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tability.ioWhat are Seo Management Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Seo Management Team. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
Seo Management Team OKRs examples
You will find in the next section many different Seo Management Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to increase sales of our branded products to achieve 60% of total sales
- ObjectiveIncrease sales of our branded products to achieve 60% of total sales
- KRImprove conversion rate of leads interested in our branded products by 15%
- Enhance product descriptions for clearer understanding and appeal
- Develop targeted marketing strategies for interested leads
- Implement effective follow-up process to ensure lead conversion
- KRGenerate 30% more leads interested in our branded products
- Optimize our website for better SEO rankings
- Increase visibility through social media advertising
- Implement referral programs to encourage word-of-mouth
- KRIncrease inventory of our branded products by 20%
- Analyze current inventory of branded products
- Order additional 20% of current inventory from suppliers
- Organize and stock received products
OKRs to optimize evergreen funnel to boost inbound discovery calls
- ObjectiveOptimize evergreen funnel to boost inbound discovery calls
- KRIncrease inbound discovery calls by 20% through funnel optimization
- Optimize website landing pages to boost conversions
- Enhance content marketing to attract potential leads
- Review and update SEO strategy for improved organic traffic
- KRReduce bounce rates by 15% on funnel landing pages
- Create engaging, relevant content on landing pages
- Improve website loading speed for seamless user experience
- Optimize website design for mobile users
- KRImprove call-to-action click-through rate by 10% on the funnel pages
- Optimize page load speed to prevent drop-offs
- Adjust copywriting techniques to improve user engagement
- Redesign call-to-action buttons for better visibility and clarity
OKRs to increase effectiveness and efficiency of sales pipeline management
- ObjectiveIncrease effectiveness and efficiency of sales pipeline management
- KRImprove conversion rate of leads to sales by 10%
- Enhance product descriptions and sales copy
- Train sales team in effective conversion techniques
- Implement a follow-up system for engaging and nurturing leads
- KRShorten sales cycle duration by 15% through process optimization
- Review and streamline existing sales process stages
- Implement an efficient CRM system for sales
- Train sales team on optimized process
- KRIncrease the number of qualified leads in the pipeline by 20%
- Implement targeted marketing campaigns
- Improve website's SEO to drive organic leads
- Optimize our lead qualification process
OKRs to broaden visibility and recognition of the brand
- ObjectiveBroaden visibility and recognition of the brand
- KRSecure 4 guest blog posts on high-traffic industry websites
- Identify 4 high-traffic industry websites suitable for guest blogging
- Contact website owners to negotiate posting arrangements
- Draft compelling, relevant blog posts for submission
- KRIncrease social media followers by 30%
- Use targeted hashtags relevant to specific audiences
- Engage with followers daily through responses and interactions
- Regularly post high-quality, shareable content
- KRAchieve a 20% increase in website traffic through organic search results
- Produce high-quality, keyword-rich content regularly to draw organic traffic
- Implement SEO optimization strategies to improve website's search engine ranking
- Analyze and optimize website loading speed for better user experience
OKRs to increase inbound discovery calls through an evergreen funnel test
- ObjectiveIncrease inbound discovery calls through an evergreen funnel test
- KRImprove the conversion rate of the funnel test by 15%
- Implement A/B testing for improved customer interaction
- Analyze current funnel performance and identify weak points
- Tailor content to target audience's needs and interests
- KRAttract 30% more organic traffic to the funnel landing page
- Regularly publish high-quality, keyword-rich content
- Implement and optimize SEO strategies on the landing page
- Promote the landing page through social media platforms
- KRAchieve a 20% increase in inbound discovery calls within the quarter
- Boost social media advertisements and engagement
- Develop and implement nuanced inbound marketing strategies
- Enhance SEO efforts for increased online visibility
How to write your own Seo Management Team OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Seo Management Team OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Seo Management Team OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Seo Management Team OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to implement IdentityNow for efficient account creation OKRs to launch a high-quality Real Estate focused newsletter OKRs to enhance technical proficiency and efficiency as a Cloud Architect OKRs to drive significant growth in sales volume next quarter OKRs to enhance IT efficiency and business process optimization OKRs to decrease days payable outstanding for better cash flow management