A starting point for clearer priorities and measurable progress. Make the targets your own.
Measure and demonstrate a 15% improvement in brand impact due to advocacy
Train 75% of employees on advocacy program within quarter
Increase internal program adoption by 25%
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Launch a successful employee advocacy program
objectives:
- title: Launch a successful employee advocacy program
outcomes:
- title: Measure and demonstrate a 15% improvement in brand impact due to advocacy
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Implement customer advocacy strategies effectively
- title: Identify key metrics for evaluating brand impact
- title: Analyze and report increased brand impact
- title: Train 75% of employees on advocacy program within quarter
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Identify suitable advocacy program instructors
- title: Schedule advocacy training sessions for employees
- title: Monitor and document participation rates
- title: Increase internal program adoption by 25%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Implement incentive schemes for program adoption
- title: Develop engaging internal communication about program benefits
- title: Provide comprehensive training for effective program usage
Amplify AI upskilling across team members
Deliver high-quality, budget-friendly training programs
Boost employee awareness and risk perception