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Marketing OKR example

Build a strong and consistent brand

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTMarketing OKRs
OBJECTIVE

Build a strong, consistent brand

  1. KR 1

    80% of people can clearly identify our brand vs. other competitors in blind tests

  2. KR 2

    Our brand guidelines cover 100% of our public facing assets

  3. KR 3

    All websites/emails/keynotes are using the new brand guidelines

Example targets. Adapt to your baseline before you start.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Build a strong and consistent brand
objectives:
- title: Build a strong, consistent brand
  outcomes:
  - title: 80% of people can clearly identify our brand vs. other competitors in blind
      tests
    from: 20.0
    to: 80.0
    score_format: _number_% recognition
    initiatives: []
  - title: Our brand guidelines cover 100% of our public facing assets
    from: 25.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: All websites/emails/keynotes are using the new brand guidelines
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
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