OKR template to secure a new project contract with a new client
This leadership OKR template is a strong starting point for teams that need better alignment, clearer priorities, and more disciplined goal tracking.
Use it to turn a business priority into a measurable objective, then review progress weekly so your team can adjust execution before the quarter gets away from you.
Your OKR template
The first outcome revolves around identifying and establishing contact with 50 potential new clients within the industry. Initiatives include researching to compile a list of potential clients, sending introductory emails to prospective clients, and drafting personalized messages to establish initial contact.
The second outcome is about submitting high-quality proposals to at least 20 new clients. This involves developing robust, customized proposals for each client, and submitting them promptly. The task also requires researching the needs of 20 new potential clients.
The final outcome focuses on successfully negotiating and finalizing a contract with one new client. For this, the initiatives encapsulate identifying the potential new clients, crafting personalized business proposals for them, and arranging meetings to negotiate and finalize contracts.
ObjectiveSecure a new project contract with a new client
KRIdentify and establish contact with 50 potential new clients within the industry
Research to compile a list of 50 potential clients within the industry
Send emails to identified potential clients
Draft a personalized introductory email to establish contact
KRSubmit high-quality proposals to at least 20 new prospective clients
Develop robust, customized proposals for each client
Submit the proposals and follow up promptly
Identify 20 potential new clients and research their needs
KRSuccessfully negotiate and finalize at least one contract with a new client
Identify and research potential new clients
Craft and send personalized business proposals
Arrange negotiation meetings to finalize contract
Tability: the best OKR software for results-driven teams
OKRs should be tracked weekly to be effective, and Tability is the perfect tool for that.
Tability is the best OKR software that embraces modern principles to help teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Get an OKR agent that can review existing OKRs, suggest improvements, and monitor execution
- Connect your OKRs and team goals to Jira, ClickUp, Linear, Asana, and more
- Automate reporting with integrations and built-in dashboard
You can import OKRs in seconds with the magic importer, and start executing your goals in no time.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale