketing to send newsletters and property updates to subscribers
- Leverage online reviews and testimonials to build trust and credibility
- Utilise retargeting ads to re-engage website visitors who did not convert
⛳️ Strategy 2: Host and attend networking events
- Organise open house events for key property listings
- Host virtual tours and webinars for a wider audience reach
- Network with local real estate agents and agencies for referrals
- Attend property expos and trade shows to increase brand visibility
- Create partnerships with local businesses for co-hosted events
- Build relationships with local community leaders and influencers
- Distribute flyers and business cards at relevant events
- Use event-specific hashtags on social media for broader reach
- Follow up with attendees post-event via email or social media
- Gather feedback from attendees to improve future events
⛳️ Strategy 3: Create compelling property content
- Hire a professional photographer to capture high-quality property images
- Develop virtual tours and video content for listings
- Write detailed and engaging property descriptions
- Include 3D floor plans on property listing pages
- Share testimonials and case studies of satisfied customers
- Utilise drone photography for aerial views of larger properties
- Create content around home styling and staging tips
- Highlight nearby amenities and points of interest in listings
- Update content regularly to ensure accuracy and relevance
- Compile market research and trends into informative content
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
