Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Tiktok

What is Tiktok strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Tiktok strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Tiktok strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Tiktok strategy examples

You will find in the next section many different Tiktok tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for growing sales on TikTok Shop

  • ⛳️ Strategy 1: Enhance brand visibility

    • Utilise popular TikTok influencers to promote products
    • Create engaging video content showcasing products daily
    • Implement a TikTok hashtag campaign related to the brand
    • Optimise product descriptions for SEO within TikTok
    • Use TikTok's paid advertising options to reach a wider audience
    • Collaborate with complementary brands for shoutouts
    • Join TikTok challenges that align with brand values
    • Analyse competitors' strategies and adjust accordingly
    • Host live events or Q&A sessions to engage followers
    • Encourage customers to share reviews and tag the brand

  • ⛳️ Strategy 2: Leverage TikTok features

    • Set up TikTok Shop with detailed product listings
    • Use TikTok's shopping links within videos effectively
    • Regularly update the TikTok Shop with new arrivals
    • Create and pin a shopping video on your TikTok profile
    • Utilise the 'Shop Now' call-to-action in videos
    • Identify best-performing products and promote more intensively
    • Cross-promote TikTok Shop on other social media platforms
    • Collect data from TikTok analytics to optimise campaigns
    • Run limited-time promotions or exclusive offers
    • Develop creative content formats using TikTok features

  • ⛳️ Strategy 3: Drive engagement and community

    • Engage with follower comments promptly and authentically
    • Develop a consistent posting schedule that works for the audience
    • Create a TikTok group or community related to brand interests
    • Introduce user-generated content campaigns
    • Run interactive TikTok polls or quizzes related to products
    • Share behind-the-scenes content to build brand personality
    • Highlight customer testimonials and case studies in videos
    • Launch referral programs incentivising followers to share
    • Organise virtual meet-and-greets with brand ambassadors
    • Foster collaborations with frequent TikTok content creators
tiktok-shopinfluencer-marketingtiktok-marketing-specialistsocial-media-managercontent-creation-teambrand-development-team
Implement these strategies

Strategies and tactics for improving digital performance for Ajar | Enterprise car rentals

  • ⛳️ Strategy 1: Optimise channel performance

    • Calculate CPI, CPA, ROAS, and install-to-booking conversion rates for each channel
    • Identify and pause underperforming channels with high CPA and low conversion
    • Increase budget allocation to channels with high-intent users, like Apple Search Ads
    • Improve Snapchat's conversion rate by refining target audience and creatives
    • Utilise Google Search for high-intent ‘brand + non-brand’ queries
    • Refine existing remarketing strategies by using an improved funnel architecture
    • Develop specific creatives for each channel focusing on conversion intent
    • Use A/B testing for ad creatives to increase engagement and conversion
    • Utilise lookalike audiences in Meta and TikTok to capture similar high-converting users
    • Engage in constant review and feedback loops with the analytics team to optimise ongoing campaigns

  • ⛳️ Strategy 2: Implement a result-driven 45-day media plan

    • Allocate 40% budget to high-performing channels (Apple Search, Google) focusing on lower funnel
    • Divide 30% budget across Meta, TikTok, and programmatic for awareness and engagement
    • Allot 20% budget for mid-funnel engagement through curated Snapchat and X content
    • Dedicate 10% for LinkedIn targeting professional audiences for corporate rentals
    • Set weekly pacing and adjust budgets based on weekly performance reviews
    • Establish CPA targets across platforms, ensuring no channel exceeds 210 SAR
    • Use ROAS as a secondary KPI to evaluate booking value quality
    • Deploy broad targeting first 15 days, narrow post-15 days according to performance
    • Incorporate lookalike audience strategies from day 20 based on initial findings
    • Promote warm/hot audidence retargeting in the final 10 days to capture undecided users

  • ⛳️ Strategy 3: Enhance tracking and performance measurement

    • Define key conversion events such as install, sign_up, add_payment, booking_confirmed
    • Implement iOS SKAdNetwork and Android attribution models to track performance accurately
    • Use UTMs for all campaign links to ensure granular tracking capabilities
    • Set up deep links to direct users to specific app screens post-install
    • Create a reporting cadence with weekly performance reports to the team
    • Regularly validate data discrepancies by cross-referencing with internal metrics
    • Align campaign naming conventions for easy cross-channel insights
    • Execute quality assurance to verify all tracking is functional before campaign launch
    • Utilise data visualisation dashboards for real-time performance tracking
    • Conduct daily optimisations for quick tactical adjustments and weekly strategic assessments
digital-marketingconversion-ratesdigital-strategistperformance-marketeranalytics-teammarketing-team
Implement these strategies

Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

Strategies and tactics for increasing Sales on TikTok for Nuorganic

  • ⛳️ Strategy 1: Optimise video content

    • Analyse the performance of existing videos to identify high-performing content
    • Create a schedule for regular posting of video content at peak times
    • Expand the range of video content, focusing on product demonstrations and user testimonials
    • Collaborate with influencers or TikTok creators to feature products in unique ways
    • Utilise trending music and hashtags to improve video visibility
    • Encourage user-generated content by creating challenges or competitions
    • Ensure consistent branding across all videos with logos and consistent messaging
    • Utilise the TikTok ad platform to boost reach of the best-performing videos
    • Test different formats such as short videos versus longer ones
    • Track and analyse engagement and conversion rates from each video

  • ⛳️ Strategy 2: Enhance live stream experiences

    • Schedule regular live streaming events, promoting them well in advance
    • Focus on interactive and engaging content to keep viewers watching
    • Offer exclusive discounts or promotions available only during live streams
    • Incorporate a Q&A section to directly engage with viewers’ inquiries
    • Use professional equipment to improve the quality of the live stream
    • Highlight high-performing products and demonstrate their use during live events
    • Analyse viewer behaviour during streams to pinpoint drop-off moments
    • Collaborate with guest hosts or celebrities to increase attraction
    • Collect and display real-time comments and feedback for product demonstrations
    • Post stream recordings where possible, maximising reach to those unable to attend live

  • ⛳️ Strategy 3: Expand affiliate marketing efforts

    • Increase the number of affiliate partners by reaching out to relevant influencers
    • Offer attractive commission rates to incentivise partners
    • Provide affiliates with unique tracking codes to measure their impact
    • Share best-selling product recommendations with affiliates
    • Create an affiliate-exclusive promotional kit with branded materials
    • Consult current affiliates to understand their constraints and opportunities
    • Host webinars or workshops to train affiliates on effective promotion techniques
    • Monitor affiliate-driven traffic and conversion rates closely
    • Create an affiliate leaderboard to increase competitiveness
    • Send monthly reports to affiliates with their performance stats and achievements
tiktok-salesvideo-contentinfluenceraffiliate-managermarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for planning a Successful Launch for Arizona Whipped Pineapple

  • ⛳️ Strategy 1: Build Anticipation with a Pre-Launch Tease

    • Develop a teaser campaign highlighting mysterious elements of Whipped Pineapple drink
    • Use social media channels to drop hints about the flavour without fully revealing it
    • Announce a countdown to the 'First Sip' event for Club Zona members on social platforms
    • Send exclusive sneak peeks to Club Zona members via email, creating a sense of exclusivity
    • Engage audiences with interactive social media posts, such as quizzes or polls about the new flavour
    • Plan a social media challenge with a specific hashtag to generate buzz and user-generated content
    • Coordinate with influencers to create content featuring the hint drops across platforms
    • Leverage the wrapped car for short digital teaser videos revealing glimpses of the design
    • Launch a mystery online mini-game related to the Whipped Pineapple theme to boost engagement
    • Initiate a targeted digital ad blitz teasing the upcoming flavour launch

  • ⛳️ Strategy 2: Maximize Launch Impact and Drive Urgency

    • Initiate a bold social media announcement revealing the Whipped Pineapple flavour with captivating visuals
    • Coordinate a synchronized influencer blitz on launch day to maximise reach and amplify excitement
    • Deploy targeted paid media ads on Meta, TikTok, and X, highlighting 'First Sip' access and 7-Eleven availability
    • Host a virtual 'First Sip' tasting event for Club Zona members, ensuring a sense of urgency and exclusivity
    • Utilize the wrapped car for a travelling launch event, visiting 7-Eleven stores in key markets with tasting sessions
    • Schedule a series of digital reminders across platforms about the imminent availability at 7-Eleven
    • Encourage Club Zona members to share their 'First Sip' experience on social media with a branded hashtag
    • Collaborate with influencers to stagger kit rollouts tied to Club Zona invitations and retail availability
    • Execute a 'limited time only' campaign for early adopters to share experiences to drive urgency
    • Incentivize 7-Eleven purchases with a retail-exclusive reward point bonus for Club Zona members

  • ⛳️ Strategy 3: Sustain Engagement and Extend Campaign Longevity Throughout Summer

    • Continue posting creative content across platforms showcasing summer-themed ways to enjoy Whipped Pineapple
    • Introduce weekly social media challenges or contests using Whipped Pineapple in creative recipes or settings
    • Organise pop-up tasting events at strategic 7-Eleven locations with themed activities over the summer
    • Develop a user-generated content campaign encouraging consumers to share their Whipped Pineapple moments
    • Engage popular lifestyle influencers for ongoing partnerships promoting Whipped Pineapple as a summer staple
    • Run a loyalty programme through Club Zona with exclusive summer merchandise drops and discounts
    • Utilize the wrapped car for surprise appearances at summer events, festivals, and gatherings
    • Collaborate with 7-Eleven for 'summer packs' with exclusive offers for Whipped Pineapple purchases
    • Keep digital ads fresh, introducing new creative tied to summer fun and the refreshing aspect of the drink
    • Plan an end-of-summer grand prize drawing for Club Zona members who frequently engage with the product
anticipationengagementinfluencermarketersocial-media-teammarketing-team
Implement these strategies

Strategies and tactics for showcasing Factory Products on TikTok

  • ⛳️ Strategy 1: Create engaging TikTok content

    • Conduct research on trending TikTok formats relevant to craftsmanship
    • Develop a content calendar with scheduled video releases
    • Produce introductory videos highlighting the unique value of factory-crafted products
    • Feature factory tour videos showcasing the production process
    • Include behind-the-scenes footage with skilled workers explaining their techniques
    • Utilise popular music and effects to enhance the appeal of videos
    • Encourage user-generated content by hosting challenges or competitions
    • Regularly interact with viewers through comments and live Q&A sessions
    • Collaborate with TikTok influencers relevant to craftsmanship
    • Analyse engagement metrics to refine content strategy

  • ⛳️ Strategy 2: Leverage TikTok's advertising tools

    • Set clear advertising objectives focused on product awareness and sales
    • Create eye-catching ads highlighting key product features and benefits
    • Utilise TikTok's targeting options to reach consumers interested in craftsmanship
    • Test different ad formats to find the best performing ones
    • Integrate direct links to purchase products within ads
    • Monitor ad performance using TikTok analytics tools
    • Adjust advertising strategy based on data insights and trends
    • Retarget users who have shown interest in products but have not completed a purchase
    • Expand ad reach by exploring lookalike audiences
    • Allocate budget effectively by prioritising high-performing ads

  • ⛳️ Strategy 3: Build an engaged TikTok community

    • Identify and connect with potential consumer segments on TikTok
    • Initiate conversations by asking questions related to craftsmanship
    • Feature customer testimonials and success stories in TikTok content
    • Develop a series of informative videos educating viewers on product uses
    • Offer exclusive discounts and promotions through TikTok
    • Engage with community feedback to build brand trust and loyalty
    • Encourage community collaboration by inviting design suggestions
    • Host interactive TikTok live sessions with product demonstrations
    • Show appreciation by highlighting loyal community members
    • Ensure consistent posting frequency to maintain community interest
tiktok-marketingcraftsmanshipsocial-media-managercontent-creatormarketing-teamproduction-team
Implement these strategies

Strategies and tactics for implementing a Customer Service Strategy

  • ⛳️ Strategy 1: Reinforce Existing Processes and Standards

    • Reconfirm 24-hour response standard across all service channels
    • Refresh standard operating procedures (SOPs) for top issues quarterly
    • Standardise communication templates for WhatsApp, Email, and Instagram
    • Improve accuracy in escalation tracking and categorisation
    • Establish weekly cross-functional synchronization meetings with Logistics
    • Begin tagging Voice of Customer (VoC) data for insights
    • Launch a standardised training program for new and existing staff
    • Share regular customer service insights updates with Marketing and Operations
    • Strengthen internal compliance for issue follow-up procedures
    • Utilise dashboards to track and review issue resolution metrics

  • ⛳️ Strategy 2: Expand and Automate Self-Service Options

    • Launch a Help Center with region-specific frequently asked questions (FAQs)
    • Integrate self-service links into WhatsApp, email signatures, and order emails
    • Develop automated replies for common queries on WhatsApp
    • Introduce QR codes on packaging directing to support resources
    • Implement a self-service triage system for customer queries
    • Standardise delivery timeline communications per region
    • Enhance order visibility with tracking tools for customers
    • Expand Help Center content to include product care and courier information
    • Introduce automated flows for processing tracking and returns
    • Measure usage rates and effectiveness of self-service tools quarterly

  • ⛳️ Strategy 3: Strengthen Cross-Functional Collaboration and Insight Sharing

    • Maintain clear roles between Customer Service, Logistics, and Marketing
    • Establish monthly meetings to map courier delays and warehouse patterns
    • Share VoC reports and insights with Marketing and Product teams regularly
    • Coordinate with Marketing for proactive customer communication
    • Compile detailed weekly and monthly customer insights summaries
    • Enhance collaboration with Product on VoC data to inform enhancements
    • Sync with Marketing prior to each product launch for aligned messaging
    • Develop joint dashboards to track operational and customer experience metrics
    • Create a shared calendar for expected updates and communication
    • Ensure predictable service quality across all touchpoints and teams
customer-serviceinternational-expansioncustomer-service-representativelogistics-coordinatormarketing-teamoperations-team
Implement these strategies

Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
Implement these strategies

Strategies and tactics for creating a TikTok football interview series

  • ⛳️ Strategy 1: Build relationships with a football team

    • Research and identify a local football team available for interviews
    • Reach out to the team's management with a proposal for collaboration
    • Schedule a meeting to discuss potential storylines and themes for the interviews
    • Agree on a timeline and frequency for the interviews
    • Ensure legal and media permissions are granted by the team
    • Establish a direct contact person in the team for regular communication
    • Negotiate any potential costs or sponsorship opportunities
    • Gather player profiles to personalise interview segments
    • Coordinate with the team's schedule to arrange interview appointments
    • Offer value to the team, such as promotion of their matches or players

  • ⛳️ Strategy 2: Develop engaging interview content

    • Create a list of interesting and relevant questions for players
    • Research each player's career to personalise questions
    • Set up themes for each chat session, like training, personal life, or match experiences
    • Plan interactive elements for TikTok to engage viewers
    • Include segments for 'behind-the-scenes' insights during interviews
    • Use storytelling techniques to create suspenseful or emotional narratives
    • Incorporate TikTok trends and challenges into interviews to increase reach
    • Test different interview formats to find the most engaging style
    • Invite fans to submit questions for player interviews
    • Analyse viewer feedback to adjust the content strategy

  • ⛳️ Strategy 3: Optimise TikTok presence and engagement

    • Establish a clear TikTok account branding with football-themed visuals
    • Create a content calendar to schedule regular posts and updates
    • Utilise TikTok's hashtag strategy to reach football fan communities
    • Engage with followers by responding to comments and participating in discussions
    • Post teasers or highlights of upcoming interviews to build anticipation
    • Collaborate with other TikTok influencers in the sports niche
    • Use TikTok analytics to track engagement and adjust content strategy
    • Opt for interactive features such as polls or live streaming during chats
    • Join or create TikTok challenges that align with a football theme
    • Evaluate performance metrics post-interview to measure success and areas for improvement
tiktokengagementinterviewercontent-creatorsocial-media-teamcontent-development-team
Implement these strategies

How to track your Tiktok strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability