The strategic plan for Thika Sports Club focuses on the development and enhancement of various sports and games areas. For instance, the football program aims to engage the community through talent scouting, friendly matches, and collaborations with local schools. This strategy not only improves the team but also raises the club's local profile.
For basketball, the strategy includes installing better facilities and organizing skill clinics, emphasizing inclusion with a girls’ basketball initiative. Expanding the club's activities further, a comprehensive plan involves organizing monthly board game nights and promoting family participation, which fosters community bonding.
Moreover, the strategy envisions modernizing gym facilities and introducing diverse class schedules to meet members' fitness needs. By collaborating with experts and influencers, the club can boost participation and visibility.
The strategies
⛳️ Strategy 1: Enhance Football Programme
- Organise talent scouting events quarterly to identify new players
- Develop a comprehensive training schedule for all age groups
- Hire a professional coach for advanced training sessions
- Establish links with local schools to promote football
- Host monthly friendly matches with neighbouring clubs
- Ensure maintenance of the football pitch regularly
- Introduce a reward system for outstanding players
- Conduct quarterly workshops on sportsmanship and teamwork
- Collaborate with sponsors for better facilities and kits
- Create an annual football tournament to raise club profile
⛳️ Strategy 2: Boost Basketball Engagement
- Install new basketball hoops and enhance court lighting
- Organise weekly clinics for skill improvement
- Partner with basketball academies for advanced training
- Host bi-annual 3-on-3 basketball tournaments
- Create a basketball camp during school holidays
- Coordinate with local schools for junior league matches
- Introduce fitness and nutrition programmes tailored for basketball players
- Schedule celebrity basketball player visits annually
- Regularly update equipment and ensure safety standards
- Launch a girls’ basketball empowerment initiative
⛳️ Strategy 3: Reinvigorate Indoor Board Games and Recreation Areas
- Host monthly board game nights featuring different games each time
- Introduce a leaderboard for competitive board gamers
- Organise workshops teaching strategy and game rules
- Create an annual chess and checkers tournament
- Collaborate with local game shops for sponsorships and prizes
- Develop a lending library for board games to members
- Offer free beginner lessons every quarter
- Promote board gaming as a family bonding activity
- Ensure regular checks and maintenance of game areas
- Establish partnerships for new game introductions quarterly
⛳️ Strategy 4: Expand Table Tennis Facilities and Competitions
- Acquire additional tables to accommodate more players
- Provide regular table tennis coaching clinics
- Host a quarterly table tennis championship
- Partner with schools to introduce table tennis to the youth
- Implement an online booking system for table reservations
- Ensure maintenance and high standards of table tennis equipment
- Organise internal table tennis leagues segmented by skill level
- Provide free coaching sessions for new members
- Establish incentives for participants in table tennis tournaments
- Launch an annual community table tennis festival
⛳️ Strategy 5: Upgrade Pool Table Facilities
- Ensure regular maintenance and servicing of pool tables
- Host weekly pool tournaments for all age groups
- Offer beginner pool lessons on weekends
- Introduce a rewards programme for top players monthly
- Collaborate with pool equipment sponsors for club benefits
- Create partnerships with local pool clubs to share best practices
- Enhance lighting and decor in pool table areas
- Implement rules and guidelines visibly for fair play
- Organise an annual pool table championship event
- Promote pool as a strategic and social game for all
⛳️ Strategy 6: Promote Lawn Tennis Activities
- Install modern lighting for night tennis matches
- Arrange for professional tennis coaching once a month
- Organise junior tennis coaching camps during school breaks
- Hold monthly tennis doubles tournaments
- Implement a tennis mentoring system pairing beginners with advanced players
- Maintain courting facilities to high standards
- Create a ‘Tennis Friends’ programme for partner matches
- Promote inclusive tennis fun days for members
- Offer nutrition advice sessions for tennis players
- Host an annual inter-club tennis tournament
⛳️ Strategy 7: Enhance Squash Facilities
- Install modern squash court flooring for safety
- Host monthly squash ladder competitions
- Provide specialised squash shoes and rackets for hire
- Organise squash clinics with renowned players annually
- Implement a junior squash development programme
- Ensure proper ventilation and lighting in squash courts
- Facilitate squad training sessions for competitive players
- Enhance member engagement with regular squash newsletters
- Introduce a referral programme for new squash members
- Organise an annual squash exhibition match with professionals
⛳️ Strategy 8: Expand Swimming Facilities and Programmes
- Introduce a state-of-the-art swimming pool heating system
- Offer specialised swimming classes for all age brackets
- Host bi-annual swimming competitions open to the community
- Implement a 'Learn to Swim' initiative for beginners
- Incorporate lifeguard and safety training bi-annually
- Facilitate parent-baby swim classes to encourage early aquatic education
- Ensure optimal pool maintenance to health standards
- Create a swim team with professional training for competitions
- Build relationships with schools for swimming collaborations
- Launch an ‘Aqua Fitness’ programme targeting all members
⛳️ Strategy 9: Develop Children's Game Park & Play Area
- Install new playground equipment suitable for different age ranges
- Organise weekly family fun days to enhance engagement
- Introduce art and craft sessions in the play park monthly
- Regularly inspect and ensure the safety of play equipment
- Collaborate with schools for educational outdoor classes
- Host a quarterly ‘Kids Olympics’ event with fun games
- Create shaded seating areas for parents
- Implement a feedback system with parents on park needs
- Introduce themed play days to spark creativity
- Develop a ‘Green Initiative’ focusing on nature and play
⛳️ Strategy 10: Modernise Gym Facilities and Programmes
- Upgrade gym equipment to the latest technology
- Introduce personalised training sessions for members
- Host fitness challenges with rewards to boost participation
- Develop a diversified class schedule including yoga, pilates, and HIIT
- Partner with nutritionists for periodic health seminars
- Ensure cleanliness and hygiene standards are maintained daily
- Create a fitness app for booking classes and tracking progress
- Organise ‘Open Day’ gym tours for prospective members
- Launch a post-work exercise initiative for members
- Collaborate with fitness influencers for promotional events
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.