Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are SEO OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for SEO. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect SEO OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
SEO OKRs examples
You'll find below a list of Objectives and Key Results templates for SEO. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to increase website visibility and user engagement through SEO and blog optimization
ObjectiveIncrease website visibility and user engagement through SEO and blog optimization
KRImprove blog engagement by 30% by optimizing content and user interface
Analyze blog content for relevance, clarity, and audience engagement
Improve user interface for easy navigation and content accessibility
Implement SEO strategies to drive more organic traffic
KRAchieve a 40% increase in organic website traffic via SEO enhancements
Regularly publish high-quality, SEO-optimized blog posts or articles
Optimize website content with relevant keywords for better search engine ranking
Improve website loading speed and mobile-friendliness for user convenience
KRSecure a 35% improvement in website conversion rate through landing page optimization
Add clear and compelling calls-to-action
Conduct comprehensive A/B testing on current landing page
Implement website design enhancements for better UX/UI
OKRs to improve and optimize team's SEO projects' execution and output
ObjectiveImprove and optimize team's SEO projects' execution and output
KRReduce website bounce rate by 10% by improving landing page SEO
Implement engaging, keyword-focused metadata for better search engine recognition
Improve landing page content for relevancy and clarity
Optimize loading speed to enhance user experience
KRRank for 20 new relevant keywords on the first page of search engine results
Conduct a comprehensive keyword research for relevance
Optimize website content based on selected keywords
Build high-quality backlinks using these keywords
KRIncrease organic website traffic by 30% through effective SEO strategies
Enhance on-page SEO including meta descriptions, title tags, and keywords
Create high-quality, SEO-optimized content regularly
Improve website's loading speed for better user experience
OKRs to successfully merge two websites with optimized SEO strategy
ObjectiveSuccessfully merge two websites with optimized SEO strategy
KRIncrease the combined organic search traffic by 30%
Build strong, relevant backlinks to increase site authority
Improve SEO strategies to boost rankings on search engines
Generate high-quality, keyword-infused content
KRAchieve a combined domain authority of over 60
Build high-quality, reputable backlinks from trusted sources
Enhance SEO strategies focusing on quality content and relevant keywords
Regularly monitor and audit website for SEO performance
KRLower bounce rate to below 50% on merged website
Incorporate engaging and relevant content regularly
Enhance page load speed for better visitor retention
Improve website navigation for a user-friendly experience
OKRs to increase visibility of our website using SEO practices
ObjectiveIncrease visibility of our website using SEO practices
KRImprove the site's organic traffic by 20% from SEO methods
Develop and post engaging, keyword-optimized content regularly
Implement SEO-friendly metadata for all website pages
Build high-quality, relevant backlinks for the site
KRIncrease backlink count by 15% with high quality, relevant sites
Identify high-quality sites relevant to our content
Monitor and track backlink progress regularly
Draft personalized outreach emails for link opportunities
KRAchieve the first page ranking for 5 targeted keywords on Google
Consistently produce quality, keyword-optimized blog posts
Regularly monitor, analyze, and adjust keyword strategies
Implement SEO strategies for target keywords on website content
OKRs to successfully execute SEO projects for improved online visibility
ObjectiveSuccessfully execute SEO projects for improved online visibility
KRRank in top 10 search results for at least 20 primary keywords
Create and implement targeted SEO strategies for each keyword
Identify and select 20 primary keywords relevant to the business
Regularly monitor, evaluate and adjust SEO strategies
KRIncrease organic website traffic by 40% through effective SEO practices
Create high-quality, SEO-friendly blog posts
Implement a backlink strategy to boost site authority
Perform keyword research to optimize website content
KRImprove conversion rate by 30% via SEO optimized landing pages
Test and refine meta descriptions and headers
Update landing pages with SEO-optimized content
Conduct keyword research for high-volume, relevant search terms
OKRs to increase SEO by addressing all broken links
ObjectiveIncrease SEO by addressing all broken links
KRIdentify all broken links on the website using a link checker tool
Document and analyze the results
Run the tool across your entire website
Select a reliable link checker tool
KRMonitor website performance and observe an increase in SEO ranking
Implement and regularly check a website analytics tracking system
Utilize SEO tools to monitor keyword ranking improvements
Document changes in website traffic and search engine ranking weekly
KRFix all broken links by redirecting to relevant content or updating URL
Update URLs or create redirects
Identify all broken links on the website
Find relevant content for redirection
OKRs to improve website's SEO performance and user engagement
ObjectiveImprove website's SEO performance and user engagement
KRIncrease monthly website traffic by 30%
Regularly publish high-quality, unique, and relevant content
Utilize social media platforms to promote website content
Implement SEO strategies to improve website visibility on search engines
KRAchieve top 3 ranking on SERPs for 10 targeted keywords
Implement a robust link-building strategy
Conduct comprehensive keyword research for targeted keywords
Optimize website content for search engine ranking
KRReduce website bounce rate by 20%
Optimize website speed and performance
Improve website content quality and relevance
Enhance page navigation and user interface
OKRs to increase inbound customer opportunities to 11
ObjectiveIncrease inbound customer opportunities to 11
KRDevelop and launch a customer referral program to generate 4 inbound opportunities
Implement the referral program within our customer journey
Promote the referral program to current customers
Research effective referral program strategies and develop a plan
KREnhance SEO strategies to attract 3 new inbound opportunities
Optimize website content for selected keywords
Research and identify relevant keywords for target audience
Implement best practice link-building strategies
KRImplement a targeted email marketing campaign that yields 4 inbound customer opportunities
Develop engaging, personalized email content
Identify target customer segments through market research
Evaluate and optimize based on campaign metrics
OKRs to boost the volume of organic traffic to our website
ObjectiveBoost the volume of organic traffic to our website
KRAchieve a 25% increase in website search engine ranking for top 5 keywords
Optimize website content using top 5 keywords effectively
Utilize backlinks from high authority websites
Continually monitor and adjust SEO strategies
KRCreate and publish 50 SEO-optimized articles related to our industry
Write and optimize 50 industry-related articles
Research industry-related keywords for SEO purposes
Publish and share articles on relevant platforms
KRImprove bounce rate by 15% through improved website UI/UX
Implement feedback system to understand user experience
Revamp website layout for intuitive navigation and ease of use
Incorporate appealing visuals and simplified, engaging content
OKRs to increase website traffic by 30% through SEO and content marketing
ObjectiveBoost website traffic
KRAchieve 50% higher engagement on social media posts
KRImprove website ranking on targeted keywords
KRIncrease organic traffic by 20%
KRIncrease backlinks by 15%
SEO OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More SEO OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to amplify flying school enrolment through active marketing approaches
OKRs to achieve sustainable reduction in operational cost
OKRs to revamp and Enhance the Candidate Pre-Hire Experience
OKRs to decrease direct funded vacancies under 2% of labor force
OKRs to enhance search functionality through AI integration
OKRs to establish Conditions for Fast Decision-Making Processes