A starting point for clearer priorities and measurable progress. Make the targets your own.
Improve the cross-sell ration by 15%
Achieve net sales of $12M
Reduce customer churn rate from 35% to 15%
Increase revenue/sales staff from $1.2k to $2k
Increase the Average Revenue Per Unit (ARPU) to $275
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Sales OKR example
Suggested timeframe: Set with your team
1 objective · 5 key results
Example targets. Adapt to your baseline before you start.---
title: Develop a winning sales strategy
objectives:
- title: 'Develop a winning sales strategy '
outcomes:
- title: Improve the cross-sell ration by 15%
from: 20.0
to: 30.0
score_format: _number_% cross-sell
initiatives: []
- title: Achieve net sales of $12M
from: 0.0
to: 12000000.0
score_format: "$_number_"
initiatives: []
- title: Reduce customer churn rate from 35% to 15%
from: 35.0
to: 15.0
score_format: _number_% churn
initiatives: []
- title: Increase revenue/sales staff from $1.2k to $2k
from: 1200.0
to: 2000.0
score_format: "$_number_/sales staff"
initiatives: []
- title: Increase the Average Revenue Per Unit (ARPU) to $275
from: 210.0
to: 275.0
score_format: "$_number_ ARPU"
initiatives: []
Turn sales into an efficient growth engine
Shift our sales effort to focus on the US market
Increase the acquisition of new clients