A starting point for clearer priorities and measurable progress. Make the targets your own.
Increase customer satisfaction rates by 15% via feedback surveys
Improve account management processes to reduce churn by 10%
Outperform monthly revenue targets by 20% to upsell and cross-sell
Launch a customer referral program to generate 30% new business from existing clients
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Sales OKR example
Suggested timeframe: Set with your team
1 objective · 4 key results
Example targets. Adapt to your baseline before you start.---
title: Increase account expansion by securing contract renewals for 90% of existing
clients
objectives:
- title: Achieve a high rate of contract renewals for existing clients
outcomes:
- title: Increase customer satisfaction rates by 15% via feedback surveys
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Improve account management processes to reduce churn by 10%
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Outperform monthly revenue targets by 20% to upsell and cross-sell
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Launch a customer referral program to generate 30% new business from existing
clients
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
Redesign paywalls and UX to boost monthly recurring revenue
Increase sales revenue through strategic efforts
Boost revenue to R$ 100.000,00