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tability.ioWhat are Account Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Account Manager to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Account Manager OKRs examples
You will find in the next section many different Account Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to establish an effective account management team
ObjectiveEstablish an effective account management team
KRRecruit and train a 5-member account management team by week 6
Post job ads on online platforms for account management positions- Develop and initiate a comprehensive training program
- Conduct interviews and select five suitable candidates
- KRIncrease gross margin by 15% through upselling and cross-selling efforts
- Train sales team on effective upselling and cross-selling techniques
- Implement incentive schemes to motivate upselling and cross-selling
- Identify key opportunities for cross-selling and upselling in product lines
- KRAchieve a 10% quarterly growth in customer performance scores
- Proactively ask for and respond to customer feedback
- Implement weekly staff training on customer service improvements
- Create an incentive program to boost customer satisfaction
OKRs to streamline vendor aging reconciliation and payment processes
- ObjectiveStreamline vendor aging reconciliation and payment processes
- KRAchieve 100% on-time payments for all vendor invoices within net 30
- Regularly review and update payment processes
- Implement a robust invoice tracking software
- Assign responsibility for all invoice payments
- KRImplement an automated tracking system for vendor aging within first two weeks
- Research best automated vendor aging tracking systems
- Train staff on using new tracking system
- Purchase and install suitable system
- KRReduce number of overdue vendor payments to zero by end of the quarter
- Ensure timely fund allocation for payments
- Regularly review and act on payment due list
- Implement a reliable automated payment system
OKRs to secure renewal of OnPoint clients with updated agreement
- ObjectiveSecure renewal of OnPoint clients with updated agreement
- KRAchieve a 95% satisfaction rate among clients renewing their contracts
- Conduct regular customer satisfaction surveys and improve upon feedback
- Initiate loyalty programs that add value to contracts
- Boost customer service quality and response times
- KRFinalize Managed Services Agreement details for all renewals by mid-quarter
- Confirm all agreements by the designated time
- Review all Managed Services Agreement renewal details
- Update any necessary agreement terms
- KRPersuade 70% of current clients to renew under the new pricing within the quarter
- Create a persuasive presentation highlighting benefits of new pricing plan
- Schedule phone consultations to discuss individual concerns
- Offer limited-time incentives for early renewal
OKRs to boost Overall Account Health
- ObjectiveBoost Overall Account Health
- KRIncrease active account numbers by 20%
- Implement a referral program to encourage current users to recruit others
- Execute targeted marketing campaigns to attract potential users
- Enhance user experience for higher customer satisfaction and retention
- KRReduce overdue balances by 30%
- Enhance reminders and notices for due payments
- Implement stricter payment deadlines and announce them clearly
- Offer incentives for early or on-time payments
- KRAlign 90% of accounts with compliance standards
- Arrange training on compliance standards for account management team
- Implement necessary updates to align accounts with standards
- Conduct individual reviews of existing accounts for compliance
OKRs to boost revenue by enhancing account management strategies
- ObjectiveBoost revenue by enhancing account management strategies
- KRImprove account profitability by reducing churn rate by 8%
- Improve customer service responses and resolution time
- Monitor customer interactions for potential churn signals
- Implement customer loyalty programmes to encourage retention
- KREnable upselling opportunities by identifying 10% of existing accounts for expansion
- Implement upselling strategies through targeted communication
- Develop personalized upselling strategies for identified accounts
- Analyze customer data to identify top 10% for potential account growth
- KRIncrease account renewals by 15% through improved client relationship strategies
- Offer incentives for timely renewals
- Implement frequent, personalized communication with existing clients
- Develop and provide exclusive benefits for loyal customers
OKRs to streamline accounts receivable operations
- ObjectiveStreamline accounts receivable operations
- KRIncrease collection rates by 25%
- Implement an advanced collection management software system
- Train staff on effective collection strategies
- Incentivize timely payments with discounts
- KRReduce invoice processing time by 30%
- Streamline invoice approval processes
- Train staff on efficient invoice management
- Implement automated invoice processing software
- KRDecrease outstanding payments by 40%
- Implement quicker invoice processing system
- Review and update current payment follow-up procedures
- Negotiate payment plans with delinquent customers
OKRs to enhance a culture emphasizing accountability, resourcefulness, and growth
- ObjectiveEnhance a culture emphasizing accountability, resourcefulness, and growth
- KRImprove individual team member accountability by 20% as measured by project completions
- Implement a transparent tracking system for project progress
- Encourage peer reviews upon project completion
- Set clear personal deadlines for individual tasks
- KRAchieve a 25% increase in workflow efficiency through training and resource allocation
- Invest in upgrading work-related equipment and software
- Implement ongoing skills training for all team members
- Reassign tasks based on individual strengths and skills
- KRElevate professional growth by implementing one educational seminar per department
- Select suitable topics for each department's educational seminar
- Schedule the seminars for all departments
- Identify industry experts to facilitate the seminars
OKRs to enhance precision and productivity of tax and accounting operations
- ObjectiveEnhance precision and productivity of tax and accounting operations
- KRReduce bookkeeping errors by 20% through the introduction of automation software
- Train employees to use the new software efficiently
- Research and select suitable bookkeeping automation software
- Implement chosen automation system into daily operations
- KRCondense tax computation time by 30% via process optimization
- Implement efficient tax software to streamline computations
- Regularly update tax computation best practices
- Allocate more resources to data compilation
- KRAchieve 15% rise in overall productivity by training staff in new methodologies
- Identify relevant training programs for new methodologies
- Arrange and schedule training for staff members
- Monitor and assess improvements in productivity post-training
OKRs to ensure completion of all account schedules and bank reconciliations
- ObjectiveEnsure completion of all account schedules and bank reconciliations
- KRSuccessfully complete and document all minor accounts' reconciliation by week 6
- Reconcile discrepancies found in all reviewed accounts
- Review all minor accounts for outstanding discrepancies
- Document results of reconciliation for all accounts
- KRImplement a new system to track bi-weekly progress of bank reconciliations
- Train staff on using the new system
- Identify suitable software for tracking reconciliation progress
- Initiate regular bi-weekly update meetings
- KRInitiate and finish 100% reconciliation of 10 major accounts within first 4 weeks
- Begin reconciling the discrepancies for each account
- Identify the 10 major accounts requiring reconciliation
- Complete reconciliation process for all accounts
OKRs to surpass annual operation plan and meet free cash flow target
- ObjectiveSurpass annual operation plan and meet free cash flow target
- KRImprove collections process to reduce accounts receivables by 15%
- Implement stricter credit control procedures
- Escalate overdue accounts faster
- Streamline invoice issuance and follow-up systems
- KRIncrease sales revenue by 20% to boost free cash flow
- Innovate and introduce new revenue-generating services or products
- Develop and implement aggressive marketing and sales strategies
- Prioritize upselling and cross-selling to current customers
- KRCut operational expenses by 10% to ensure positive cash flow
- Renegotiate vendor contracts for better pricing
- Identify areas of budget waste to mitigate unnecessary spending
- Implement cost-saving technology improvements
How to write your own Account Manager OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Account Manager OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Account Manager OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Account Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance travel agent business through video competition
- OKRs to enhance proficiency and understanding in Golang fundamentals
- OKRs to significantly improve the timeliness of projects
- OKRs to successfully develop and launch new products and platforms to customers
- OKRs to execute foundational groundwork for our 2025 performance management system
- OKRs to boost the count of medium and large business accounts