The strategy "Achieving Strategic Objectives for Off-Brief" aims to establish JAX as a creative hub by leveraging various approaches. One key method is boosting brand awareness via digital channels. This involves launching themed campaigns, collaborating with local influencers, and organizing virtual tours to engage audiences online. For example, creating captivating social media content and branded hashtags helps enhance the aesthetic brand image, while online contests and user-generated content foster deeper audience connections.
Another strategy focuses on community building through engaging events. Hosting workshops and networking events encourages collaboration and connection among creatives. For instance, a membership program and loyalty rewards offer exclusive benefits, while feedback sessions ensure community needs are met.
Transforming the cultural positioning of Off-Brief is also essential to attract tastemakers and partners. Curated art exhibits, panel discussions with thought leaders, and cultural festivals serve to elevate the brand's profile. Collaborations with media and influencers can further enhance visibility, while podcasts and webinars discuss industry trends, ensuring Off-Brief’s status as a cultural landmark.
The strategies
⛳️ Strategy 1: Boost brand awareness via digital channels
- Launch a monthly themed digital campaign highlighting unique aspects of Off-Brief
- Collaborate with local influencers to amplify reach and impressions
- Organise virtual tours and live Q&A sessions to engage with online audiences
- Use targeted social media ads to reach a broader and relevant audience
- Create visually appealing content that showcases the aesthetic and creative vibe
- Develop and promote a branded hashtag to increase mentions
- Host online contests to encourage user-generated content and story views
- Publish behind-the-scenes stories to humanise the brand and increase reach
- Regularly update the website and social profiles with fresh, creative content
- Encourage satisfied customers to leave reviews online for greater visibility
⛳️ Strategy 2: Foster community building with engaging events and programs
- Host weekly workshops or classes catered to different creative interests
- Organise regular networking events to connect creatives with each other
- Initiate a membership program offering exclusive deals to frequent visitors
- Offer loyalty rewards for engagement and repeat interactions
- Create a comfortable and flexible space that encourages interaction among visitors
- Schedule bi-monthly feedback sessions with the community to better cater to their needs
- Launch a blog featuring stories and projects from regulars to foster personal connections
- Encourage collaboration amongst community members through joint projects
- Provide spaces for pop-up creative markets to support local artists and creators
- Develop an online community platform for continuous engagement and dialogue
⛳️ Strategy 3: Elevate cultural positioning to attract tastemakers and partners
- Curate art exhibits from prominent and emerging local artists
- Host talks and panel discussions with thought leaders and creatives
- Create an annual calendar of signature events and cultural festivals
- Engage with the media to feature Off-Brief in culture-focused publications
- Partner with cultural initiatives and projects that align with Off-Brief’s values
- Invite and collaborate with influencers who align with Off-Brief’s target audience
- Develop a series of podcasts or webinars discussing creative industry trends
- Offer exclusive events or previews for media personnel and influencers
- Network with universities and schools to involve students in the culture scene
- Develop press releases highlighting Off-Brief's unique cultural position
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
