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10 OKR examples for Client

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What are Client OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Client to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Client OKRs examples

You will find in the next section many different Client Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to enhance superior customer support to VIP clients

  • ObjectiveEnhance superior customer support to VIP clients
  • KRIncrease client satisfaction score to 90% for VIPs
  • TaskImprove product/service quality based on feedback
  • TaskImplement personalized customer service for VIP clients
  • TaskRegularly request and analyze VIP client feedback
  • KRAchieve first-response times under 2 hours for all VIP client inquiries
  • TaskImplement a priority system for VIP client inquiries
  • TaskEstablish dedicated response teams for VIP clients
  • TaskTrain staff on quick and efficient response techniques
  • KRReduce VIP client complaint rate by 20%
  • TaskImplement customized training on VIP client servicing for staff
  • TaskEnhance VIP client communication and response times
  • TaskRegularly review and improve VIP client service process

OKRs to secure new clientele from three distinct sectors

  • ObjectiveSecure new clientele from three distinct sectors
  • KRIdentify and establish contacts with 50 potential clients from different industries
  • TaskResearch diverse industries to identify 50 potential clients
  • TaskInitiate contact with potential clients via email or phone
  • TaskArrange and conduct initial client meetings or presentations
  • KRSuccessfully pitch services to at least 30% of the identified potential clients
  • TaskSchedule and conduct efficient, persuasive pitch meetings
  • TaskDevelop and refine customized service pitch for each client
  • TaskIdentify and research potential clients' needs and interests
  • KRConvert 15% of pitched potential clients into signed contracts
  • TaskTrain team in negotiation techniques to secure contracts
  • TaskEnhance proposals with detailed, customized solutions for each client
  • TaskImprove follow-up strategies to maintain contact post-pitch

OKRs to implement a superior client-centric service system

  • ObjectiveImplement a superior client-centric service system
  • KRConduct 3 diverse client focus groups to gather feedback on system usability
  • TaskAnalyze feedback for system usability improvements
  • TaskIdentify three diverse client groups for participation
  • TaskPlan and organize focus group sessions
  • KRDesign and build a user-friendly service system prototype within 4 weeks
  • TaskSketch initial system design, focusing on user-friendly aspects
  • TaskGather necessary resources for prototype construction
  • TaskBuild and test the service system prototype
  • KRAchieve 90% positive user feedback on improved client engagement by end of quarter
  • TaskRegularly review and act on feedback obtained from users
  • TaskProvide ongoing customer service training for staff
  • TaskDevelop and implement effective client communication strategies

OKRs to enhance satisfaction of wealth management clients

  • ObjectiveEnhance satisfaction of wealth management clients
  • KRIncrease client satisfaction scores by 20% through improved personalization
  • TaskRegularly seek client feedback for service improvements
  • TaskTrain staff for personalized customer interactions
  • TaskImplement customer relationship management software for tailored services
  • KRDecrease client complaint rates by 15% via proactive communication
  • TaskImplement regular updates on service improvements to all clients
  • TaskEstablish a client feedback system for early issue detection
  • TaskTrain staff on proactive communication strategies
  • KRLaunch 2 new features in the client portal based on client feedback analysis
  • TaskImplement new features in the client portal
  • TaskDevelop and test the new features
  • TaskIdentify desired features from client feedback analysis

OKRs to boost BUMA's dominance as a premier TAN/CN provider

  • ObjectiveBoost BUMA's dominance as a premier TAN/CN provider
  • KRSecure 3 high-profile industry partnerships for TAN/CN supply
  • TaskIdentify potential high-profile industry partners for TAN/CN supply
  • TaskInitiate meetings to present and negotiate proposal terms
  • TaskDevelop a compelling partnership proposal highlighting mutual benefits
  • KRRaise sales revenue from TAN/CN products by 20%
  • TaskProvide sales team with specialized TAN/CN product training
  • TaskDevelop and promote bundled deals involving TAN/CN products
  • TaskImplement a targeted marketing campaign for TAN/CN products
  • KRIncrease the client retention rate by 15%
  • TaskIntroduce incentive schemes for loyal and long-term clients
  • TaskImplement customer-oriented training programs for all client-facing staff
  • TaskEnhance client communication by regularly updating on new services and offers

OKRs to maintain accuracy of vendor information across all clients

  • ObjectiveMaintain accuracy of vendor information across all clients
  • KRReduce report inconsistencies related to vendor information by 25%
  • TaskImplement a centralized system for vendor data management
  • TaskRegularly review and update vendor databases
  • TaskEstablish standard protocols for gathering vendor information
  • KRImplement weekly checks with each client to confirm vendor information accuracy
  • TaskCreate a weekly schedule for client vendor information checks
  • TaskTrain staff to conduct vendor information accuracy checks
  • TaskDevelop a reporting system for the weekly check results
  • KRVerify and update 100% of vendor data in client systems every week
  • TaskConfirm successful update of all vendor data
  • TaskReview current vendor data in client systems weekly
  • TaskUpdate incorrect or outdated vendor information

OKRs to enhance customer service experience for VIP clients

  • ObjectiveEnhance customer service experience for VIP clients
  • KRRaise resolution rate of VIP customer concerns on first contact to 85%
  • TaskStreamline response protocol for VIP inquiries
  • TaskImplement VIP-specific customer service training
  • TaskImprove tracking system for initial VIP complaints
  • KRAchieve a 95% satisfaction rate from VIP customer service surveys
  • TaskImplement personalized service for all VIP customers
  • TaskConduct frequent analysis of customer feedback
  • TaskRegularly train staff on customer satisfaction strategies
  • KRReduce response time for VIP customer inquiries to 2 hours or less
  • TaskAssign dedicated staff for VIP customer issues
  • TaskPrioritize and sort VIP customer inquiries
  • TaskImplement an efficient ticketing system

OKRs to secure renewal of OnPoint clients with updated agreement

  • ObjectiveSecure renewal of OnPoint clients with updated agreement
  • KRAchieve a 95% satisfaction rate among clients renewing their contracts
  • TaskConduct regular customer satisfaction surveys and improve upon feedback
  • TaskInitiate loyalty programs that add value to contracts
  • TaskBoost customer service quality and response times
  • KRFinalize Managed Services Agreement details for all renewals by mid-quarter
  • TaskConfirm all agreements by the designated time
  • TaskReview all Managed Services Agreement renewal details
  • TaskUpdate any necessary agreement terms
  • KRPersuade 70% of current clients to renew under the new pricing within the quarter
  • TaskCreate a persuasive presentation highlighting benefits of new pricing plan
  • TaskSchedule phone consultations to discuss individual concerns
  • TaskOffer limited-time incentives for early renewal

OKRs to improve Braze comprehension to boost confidence when presenting to potential clients

  • ObjectiveImprove Braze comprehension to boost confidence when presenting to potential clients
  • KRComplete all Braze training modules and quizzes
  • TaskIdentify all required Braze training modules and quizzes
  • TaskDedicate specific time daily to study and complete modules
  • TaskComplete and pass all associated quizzes
  • KRSuccessfully pitch Braze to at least 5 test prospects
  • TaskConduct the Braze product pitch to each prospect
  • TaskAnalyze Braze features and benefits for effective pitching
  • TaskIdentify and contact 5 potential test prospects
  • KRReceive positive feedback from internal team on Braze knowledge improvement
  • TaskRequest regular feedback on Braze usage from the team
  • TaskApply learned Braze functionalities in daily tasks
  • TaskAttend regular training sessions on Braze software

OKRs to enhance the quality of client communication

  • ObjectiveEnhance the quality of client communication
  • KRRespond to all client queries within a 24-hour period
  • TaskCheck emails and voicemails frequently throughout the day
  • TaskSet reminders to respond to all unanswered queries
  • TaskPrioritize responding to client inquiries immediately
  • KRIncrease client satisfaction rate to over 90% through regular surveys
  • TaskMonitor survey results and make necessary adjustments
  • TaskCreate and implement regular client satisfaction surveys
  • TaskDevelop a feedback implementation strategy
  • KRValidate client problems are resolved 95% of the time by feedback after issue resolution
  • TaskImplement a system to track resolution success rate
  • TaskCreate a post-resolution follow-up procedure
  • TaskInstruct team to collect feedback from clients

How to write your own Client OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Client OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Client OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Client OKR templates

We have more templates to help you draft your team goals and OKRs.

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