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tability.ioWhat are Internal Communications Manager OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Internal Communications Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Internal Communications Manager OKRs examples
You'll find below a list of Objectives and Key Results templates for Internal Communications Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to enhance efficiency and effectiveness of internal communications
ObjectiveEnhance efficiency and effectiveness of internal communications
KRImplement a collaborative tool to reduce email communication by 50%
Identify suitable collaborative tools for team communication- Monitor and measure reduction in email usage
- Train team on the usage of the selected tool
- KRAchieve a 25% increase in staff participation in internal communications feedback surveys
- Implement staff incentives for survey participation
- Regularly promote surveys through company-wide communications
- Develop engaging, concise surveys for easier completion
- KRDevelop an internal communications strategy and get approval from all department heads
- Schedule meetings with department heads for feedback
- Revise and finalize strategy based on received approval
- Draft an initial internal communications strategy proposal
OKRs to enhance employee dedication via communication optimization
- ObjectiveEnhance employee dedication via communication optimization
- KRReduce communication gap by achieving 85% timely response rate on internal chat platform
- Implement automatic reminders for unanswered chats every two hours
- Train employees on the importance of timely responses
- Monitor response rates weekly and address lapses
- KRImplement bi-weekly team meetings to increase interaction by 60%
- Track and measure meeting interaction increase
- Establish a bi-weekly team meeting schedule
- Prepare relevant discussion points to stimulate interaction
- KRAccomplish 90% positive feedback on anonymous communication satisfaction survey
OKRs to devise the optimal work environment in the firm
- ObjectiveDevise the optimal work environment in the firm
- KRImplement staff-chosen workplace improvements in at least 3 areas
- Review and prioritize the improvement suggestions given
- Survey staff for improvement suggestions in different areas
- Carry out prioritized improvement plans
- KRReduce office complaints by 50% as per HR records
- Implement regular team-building activities to improve rapport
- Initiate open forums for addressing grievances
- Enhance employee appraisal system transparency
- KRIncrease employee satisfaction by 25% measured by internal surveys
- Enhance internal communication strategies
- Implement regular feedback and recognition programs
- Promote work-life balance initiatives
OKRs to launch a successful employee advocacy program
- ObjectiveLaunch a successful employee advocacy program
- KRMeasure and demonstrate a 15% improvement in brand impact due to advocacy
- Implement customer advocacy strategies effectively
- Identify key metrics for evaluating brand impact
- Analyze and report increased brand impact
- KRTrain 75% of employees on advocacy program within quarter
- Identify suitable advocacy program instructors
- Schedule advocacy training sessions for employees
- Monitor and document participation rates
- KRIncrease internal program adoption by 25%
- Implement incentive schemes for program adoption
- Develop engaging internal communication about program benefits
- Provide comprehensive training for effective program usage
OKRs to become a top-performing, talent-nurturing enterprise
- ObjectiveBecome a top-performing, talent-nurturing enterprise
- KRReduce turnover rate by 15% through enhanced job satisfaction initiatives
- Initiate regular staff recognition and reward programs
- Establish flexible work schedules for better work-life balance
- Implement professional development programs for skill enhancement
- KRImplement a talent development program yielding 25% employee progression in skill sets
- Conduct a needs assessment to identify skill gaps in current employees
- Monitor, track, and report on employee skill progression
- Develop a comprehensive talent development program targeting those gaps
- KRIncrease employee engagement scores by 30% through improved internal communication platforms
- Establish a comprehensive internal newsletter for company updates
- Arrange monthly online interactive team-building activities
- Implement advanced communication tools like Slack or Microsoft Teams
OKRs to boost internal outreach and enhance brand recognition
- ObjectiveBoost internal outreach and enhance brand recognition
- KRAchieve a 30% increase in employee engagement in company wide initiatives
- Create engaging, inclusive intra-office communication channels
- Implement regular employee feedback sessions on company initiatives
- Recognize and reward active employee participation in initiatives
- KRGain 20% more followers on all company social media platforms
- Create engaging and shareable content consistently
- Foster collaboration with relevant influencers
- Implement targeted ad campaigns on each platform
- KRExecute 2 brand promotional activities leading to 40% increase in brand awareness
- Implement, measure, and adjust the promotional strategies
- Identify relevant platforms for brand promotion activities
- Plan and develop engaging promotional content
OKRs to foster a comprehensive feedback culture
- ObjectiveFoster a comprehensive feedback culture
- KRDecrease negative feedback issues by 30% through improvement interventions
- Develop and implement a comprehensive customer service training program
- Regularly analyze customer satisfaction surveys for improvement areas
- Revise and optimize internal processes associated with customer complaints
- KROrganize four constructive feedback workshops for all staff members
- Outline the key goals and topics for each feedback workshop
- Arrange for appropriate facilities and equipment to host workshops
- Send invites and workshop agenda to all staff members
- KRImplement confidential weekly team feedback surveys increasing participation by 60%
OKRs to foster a motivational and engaging work environment
- ObjectiveFoster a motivational and engaging work environment
- KREnhance internal communication channels improving employee satisfaction ratings by 25%
- Conduct satisfaction surveys to identify improvement areas
- Create an internal communication platform for real-time updates
- Implement weekly team meetings to engage open communication
- KRImplement a recognition scheme, appreciating 100% exceptional employee contributions
- Communicate the scheme to all employees
- Develop a structure for the recognition scheme
- Draft criteria for identifying exceptional employee contributions
- KRConduct bi-weekly innovative team-building activities to boost morale by 30%
OKRs to improve internal company communication
- ObjectiveImprove internal company communication
- KRImplement a new communication tool addressing identified communication issues by week 8
- Select and trial run the best-fit communication tool by week 5
- Evaluate and brainstorm possible communication tool solutions by week 2
- Implement and test communication tool, addressing issues by week 8
- KRConduct a survey to identify current communication challenges by week 4
- Identify and invite relevant participants for the survey
- Draft a list of questions addressing current communication issues
- Analyze and compile survey results by week 4
- KRAchieve 10% reduction in communication-related complaints by end of quarter
- Establish a feedback system for improving communication-related issues
- Review and revise current communication protocols in place
- Implement a weekly training on effective communication skills for employees
OKRs to enhance benefits promotion for higher utilization rates
- ObjectiveEnhance benefits promotion for higher utilization rates
- KRIncrease benefits awareness by 30% through targeted campaigns and communications
- Create easily understandable informational materials about benefits
- Implement direct communication to disseminate benefits information
- Develop targeted campaigns highlighting benefits
- KRImprove employee satisfaction with benefits by 20% based on feedback surveys
- Conduct anonymous survey for employees to express benefit concerns
- Implement improvements based on survey feedback
- Analyze survey responses to identify dissatisfaction areas
- KRAchieve 15% increase in benefits utilization among eligible employees
- Regularly communicate individual benefit utilization rates
- Implement a training program explaining different benefit options
- Increase awareness through frequent benefits-related reminders
How to write your own Internal Communications Manager OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Internal Communications Manager OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Internal Communications Manager OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Internal Communications Manager OKR templates
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