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tability.ioWhat are Brand OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We've tailored a list of OKRs examples for Brand to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Brand OKRs examples
We've added many examples of Brand Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to establish powerful brand's core messaging and voice
ObjectiveEstablish powerful brand's core messaging and voice
KRUse feedback to create and test 5 distinct brand voice options by week 10
Implement and test each brand voice option- Develop 5 unique brand voice options based on feedback
- Compile feedback on current brand voice from different stakeholders
- KRFinalize and integrate agreed brand voice into all marketing materials by week 12
- Review and confirm the agreed brand voice by week 10
- Update all marketing materials with new brand voice by week 11
- Fully integrate brand voice into marketing strategy by week 12
- KRConduct 3 focus group sessions to get insights on effective brand messaging by week 6
- Schedule and conduct 3 focus group sessions
- Identify and recruit suitable participants for focus group sessions
- Prepare structure and content for each focus group session
OKRs to establish a powerful and influential personal brand
- ObjectiveEstablish a powerful and influential personal brand
- KRIncrease LinkedIn network by 200 professionals within desired industry or niche
- Engage regularly in industry-related LinkedIn discussions
- Send personalized connection requests to 200 industry-specific professionals
- Post thoughtful content relevant to desired industry
- KRSecure at least 3 speaking engagements on relevant industry panels or webinars
- Create and send tailored proposals to event organizers
- Follow-up on sent proposals to secure engagements
- Identify suitable industry panels or webinars for engagement
- KRDevelop and launch personal website reaching 500 unique visitors within 3 weeks
- Use social media and email campaigns to drive traffic
- Design and build personal website with engaging, SEO-optimized content
- Implement a digital marketing strategy for website promotion
OKRs to establish a strong personal brand for Carnevali's human management and project endeavors
- ObjectiveEstablish a strong personal brand for Carnevali's human management and project endeavors
- KRNetwork with 50 professionals in the industry to foster strategic partnerships
- Identify 50 professionals of interest in the industry
- Initiate contact via emails or professional networks
- Schedule meetings to discuss potential partnerships
- KRBuild a robust website showcasing my expertise and past projects
- Develop and design website using a reliable platform
- Gather information about past projects and relevant experience
- Outline a clear, concise site structure with dedicated sections
- KRCreate and implement a social media marketing strategy to increase brand awareness
- Determine target audience and their preferred social media platforms
- Schedule and monitor regular posts to maximize visibility
- Develop engaging content tailored to each platform
OKRs to elevate WorldFirst brand globally on social platforms
- ObjectiveElevate WorldFirst brand globally on social platforms
- KRAchieve 20% increase in engagement rates on posted global content
- Initiate consistent, authentic interactions with followers on all posts
- Implement feedback surveys to improve content quality and relevance
- Create tailored, relevant content specific to each global audience
- KRGenerate 10% more global leads through social media campaigns
- Develop and implement targeted social media marketing strategies
- Increase post frequency on all social media channels
- Track, analyze, and adjust strategies based on performance
- KRIncrease international follower count by 30% across all social media channels
- Create content resonating with diverse international cultures
- Implement targeted social media campaigns globally
- Engage with followers in different time zones
OKRs to position Nordstrom as the ultimate hub for brand discovery
- ObjectivePosition Nordstrom as the ultimate hub for brand discovery
- KRAchieve 15% more customer inquiries on new brands introduced
- Offer special promotions for inquiries on new brands
- Increase social media advertising for new brands
- Improve SEO for new products to boost visibility
- KRLaunch at least two customer interactive brand exploration events
- Create and distribute invitations to customers
- Identify suitable venues for hosting the brand exploration events
- Develop engaging interactive activities involving the brand
- KRIncrease brands featured on Nordstrom website by 20%
- Implement brand introductions and promotional strategies on website
- Identify new brands aligned with Nordstrom's customer base and quality standard
- Negotiate partnership agreements with targeted brands for website placement
OKRs to boost audience loyalty and brand affiliation
- ObjectiveBoost audience loyalty and brand affiliation
- KROrganize and execute 3 audience-engaging activities that reinforces brand loyalty
- KRIncrease repeat customer rate by 15%
- Offer exclusive deals or discounts for returning customers
- Implement a customer loyalty rewards program
- Enhance post-purchase communication and customer service
- KRAchieve a 20% increase in positive brand sentiment analysis results
- Improve and maintain high-quality customer service interactions
- Launch a positive, engaging social media marketing campaign
- Develop and implement a strong customer satisfaction survey strategy
OKRs to amplify our brand visibility through strategic content marketing
- ObjectiveAmplify our brand visibility through strategic content marketing
- KRDrive a 25% growth in newsletter subscriptions with engaging blog posts
- KRGenerate 20% increase in unique page visits through SEO-optimized content
- Monitor website traffic and adjust SEO strategies accordingly
- Conduct keyword research for highly searched terms in your industry
- Optimize website content with selected keywords
- KRBoost social media shares by 30% through effective content distribution
- Create engaging, shareable content relevant to target audience
- Utilize influencers for wider content distribution
- Monitor and optimize content sharing strategies regularly
OKRs to boost overall brand visibility
- ObjectiveBoost overall brand visibility
- KRLaunch 2 advertising campaigns to boost customer engagement by 50%
- Implement campaigns across chosen digital platforms
- Monitor and analyze campaign performance regularly
- Develop two creative, targeted advertising campaigns
- KRIncrease social media followers by 30% to widen online presence
- Generate engaging content regularly to foster audience interaction
- Utilize hashtags effectively to increase discoverability
- Collaborate with influencers to expand reach
- KRFacilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
- Identify potential partners that align with the company's market and values
- Negotiate and finalize partnership agreements and launch campaigns
- Initiate discussions with these partners about cross-promotion opportunities
OKRs to boost internal outreach and enhance brand recognition
- ObjectiveBoost internal outreach and enhance brand recognition
- KRAchieve a 30% increase in employee engagement in company wide initiatives
- Create engaging, inclusive intra-office communication channels
- Implement regular employee feedback sessions on company initiatives
- Recognize and reward active employee participation in initiatives
- KRGain 20% more followers on all company social media platforms
- Create engaging and shareable content consistently
- Foster collaboration with relevant influencers
- Implement targeted ad campaigns on each platform
- KRExecute 2 brand promotional activities leading to 40% increase in brand awareness
- Implement, measure, and adjust the promotional strategies
- Identify relevant platforms for brand promotion activities
- Plan and develop engaging promotional content
OKRs to establish credibility and recognition as a successful mentor and career guide
- ObjectiveEstablish credibility and recognition as a successful mentor and career guide
- KRSuccessfully guide 10 individuals in their chosen career paths
- Monitor progress and provide regular feedback for improvement
- Develop personalized career development plans for each individual
- Provide one-on-one career counseling for individual path planning
- KRReceive at least a 4-star rating on mentorship from each individual
- Continuously enhance communication and listening skills
- Provide personalized guidance tailored to each individual's needs
- Seek feedback regularly and adjust mentorship style accordingly
- KRPromote personal brand by publishing 5 insightful articles on career guidance
- Identify key topics of interest on career guidance
- Publish and promote articles via social media platforms
- Draft and finalize five insightful articles
How to write your own Brand OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Brand OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Brand OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Brand OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance productivity across all regional offices
- OKRs to implement efficient cloud automation systems
- OKRs to enhance visual uniformity throughout multiple platforms
- OKRs to improve delivery efficiency using our in-house tool
- OKRs to become proficient at React
- OKRs to improve overall HR efficiency and employee satisfaction