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5 OKR examples for Innovation Management

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What are Innovation Management OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Innovation Management to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Innovation Management OKRs examples

You'll find below a list of Objectives and Key Results templates for Innovation Management. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enhance innovation manager's mastery of business requirements

  • ObjectiveEnhance innovation manager's mastery of business requirements
  • KRComplete 3 advanced courses on business requirements analysis by quarter-end
  • TaskComplete all coursework by quarter-end
  • TaskEnroll in these courses immediately
  • TaskSelect 3 advanced courses on business requirements analysis
  • KRShow 30% improvement in speed and precision of drafting business requirement documents
  • TaskUse standardized templates to ensure consistent quality
  • TaskAttend workshops on efficient business requirement drafting
  • TaskPractice time management skills for quicker drafting
  • KRInspect and accurately identify business requirements in 5 real-case scenarios
  • TaskReview company documents to understand existing business processes
  • TaskAnalyze and document findings from five case scenarios
  • TaskConduct interviews with stakeholders to identify needs

OKRs to foster customer-centric innovation in products and services

  • ObjectiveFoster customer-centric innovation in products and services
  • KRDevelop and launch two new features based on customer feedback
  • TaskDevelop the two most requested features
  • TaskPlan and execute a launch strategy for new features
  • TaskAnalyze customer feedback for new feature suggestions
  • KRConduct 4 customer focus groups to gather insights for future developments
  • TaskSchedule and conduct the four focus groups
  • TaskIdentify and recruit suitable participants for focus groups
  • TaskDesign relevant discussion topics for each group
  • KRAchieve a 10% increase in customer satisfaction scores
  • TaskProvide in-depth training for customer service staff
  • TaskIncorporate a post-service satisfaction survey
  • TaskImplement a loyalty rewards program for frequent customers

OKRs to enhance synergy between startup house and startup ecosystem

  • ObjectiveEnhance synergy between startup house and startup ecosystem
  • KRExpand network with 15 new startup ecosystem partners by end of next quarter
  • TaskReach out with partnership proposals to potential partners
  • TaskIdentify potential startup ecosystem partners for collaboration
  • TaskFollow up regularly and establish formal partnerships
  • KRDevelop and organize 4 collaborative innovation workshops for startup house members
  • TaskCoordinate logistics, including location, materials, and guest speakers
  • TaskDetermine workshop topics and objectives tailored to startup house members
  • TaskCreate and distribute workshop schedules, invitations and promotional materials
  • KRFacilitate 3 successful partnerships between startup house members and ecosystem players
  • TaskIdentify potential partners within startup house members and ecosystem players
  • TaskOrganize introductory meetings between identified parties
  • TaskSupport negotiations to formalize partnership agreements

OKRs to enhance provision of advisory services

  • ObjectiveEnhance provision of advisory services
  • KRAttain 25% more client engagements for advisory services by quarter end
  • TaskOffer discounted packages for new clients
  • TaskConduct webinars to showcase expertise
  • TaskImplement aggressive marketing strategies for advisory services
  • KROffer 3 new advisory services that cater to specific client needs
  • TaskImplement and market new advisory services
  • TaskResearch current client's needs to identify gaps in advisory services
  • TaskDevelop three new advisory service proposals
  • KRImprove client satisfaction rate by 15% through superior advisory service
  • TaskFurther customize advisory approaches for individual clients
  • TaskImplement ongoing customer service training for advisory staff
  • TaskRoutinely solicit client feedback on advisory services

OKRs to position X as an integral part of the innovation ecosystem

  • ObjectivePosition X as an integral part of the innovation ecosystem
  • KRIncrease brand awareness and reputation by 10% as measured by NPS and engagement metrics
  • TaskImprove customer service to elevate customer experiences and satisfaction
  • TaskCollaborate with influencers within the industry to promote the brand
  • TaskDevelop and implement a targeted social media advertising campaign
  • KRSecure 5 strategic partnerships with ecosystem influencers by the quarter's end
  • TaskDevelop tailored partnership proposals for each influencer
  • TaskIdentify key influencers in our industry's ecosystem
  • TaskInitiate discussions and secure agreements
  • KRDemonstrate X's value via 3 high-impact projects successfully launched and executed

How to write your own Innovation Management OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Innovation Management OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Innovation Management OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Innovation Management OKR templates

We have more templates to help you draft your team goals and OKRs.

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