Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Company Profitability OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Company Profitability to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Company Profitability OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Company Profitability OKRs examples
You will find in the next section many different Company Profitability Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to amplify revenue growth and enhance company profitability
ObjectiveAmplify revenue growth and enhance company profitability
KRReduce operational expenses by 10%
Implement energy-saving practices to lower utility costs
Negotiate with suppliers for better pricing deals
Streamline processes by adopting automation technology
KRBoost customer retention rate by 20%
Conduct personalized email marketing campaigns
Enhance customer service interactions and responsiveness
Implement a loyalty rewards program for repeat customers
KRAchieve a 15% increase in total sales volume
Develop and implement a comprehensive marketing strategy
Strengthen customer engagement via social media
Improve product presentation on sales platforms
OKRs to increase company profitability
ObjectiveIncrease company profitability
KRAchieve a 10% reduction in operating costs through efficiency improvements
Identify wasteful practices in the current operational process
Implement new efficiency-enhancing technologies
Train staff on cost-saving practices and procedures
KRIncrease net revenue by 15% via new customer acquisition strategies
Conduct market research to identify potential customer segments
Offer incentives for referrals to generate new clients
Develop and implement a targeted digital marketing campaign
KRImplement cost-saving measures to decrease overhead expenses by 8%
Develop strategies to reduce miscellaneous office expenditures
Review and analyze current overhead expenses in detail
Optimize energy usage to minimize utility bills
OKRs to enhance overall company profitability
ObjectiveEnhance overall company profitability
KRIncrease net profit margin by 10% through cost reduction strategies
Optimize energy usage to reduce utility bills
Renegotiate supplier contracts for better rates
Identify and eliminate non-essential operational costs
KRBoost total revenue by 15% by diversifying product offerings
Implement marketing strategies for new products
Develop and prototype promising product ideas
Research market trends to identify potential new product areas
KRGrow customer retention rate by 8% through improving customer satisfaction
Implement proactive customer service via phone or email
Offer special loyalty programs or discounts
Conduct customer satisfaction surveys regularly
OKRs to increase company's overall profitability
ObjectiveIncrease company's overall profitability
KRBoost sales by 10% to enhance revenue
Improve after-sales service to promote customer loyalty
Implement an upselling strategy to increase average transaction value
Enhance digital marketing tactics to expand customer reach
KRRaise net profit margin by an additional 2%
Implement measures to reduce operational and production costs
Boost sales through improved marketing strategies
Increase pricing of products or services strategically
KRMinimize operating costs by 5% through efficiency measures
Decrease unnecessary material waste production
Streamline processes to reduce labour costs
Implement energy-saving equipment and lighting fixtures
OKRs to increase overall company profitability
ObjectiveIncrease overall company profitability
KRGrow revenue by 15% through diversification of products
Implement marketing strategies to promote diversified products
Identify potential vertical markets for product diversification
Develop unique selling propositions for new products
KRDecrease operational costs by 10% implementing efficiency measures
Implement energy-saving measures across all facilities
Streamline supply chain operations for cost efficiency
Utilize automation for repetitive operations
KRIncrease customer base by 20% through targeted marketing campaigns
Define target audience for focused marketing strategy
Analyze campaign response and adjust accordingly
Develop engaging, customer-oriented campaigns
OKRs to accelerate the path to profitability
ObjectiveAccelerate the path to profitability
KRReduce budget spent on SaaS subscriptions by 15%
KROptimise paid marketing campaigns to achieve a 10% improvement in lead conversion rate
KRIncrease customer lifetime value by 25%
KRIncrease MRR by 20%
Company Profitability OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Company Profitability OKR dashboards

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Company Profitability OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance disaster resilience of councils through resource delivery
OKRs to streamline ticket resolution process in DACH region
OKRs to achieve Product-Market fit
OKRs to boost active customers of our B2B SaaS app
OKRs to validate problem-solution fit for our new mobile application
OKRs to improve customer response time and service quality