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tability.ioWhat are Design Lead OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Design Lead to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Design Lead OKRs examples
We've added many examples of Design Lead Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to streamline and optimize handoff process as lead designer
ObjectiveStreamline and optimize handoff process as lead designer
KRReduce time spent on handoffs by 20% through process improvements
Implement streamlined, standardized procedures for all handoffs- Train staff on newly adopted handoff procedures
- Identify inefficiencies within the current handoff process
- KRTrain every team member on the optimized handoff process within next quarter
- Develop comprehensive training materials on optimized handoff process
- Monitor and evaluate team member's proficiency post-training
- Schedule training sessions for all team members
- KRIncrease team's handoff accuracy to at least 95% by implementing new protocols
- Conduct regular training sessions for team members
- Continuously monitor and assess handoff accuracy
- Develop and implement standardized handoff procedures
OKRs to enhance Design team's adherence to technical design & construction standards
- ObjectiveEnhance Design team's adherence to technical design & construction standards
- KRConduct 2 detailed training sessions on updated technical construction standards
- Identify knowledgeable specialist to facilitate both sessions
- Prepare comprehensive training materials on updated standards
- Schedule two suitable dates and venues for training sessions
- KRImplement a bi-monthly review and feedback system for ongoing design works
- Schedule regular bi-monthly design review meetings
- Establish a standardized feedback template
- Communicate feedback process to design team
- KRAchieve 90% compliance with new design standards across all projects
- Provide one-on-one coaching for non-compliant project teams
- Implement training sessions on new design standards for all team members
- Regularly audit projects to ensure compliance with new standards
OKRs to define a clear design direction for the upcoming application
- ObjectiveDefine a clear design direction for the upcoming application
- KRFinalize the chosen design and complete a detailed blueprint by week 12
- Complete and finalize blueprint by end of week 12
- Review and confirm preferred design by end of week 10
- Begin creating detailed blueprint of chosen design in week 11
- KRDevelop and present 3 unique application design concepts by week 8
- Prepare a presentation showcasing the designs
- Research and brainstorm unique application design concepts
- Develop three distinct design prototypes
- KRConduct 10 stakeholder interviews to understand application requirements by week 4
OKRs to enhance technical design standards supervision for the team
- ObjectiveEnhance technical design standards supervision for the team
- KRIncrease the team's compliance with technical design standards by 30%
- Develop regular technical design standards training sessions
- Implement a robust standards compliance check process
- Regularly update team on new/adjusted design standards
- KRConduct weekly audits, ensuring 100% coverage of all design projects
- Schedule consistent weekly audits for all design projects
- Check completeness of each design project during audits
- Document and report any discrepancies or issues found
- KRImplement an updated set of design standards by 20% within the quarter
- Develop a comprehensive update plan for design standards
- Assess current design standards for potential improvements
- Implement newly enhanced design standards
OKRs to expand design team to drive revenue growth
- ObjectiveExpand design team to drive revenue growth
- KRBoost sales by achieving a 20% increase in revenue
- Develop a strong content marketing strategy to attract more customers
- Upsell and cross-sell products to existing clients
- Implement customer loyalty and reward programs
- KRIncrease design project delivery by 30%
- Schedule weekly team meetings for progress updates and goal tracking
- Streamline workflows to eliminate inefficiencies in the design process
- Implement new project management tools to increase productivity
- KRHire and onboard 3 additional qualified designers
- Screen resumes and shortlist candidates for interviews
- Conduct interviews and make job offers to selected candidates
- Post job opening across multiple professional designer platforms
OKRs to streamline book cover creation for faster marketing and design implementation
- ObjectiveStreamline book cover creation for faster marketing and design implementation
- KRImplement new project management tools to track and expedite the design process
- Research different project management tools available
- Train staff on using the selected tool
- Choose tool that best supports design process
- KRReduce design-production turnaround time by 30%
- Streamline communication between design and production teams
- Implement advanced project management tools
- Provide continuous training on efficient workflow strategies
- KRIncrease design team efficiency by 20% via skill development workshops
- Implement regular follow-ups to ensure application of learned skills
- Arrange workshop sessions with reputable skill development educators
- Research and identify potential skill development workshops for design team
OKRs to mentor a junior designer to handle bigger design projects
- ObjectiveMentor a junior designer to handle bigger design projects
- KRProvide constructive feedback during bi-weekly review sessions, leading to skill improvement
- Monitor performance changes between review sessions
- Evaluate team members' progress during bi-weekly review sessions
- Give specific, constructive feedback to encourage improvement
- KRFacilitate his successful completion of five small-scale design projects
- Provide essential tools and resources for design projects
- Offer constant guidance and feedback on his work
- Arrange regular progress check-ins to aid his learning
- KREquip him to independently pitch project ideas to two potential clients
- Schedule practice pitches with feedback sessions
- Provide training on effective presentation and pitching skills
- Teach him to create comprehensive project proposals
OKRs to boost lead generation for the sales team
- ObjectiveBoost lead generation for the sales team
- KRIncrease website landing page conversion rate by 20%
- Implement A/B testing for various landing page designs
- Optimize call-to-action elements on landing page
- Improve page load speed & site performance
- KRDeliver four custom targeted email campaigns with 25% open rate
- Monitor and optimize campaigns to achieve 25% open rate
- Identify key demographics for each targeted email campaign
- Design and write engaging, custom content for each campaign
- KRImprove remarketing ad click-through rate by 15%
- Enhance ad copy to appeal to viewer emotions
- Implement A/B testing to improve ad designs
- Refine target audience selection for more personalized ads
OKRs to establish an expert IC design team
- ObjectiveEstablish an expert IC design team
- KRSecure a minimum score of 85% on client satisfaction surveys by project completion
- Resolve client issues promptly and effectively
- Implement regular client meetings for updates and feedback
- Deliver high-quality work consistently and punctually
- KRFill all job vacancies with skilled IC designers within 8 weeks
- Finalize hiring and onboard skilled IC designers
- Schedule and conduct interviews for eligible candidates
- Post all IC designer vacancies on relevant job platforms
- KREnsure all team members obtain at least one industry certification in IC design
- Monitor team progress towards certification completion
- Develop a training plan for certification prep
- Identify relevant industry certifications in IC design
OKRs to develop a captivating, high-converting marketing agency website
- ObjectiveDevelop a captivating, high-converting marketing agency website
- KRImprove the bounce rate by 30% through enhanced UX/UI design
- Redesign website layout for easier navigation and user interaction
- Increase website speed and load efficiency
- Implement A/B testing for different UI/UX solutions
- KRAchieve a 50% increase in lead generation through an integrated contact form
- Design an intuitive, easy-to-use integrated contact form
- Promote the contact form through social media
- Optimize SEO to reach a wider audience
- KRIncrease website traffic by 60% through SEO optimization
- Build high-quality backlinks from authoritative websites
- Conduct thorough, competitive SEO keyword research
- Optimize website content for relevant keywords
How to write your own Design Lead OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Design Lead OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Design Lead OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Design Lead OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance personal growth and wellbeing
- OKRs to enhance efficiency of chargeback recovery process
- OKRs to enhance the quality of data through augmented scrubbing techniques
- OKRs to enhance understanding of customer needs and expectations through surveys
- OKRs to optimize payroll process for efficiency
- OKRs to enhance quality assurance protocols and effectiveness