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10 OKR examples for Account Management Team

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What are Account Management Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Account Management Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Account Management Team OKRs examples

You'll find below a list of Objectives and Key Results templates for Account Management Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to establish an effective account management team

  • ObjectiveEstablish an effective account management team
  • KRRecruit and train a 5-member account management team by week 6
  • TaskPost job ads on online platforms for account management positions
  • TaskDevelop and initiate a comprehensive training program
  • TaskConduct interviews and select five suitable candidates
  • KRIncrease gross margin by 15% through upselling and cross-selling efforts
  • TaskTrain sales team on effective upselling and cross-selling techniques
  • TaskImplement incentive schemes to motivate upselling and cross-selling
  • TaskIdentify key opportunities for cross-selling and upselling in product lines
  • KRAchieve a 10% quarterly growth in customer performance scores
  • TaskProactively ask for and respond to customer feedback
  • TaskImplement weekly staff training on customer service improvements
  • TaskCreate an incentive program to boost customer satisfaction

OKRs to boost revenue by enhancing account management strategies

  • ObjectiveBoost revenue by enhancing account management strategies
  • KRImprove account profitability by reducing churn rate by 8%
  • TaskImprove customer service responses and resolution time
  • TaskMonitor customer interactions for potential churn signals
  • TaskImplement customer loyalty programmes to encourage retention
  • KREnable upselling opportunities by identifying 10% of existing accounts for expansion
  • TaskImplement upselling strategies through targeted communication
  • TaskDevelop personalized upselling strategies for identified accounts
  • TaskAnalyze customer data to identify top 10% for potential account growth
  • KRIncrease account renewals by 15% through improved client relationship strategies
  • TaskOffer incentives for timely renewals
  • TaskImplement frequent, personalized communication with existing clients
  • TaskDevelop and provide exclusive benefits for loyal customers

OKRs to improve efficiency in meeting accounting deadlines

  • ObjectiveImprove efficiency in meeting accounting deadlines
  • KRAchieve 100% on-time completion for end-of-month reconciliation
  • TaskPerform weekly audits to maintain accuracy and timeliness
  • TaskAssign specific roles and timelines to the team
  • TaskImplement a daily monitoring system for all reconciliation tasks
  • KRIncrease early completion rate by 10%
  • TaskStreamline processes for quicker completion
  • TaskProvide efficient training to improve early completion skills
  • TaskImplement rewards for tasks completed ahead of schedule
  • KRReduce late submission of reports by 20%
  • TaskIntroduce penalties for late report submissions
  • TaskRegularly remind team about upcoming report due dates
  • TaskImplement strict deadlines for submission of reports

OKRs to boost Overall Account Health

  • ObjectiveBoost Overall Account Health
  • KRIncrease active account numbers by 20%
  • TaskImplement a referral program to encourage current users to recruit others
  • TaskExecute targeted marketing campaigns to attract potential users
  • TaskEnhance user experience for higher customer satisfaction and retention
  • KRReduce overdue balances by 30%
  • TaskEnhance reminders and notices for due payments
  • TaskImplement stricter payment deadlines and announce them clearly
  • TaskOffer incentives for early or on-time payments
  • KRAlign 90% of accounts with compliance standards
  • TaskArrange training on compliance standards for account management team
  • TaskImplement necessary updates to align accounts with standards
  • TaskConduct individual reviews of existing accounts for compliance

OKRs to ensure completion of all account schedules and bank reconciliations

  • ObjectiveEnsure completion of all account schedules and bank reconciliations
  • KRSuccessfully complete and document all minor accounts' reconciliation by week 6
  • TaskReconcile discrepancies found in all reviewed accounts
  • TaskReview all minor accounts for outstanding discrepancies
  • TaskDocument results of reconciliation for all accounts
  • KRImplement a new system to track bi-weekly progress of bank reconciliations
  • TaskTrain staff on using the new system
  • TaskIdentify suitable software for tracking reconciliation progress
  • TaskInitiate regular bi-weekly update meetings
  • KRInitiate and finish 100% reconciliation of 10 major accounts within first 4 weeks
  • TaskBegin reconciling the discrepancies for each account
  • TaskIdentify the 10 major accounts requiring reconciliation
  • TaskComplete reconciliation process for all accounts

OKRs to secure renewal of OnPoint clients with updated agreement

  • ObjectiveSecure renewal of OnPoint clients with updated agreement
  • KRAchieve a 95% satisfaction rate among clients renewing their contracts
  • TaskConduct regular customer satisfaction surveys and improve upon feedback
  • TaskInitiate loyalty programs that add value to contracts
  • TaskBoost customer service quality and response times
  • KRFinalize Managed Services Agreement details for all renewals by mid-quarter
  • TaskConfirm all agreements by the designated time
  • TaskReview all Managed Services Agreement renewal details
  • TaskUpdate any necessary agreement terms
  • KRPersuade 70% of current clients to renew under the new pricing within the quarter
  • TaskCreate a persuasive presentation highlighting benefits of new pricing plan
  • TaskSchedule phone consultations to discuss individual concerns
  • TaskOffer limited-time incentives for early renewal

OKRs to implement effective annual success plans

  • ObjectiveImplement effective annual success plans
  • KRGet 80% positive feedback on implemented success plans from account holders
  • TaskRegularly solicit feedback on the success plan from account holders
  • TaskAdjust and improve the success plan based on the collected feedback
  • TaskImplement a robust, customer-focused success plan for account holders
  • KREstablish rapport with 10 unique strategic account drivers
  • TaskInitiate contact, introduce self, and establish connection
  • TaskIdentify and research 10 key strategic account drivers
  • TaskMaintain regular communication and demonstrate understanding of their business needs
  • KRDevelop and solidify 5 long-term strategies for major accounts
  • TaskIdentify top 5 major accounts needing strategic development
  • TaskRegularly review and revise strategies to assure ongoing effectiveness
  • TaskEstablish strategies focusing on long-term client growth and retention

OKRs to decrease days payable outstanding for better cash flow management

  • ObjectiveDecrease days payable outstanding for better cash flow management
  • KRImplement automation tools in 80% of payable systems
  • TaskSelect appropriate automation tools for these systems
  • TaskIdentify payable systems suitable for automation
  • TaskTrain staff on the usage of these tools
  • KRAchieve 25% faster dispute resolution for payable invoices
  • TaskTrain staff in effective dispute resolution techniques
  • TaskRegularly review and streamline dispute policies
  • TaskImplement a centralized dispute management system
  • KRReduce average invoice processing time by 30%
  • TaskStreamline approval workflows for quicker turnarounds
  • TaskTrain staff on efficient invoice handling procedures
  • TaskImplement automated invoice processing software

OKRs to improve invoice processing and payment efficiency

  • ObjectiveImprove invoice processing and payment efficiency
  • KRIncrease on-time payments by 30%
  • TaskOffer incentives for early or on-time payments
  • TaskImplement reminders for due payments through email or texts
  • TaskImprove payment platforms for easier transactions
  • KRReduce invoice processing errors by 20%
  • TaskRegularly review and audit processed invoices
  • TaskTrain staff thoroughly on proper invoice processing
  • TaskImplement a reliable automated invoice processing system
  • KRReduce average invoice processing time by 15%
  • TaskRegularly review and improve invoicing processes
  • TaskTrain staff on efficient invoice handling procedures
  • TaskImplement automated invoice processing software

OKRs to boost efficiency, unify team, and grow account base

  • ObjectiveBoost efficiency, unify team, and grow account base
  • KRIncrease productivity rates by 25% through process optimization
  • TaskImplement new technologies for process automation
  • TaskIdentify inefficiencies in current work processes
  • TaskTrain staff in optimized work methodologies
  • KRFoster team collaboration resulting in 15% improvement in project completion rates
  • TaskAssign collaborative tasks to increase interdependence and communication
  • TaskEstablish a systematic approach to project management
  • TaskImplement regular team building exercises and workshops
  • KRAcquire 30 new accounts through targeted marketing strategies
  • TaskFollow up and close on leads
  • TaskIdentify potential clients through market research
  • TaskDevelop and implement targeted marketing campaign

How to write your own Account Management Team OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Account Management Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Account Management Team OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Account Management Team OKR templates

We have more templates to help you draft your team goals and OKRs.

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