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OKR template to increase the acquisition of new clients

This sales OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.

Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.

Your OKR template

The OKR titled "Increase the acquisition of new clients" sets out actionable steps to boost client growth through sales improvement and referral programs. The first objective aims to convert at least 15% of leads into new clientele by enhancing sales techniques and offerings. This will be achieved by training the sales team on closing techniques, developing a personalized follow-up strategy for leads, and enhancing product or service offerings.

The second objective focuses on increasing client referrals by 20% through the implementation of a client referral program. Existing clients will be encouraged to refer new clients while staff will be trained on the implementation of the program. The structuring of a sound referral program is also part of this objective.

The third objective is to increase website traffic by 25% through the optimization of SEO and content marketing strategies. Web content will be fortified with relevant keywords for SEO optimization, and a higher frequency of blog posts will be used to enhance organic search visibility. A social media promotion strategy will also be developed to drive traffic to the website.

These objectives lay out a clear path towards the main aim of acquiring more clients, with a calculated approach to improving sales, referrals, and website traffic.
  • ObjectiveObjectiveIncrease the acquisition of new clients
  • Key ResultKRConvert 15% of leads into new clients by improving sales techniques and offerings
  • TaskImplement advanced training for sales team on closing techniques
  • TaskDevelop personalized follow-up strategy for leads
  • TaskReview and enhance product or service offerings
  • Key ResultKRIncrease client referrals by 20% by implementing a client referral program
  • TaskPromote referral program to existing clients
  • TaskTrain staff on referral program implementation
  • TaskDevelop a structured client referral program
  • Key ResultKRBoost website traffic by 25% through optimizing SEO and content marketing strategies
  • TaskResearch and incorporate relevant keywords into website content for SEO optimization
  • TaskIncrease blog post frequency to improve organic search visibility
  • TaskDevelop a social media promotion strategy to drive traffic
Use in Tability

Tability: the best OKR software for results-driven teams

OKRs should be tracked weekly to be effective, and Tability is the perfect tool for that.

Tability is the best OKR software that embraces modern principles to help teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Get an OKR agent that can review existing OKRs, suggest improvements, and monitor execution
  • Connect your OKRs and team goals to Jira, ClickUp, Linear, Asana, and more
  • Automate reporting with integrations and built-in dashboard

You can import OKRs in seconds with the magic importer, and start executing your goals in no time.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

Related OKRs examples

You can also explore more templates for Sales, Marketing, Product to find examples that match your team's goals.

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