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6 OKR examples for Company Profitability

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What are Company Profitability OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Company Profitability to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Company Profitability OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Company Profitability OKRs examples

You will find in the next section many different Company Profitability Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to amplify revenue growth and enhance company profitability

  • ObjectiveAmplify revenue growth and enhance company profitability
  • KRReduce operational expenses by 10%
  • TaskImplement energy-saving practices to lower utility costs
  • TaskNegotiate with suppliers for better pricing deals
  • TaskStreamline processes by adopting automation technology
  • KRBoost customer retention rate by 20%
  • TaskConduct personalized email marketing campaigns
  • TaskEnhance customer service interactions and responsiveness
  • TaskImplement a loyalty rewards program for repeat customers
  • KRAchieve a 15% increase in total sales volume
  • TaskDevelop and implement a comprehensive marketing strategy
  • TaskStrengthen customer engagement via social media
  • TaskImprove product presentation on sales platforms

OKRs to increase company profitability

  • ObjectiveIncrease company profitability
  • KRAchieve a 10% reduction in operating costs through efficiency improvements
  • TaskIdentify wasteful practices in the current operational process
  • TaskImplement new efficiency-enhancing technologies
  • TaskTrain staff on cost-saving practices and procedures
  • KRIncrease net revenue by 15% via new customer acquisition strategies
  • TaskConduct market research to identify potential customer segments
  • TaskOffer incentives for referrals to generate new clients
  • TaskDevelop and implement a targeted digital marketing campaign
  • KRImplement cost-saving measures to decrease overhead expenses by 8%
  • TaskDevelop strategies to reduce miscellaneous office expenditures
  • TaskReview and analyze current overhead expenses in detail
  • TaskOptimize energy usage to minimize utility bills

OKRs to enhance overall company profitability

  • ObjectiveEnhance overall company profitability
  • KRIncrease net profit margin by 10% through cost reduction strategies
  • TaskOptimize energy usage to reduce utility bills
  • TaskRenegotiate supplier contracts for better rates
  • TaskIdentify and eliminate non-essential operational costs
  • KRBoost total revenue by 15% by diversifying product offerings
  • TaskImplement marketing strategies for new products
  • TaskDevelop and prototype promising product ideas
  • TaskResearch market trends to identify potential new product areas
  • KRGrow customer retention rate by 8% through improving customer satisfaction
  • TaskImplement proactive customer service via phone or email
  • TaskOffer special loyalty programs or discounts
  • TaskConduct customer satisfaction surveys regularly

OKRs to increase company's overall profitability

  • ObjectiveIncrease company's overall profitability
  • KRBoost sales by 10% to enhance revenue
  • TaskImprove after-sales service to promote customer loyalty
  • TaskImplement an upselling strategy to increase average transaction value
  • TaskEnhance digital marketing tactics to expand customer reach
  • KRRaise net profit margin by an additional 2%
  • TaskImplement measures to reduce operational and production costs
  • TaskBoost sales through improved marketing strategies
  • TaskIncrease pricing of products or services strategically
  • KRMinimize operating costs by 5% through efficiency measures
  • TaskDecrease unnecessary material waste production
  • TaskStreamline processes to reduce labour costs
  • TaskImplement energy-saving equipment and lighting fixtures

OKRs to increase overall company profitability

  • ObjectiveIncrease overall company profitability
  • KRGrow revenue by 15% through diversification of products
  • TaskImplement marketing strategies to promote diversified products
  • TaskIdentify potential vertical markets for product diversification
  • TaskDevelop unique selling propositions for new products
  • KRDecrease operational costs by 10% implementing efficiency measures
  • TaskImplement energy-saving measures across all facilities
  • TaskStreamline supply chain operations for cost efficiency
  • TaskUtilize automation for repetitive operations
  • KRIncrease customer base by 20% through targeted marketing campaigns
  • TaskDefine target audience for focused marketing strategy
  • TaskAnalyze campaign response and adjust accordingly
  • TaskDevelop engaging, customer-oriented campaigns

OKRs to accelerate the path to profitability

  • ObjectiveAccelerate the path to profitability
  • KRReduce budget spent on SaaS subscriptions by 15%
  • KROptimise paid marketing campaigns to achieve a 10% improvement in lead conversion rate
  • KRIncrease customer lifetime value by 25%
  • KRIncrease MRR by 20%

Company Profitability OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated Company Profitability OKR dashboards

AI feedback for OKRs in Tability

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Company Profitability OKR templates

We have more templates to help you draft your team goals and OKRs.

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