A starting point for clearer priorities and measurable progress. Make the targets your own.
Recruit 10 sales partners in the US
Generate a pipeline of $500K in the US
20% of new sales come from the US
20% of the Marketing Qualified Leads are coming from the US
Attend 3 conferences in America
Organize 10 webinars for the US audience
Here's a simple OKRs plan for an organization that wants to enter the US market.
Looking at revenues is a sure way to measure success, but it's generally a lagging indicator of success and it might take some time before you see the first deals being closed.
This is why the first KR is about tracking the pipeline (pre-revenue). It should be able to move early in the quarter, giving you some great insights on how to adjust your strategy.
On the Marketing side, there's also a second OKRs that focuses on increasing the brand presence in the US.
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Sales OKR example
Suggested timeframe: Set with your team
2 objectives · 6 key results
Example targets. Adapt to your baseline before you start.---
title: Enter the US market
objectives:
- title: Shift our sales effort to focus on the US market
outcomes:
- title: Recruit 10 sales partners in the US
from: 0.0
to: 10.0
score_format: _number_ partners
initiatives:
- title: Create partnership resources and templates
- title: Create outreach script
- title: Identify 50 potential partners
- title: Generate a pipeline of $500K in the US
from: 0.0
to: 500000.0
score_format: "$_number_ pipeline"
initiatives:
- title: Get a list of 1,000 companies to qualify
- title: Recruit new SDRs
- title: Create sales playbook for the US market
- title: 20% of new sales come from the US
from: 0.0
to: 20.0
score_format: _number_%
initiatives: []
- title: Develop a strong voice in the US
outcomes:
- title: 20% of the Marketing Qualified Leads are coming from the US
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Attend 3 conferences in America
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Organize 10 webinars for the US audience
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Create a list of 30 tiers-1 guests for our webinars
Turn sales into an efficient growth engine
Develop a winning sales strategy
Increase the acquisition of new clients