The strategy focuses on creating a vibrant social environment within a clubhouse setting. One approach is implementing daily thematic events, where popular themes are identified and scheduled throughout the week, engaging members through social media promotions and offering refreshments. For instance, a "Taco Tuesday" could feature themed snacks attracting members to participate and connect with others.
Another component is the "member’s hour," designed to foster social interaction with consistent daily time slots and exclusive offers. Members can bring guests and participate in social games, enhancing the club’s community vibe. An example would be a weekly trivia night with special incentives.
Lastly, organizing recurring interest groups aims to leverage common hobbies among members, with regularly scheduled meet-ups where club resources are used to facilitate group activities. For example, a photography group might hold workshops or photo walks, promoting inter-group collaboration and showcasing at monthly open days.
The strategies
⛳️ Strategy 1: Implement daily thematic events
- Identify popular themes that interest club members
- Schedule a different themed event for each day of the week
- Promote events through social media and newsletters
- Engage members by asking for their input on themes
- Assign a dedicated team to manage and coordinate each event
- Provide refreshments or snacks related to the daily theme
- Utilise club resources to support themed activities
- Offer incentives or rewards for consistent attendance
- Collect feedback after each event to improve future ones
- Monitor attendance to identify successful themes
⛳️ Strategy 2: Establish a 'member’s hour' routine
- Determine a consistent daily time slot for member’s hour
- Encourage members to bring guests during this time
- Facilitate social games or activities to break the ice
- Provide member-exclusive offers or discounts during this hour
- Invite guest speakers or entertainers periodically
- Create a relaxed ambience with suitable music and décor
- Publish a monthly rota with different activities planned for each day
- Encourage members to share personal achievements during member’s hour
- Use member hour to cross-promote upcoming events
- Regularly update the schedule based on member preferences and attendance
⛳️ Strategy 3: Organise recurring interest groups
- Conduct a survey to identify members’ interests and hobbies
- Create interest groups based on survey results
- Schedule regular meetings for each interest group at the clubhouse
- Designate club members as group leaders to foster engagement
- Provide resources or spaces for interest group activities
- Facilitate communication within and between groups
- Promote inter-group collaboration and events
- Encourage groups to showcase their activities at a monthly open day
- Collect feedback to continually improve the experience
- Offer the clubhouse as a platform for groups to host special guest sessions
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
