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tability.ioWhat are Designer OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Designer to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Designer OKRs examples
We've added many examples of Designer Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to mentor a junior designer to handle bigger design projects
ObjectiveMentor a junior designer to handle bigger design projects
KRProvide constructive feedback during bi-weekly review sessions, leading to skill improvement
Monitor performance changes between review sessions- Evaluate team members' progress during bi-weekly review sessions
- Give specific, constructive feedback to encourage improvement
- KRFacilitate his successful completion of five small-scale design projects
- Provide essential tools and resources for design projects
- Offer constant guidance and feedback on his work
- Arrange regular progress check-ins to aid his learning
- KREquip him to independently pitch project ideas to two potential clients
- Schedule practice pitches with feedback sessions
- Provide training on effective presentation and pitching skills
- Teach him to create comprehensive project proposals
OKRs to enhance interdepartmental collaboration as instructional designer
- ObjectiveEnhance interdepartmental collaboration as instructional designer
- KRConduct feedback sessions with each department post-collaboration to achieve 85% satisfaction rate
- Schedule feedback sessions with all department heads
- Prepare relevant feedback-related questions
- Measure satisfaction rate after each session
- KRProvide fortnightly progress reports to stakeholders to ensure seamless communication
- Schedule and send bi-weekly progress reports
- Identify key metrics to track progress
- Create a clear, concise reporting template
- KRIncrease the number of joint projects with different departments by 20%
- Initiate discussions for joint project proposals
- Establish collaborative agreements and start projects
- Identify potential interdepartmental collaboration opportunities
OKRs to develop relevant KPI examples for service designers in businesses
- ObjectiveDevelop relevant KPI examples for service designers in businesses
- KRIdentify 10 common KPIs used by service designers across various industries
- Interview service designers about their preferred KPIs
- Review industry reports for commonly used KPIs
- Research online for popular KPIs in service design
- KRTest three KPI implementation strategies with five businesses and solicit feedback
- Implement three KPI strategies in selected businesses
- Identify five businesses to test KPI strategies on
- Collect feedback from these businesses on effectiveness
- KRCreate a detailed blueprint for implementing each KPI within two weeks
- Identify crucial KPIs relevant to the business's goals and operations
- Design a comprehensive implementation plan for each KPI
- Set a timeline and dedicate resources for KPI implementation
OKRs to improve user navigation and orientation on the website
- ObjectiveImprove user navigation and orientation on the website
- KRAchieve 95% positive feedback on user interface and navigation ease
- Implement user feedback for interface improvements
- Offer in-app guidance for simplified navigation
- Conduct a detailed usability testing of the interface
- KRReduce website bounce rate by 15%
- Ensure website content is relevant and engaging
- Optimize website layout for easy navigation
- Improve website loading speed to reduce visitor impatience
- KRIncrease average session duration by 10%
- Optimize page load times to reduce bounce rates
- Improve website interface for more user-friendly navigation
- Introduce engaging content to retain visitors longer
OKRs to streamline and optimize handoff process as lead designer
- ObjectiveStreamline and optimize handoff process as lead designer
- KRReduce time spent on handoffs by 20% through process improvements
- Implement streamlined, standardized procedures for all handoffs
- Train staff on newly adopted handoff procedures
- Identify inefficiencies within the current handoff process
- KRTrain every team member on the optimized handoff process within next quarter
- Develop comprehensive training materials on optimized handoff process
- Monitor and evaluate team member's proficiency post-training
- Schedule training sessions for all team members
- KRIncrease team's handoff accuracy to at least 95% by implementing new protocols
- Conduct regular training sessions for team members
- Continuously monitor and assess handoff accuracy
- Develop and implement standardized handoff procedures
OKRs to boost website conversion rate to 1%
- ObjectiveBoost website conversion rate to 1%
- KRDevelop and launch a targeted marketing campaign to drive 25% more traffic
- Conduct market research to identify target audience behavior and preferences
- Develop compelling content and marketing materials tailored to target audience
- Launch the campaign using selected media outlets and digital platforms
- KRImprove site layout and user experience to increase user engagement by 20%
- Implement responsive web design for optimal viewing across devices
- Develop intuitive navigation and clear call-to-action signs
- Conduct user surveys to identify usability problems and areas for improvement
- KRImplement A/B testing to optimize conversion-driving elements, improving conversions by 15%
- Set up A/B testing for these identified elements
- Analyze results and apply successful changes
- Identify key elements impacting user conversion rates
OKRs to establish robust foundations for scalable personalization
- ObjectiveEstablish robust foundations for scalable personalization
- KRDevelop detailed persona types for 80% of our user base
- Analyze user data to identify patterns and common characteristics
- Collect and integrate user feedback into persona development
- Defining key attributes, preferences, and behaviors for each persona
- KRImprove user engagement rates by 25% through personalized content/features
- Develop tailored content based on user behavior analysis
- Implement personalization features in app/website interface
- Create user-specific recommendations using AI algorithms
- KRImplement personalization technology to support 10,000 daily active users
- Research and select suitable personalization technology for target user base
- Monitor user interaction and regularly adjust technology as needed
- Develop and execute a detailed implementation strategy
OKRs to enhance web usability to boost conversions and lead quality
- ObjectiveEnhance web usability to boost conversions and lead quality
- KRDecrease bounce rate by 15% via improving website navigation
- Implement intuitive, clear, and user-friendly navigation menus
- Optimize page loading speed to decrease visitor frustration
- Perform user experience testing and make necessary adjustments
- KRReduce page load time by 20% to improve user experience
- Optimize image sizes to improve webpage loading speeds
- Remove unused scripts and unnecessary plugins
- Implement Lazy-loading for content elements
- KRIncrease conversion rate by 10% through refining call-to-actions
- Implement successful changes site-wide
- Conduct A/B testing on revised call-to-actions
- Review existing call-to-actions for clarity and attraction
OKRs to develop a comprehensive and user-friendly dictionary
- ObjectiveDevelop a comprehensive and user-friendly dictionary
- KRDesign an intuitive, easy-to-navigate user interface
- Test interface usability and adjust accordingly
- Sketch layout with clear, easily accessible features
- Identify key user tasks for functionality prioritization
- KRProcure and integrate 1,000 relevant images to aid understanding
- Identify sources for acquiring relevant images
- Incorporate images into desired content
- Purchase or download 1,000 suitable images
- KRDraft at least 10,000 word definitions meeting academic standards
- Research academic standards for word definitions
- Review and edit definitions for accuracy
- Draft 10,000-word academic-standard definitions
OKRs to enhance account profile set up quality on eCommerce website
- ObjectiveEnhance account profile set up quality on eCommerce website
- KREnsure 15% more complete account profiles by adding mandatory fields
- Include additional mandatory fields for new account registration
- Modify existing profiles for users to add missing information
- Enforce complete profile setup before allowing account use
- KRAchieve a 10% decrease in errors made during account profile set up
- Conduct training for staff on correct setup procedure
- Introduce a double-check system before final submission
- Implement a step-by-step tutorial for account profile setup
- KRIncrease by 20% customer satisfaction scores related to profile set up process
- Simplify and streamline the profile setup process
- Implement step-by-step instructions for setup
- Add interactive tutorial for profile setup process
How to write your own Designer OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Designer OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Designer OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Designer OKR templates
We have more templates to help you draft your team goals and OKRs.