2 Sales Innovation OKR examples with initiatives

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What are Sales Innovation OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Innovation to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Sales Innovation OKRs examples

You'll find below a list of Objectives and Key Results templates for Sales Innovation. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enhance customer satisfaction and drive innovation in sales operations

ObjectiveEnhance customer satisfaction and drive innovation in sales operations
KRLaunch 2 innovative sales strategies that increase sales by at least 15%
Implement and track these sales strategies
Develop two innovative, targeted sales strategies
Adjust strategies as needed to ensure 15% sales increase
KRImprove customer satisfaction scores by 20% through enhanced customer service
Develop a consistent, efficient customer feedback system
Implement comprehensive training for customer service representatives
Promote quick and effective problem resolution
KRImplement 1 new technological solution to streamline sales operations and processes
Implement selected technological solution effectively
Research and evaluate potential IT solutions for identified issues
Identify inefficiencies in current sales operations and processes

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OKRs to boost sales operations by advancing customer satisfaction, innovation, and operational excellence

ObjectiveBoost sales operations by advancing customer satisfaction, innovation, and operational excellence
KRImplement 2 new innovative strategies to optimize sales procedures
Research emerging sales strategies in our industry
Develop and document two new optimized sales procedures
Train the sales team on newly implemented strategies
KRReduce operational inefficiencies by 10% through data-driven action plans
Analyze current operational data to identify inefficiencies
Develop data-driven action plans targeting identified areas
Implement action plans and monitor progress regularly
KRAttain a 15% increase in positive customer feedback on sales service
Initiate a customer feedback improvement plan
Enhance the post-sale follow-up process
Implement comprehensive sales representative training program

sales-operations customer-satisfaction sales-team-lead data-analyst sales-team data-analysis-team

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How to write your own Sales Innovation OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

1. Go to Tability's plan editor
2. Click on the "Generate goals using AI" button
3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

1. Go to Tability's plan editor
2. Add your existing OKRs (you can import them from a spreadsheet)
3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Sales Innovation OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Sales Innovation OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Innovation OKR templates

We have more templates to help you draft your team goals and OKRs.

2 OKR examples for Sales Innovation