Get Tability: OKRs that don't suck | Learn more →

10 strategies and tactics for Tiktok

What is Tiktok strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Crafting the perfect Tiktok strategy can feel overwhelming, particularly when you're juggling daily responsibilities. That's why we've put together a collection of examples to spark your inspiration.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Tiktok strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Tiktok strategy examples

You will find in the next section many different Tiktok tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
Implement these strategies

Strategies and tactics for planning a Successful Launch for Arizona Whipped Pineapple

  • ⛳️ Strategy 1: Build Anticipation with a Pre-Launch Tease

    • Develop a teaser campaign highlighting mysterious elements of Whipped Pineapple drink
    • Use social media channels to drop hints about the flavour without fully revealing it
    • Announce a countdown to the 'First Sip' event for Club Zona members on social platforms
    • Send exclusive sneak peeks to Club Zona members via email, creating a sense of exclusivity
    • Engage audiences with interactive social media posts, such as quizzes or polls about the new flavour
    • Plan a social media challenge with a specific hashtag to generate buzz and user-generated content
    • Coordinate with influencers to create content featuring the hint drops across platforms
    • Leverage the wrapped car for short digital teaser videos revealing glimpses of the design
    • Launch a mystery online mini-game related to the Whipped Pineapple theme to boost engagement
    • Initiate a targeted digital ad blitz teasing the upcoming flavour launch

  • ⛳️ Strategy 2: Maximize Launch Impact and Drive Urgency

    • Initiate a bold social media announcement revealing the Whipped Pineapple flavour with captivating visuals
    • Coordinate a synchronized influencer blitz on launch day to maximise reach and amplify excitement
    • Deploy targeted paid media ads on Meta, TikTok, and X, highlighting 'First Sip' access and 7-Eleven availability
    • Host a virtual 'First Sip' tasting event for Club Zona members, ensuring a sense of urgency and exclusivity
    • Utilize the wrapped car for a travelling launch event, visiting 7-Eleven stores in key markets with tasting sessions
    • Schedule a series of digital reminders across platforms about the imminent availability at 7-Eleven
    • Encourage Club Zona members to share their 'First Sip' experience on social media with a branded hashtag
    • Collaborate with influencers to stagger kit rollouts tied to Club Zona invitations and retail availability
    • Execute a 'limited time only' campaign for early adopters to share experiences to drive urgency
    • Incentivize 7-Eleven purchases with a retail-exclusive reward point bonus for Club Zona members

  • ⛳️ Strategy 3: Sustain Engagement and Extend Campaign Longevity Throughout Summer

    • Continue posting creative content across platforms showcasing summer-themed ways to enjoy Whipped Pineapple
    • Introduce weekly social media challenges or contests using Whipped Pineapple in creative recipes or settings
    • Organise pop-up tasting events at strategic 7-Eleven locations with themed activities over the summer
    • Develop a user-generated content campaign encouraging consumers to share their Whipped Pineapple moments
    • Engage popular lifestyle influencers for ongoing partnerships promoting Whipped Pineapple as a summer staple
    • Run a loyalty programme through Club Zona with exclusive summer merchandise drops and discounts
    • Utilize the wrapped car for surprise appearances at summer events, festivals, and gatherings
    • Collaborate with 7-Eleven for 'summer packs' with exclusive offers for Whipped Pineapple purchases
    • Keep digital ads fresh, introducing new creative tied to summer fun and the refreshing aspect of the drink
    • Plan an end-of-summer grand prize drawing for Club Zona members who frequently engage with the product
anticipationengagementinfluencermarketersocial-media-teammarketing-team
Implement these strategies

Strategies and tactics for showcasing Factory Products on TikTok

  • ⛳️ Strategy 1: Create engaging TikTok content

    • Conduct research on trending TikTok formats relevant to craftsmanship
    • Develop a content calendar with scheduled video releases
    • Produce introductory videos highlighting the unique value of factory-crafted products
    • Feature factory tour videos showcasing the production process
    • Include behind-the-scenes footage with skilled workers explaining their techniques
    • Utilise popular music and effects to enhance the appeal of videos
    • Encourage user-generated content by hosting challenges or competitions
    • Regularly interact with viewers through comments and live Q&A sessions
    • Collaborate with TikTok influencers relevant to craftsmanship
    • Analyse engagement metrics to refine content strategy

  • ⛳️ Strategy 2: Leverage TikTok's advertising tools

    • Set clear advertising objectives focused on product awareness and sales
    • Create eye-catching ads highlighting key product features and benefits
    • Utilise TikTok's targeting options to reach consumers interested in craftsmanship
    • Test different ad formats to find the best performing ones
    • Integrate direct links to purchase products within ads
    • Monitor ad performance using TikTok analytics tools
    • Adjust advertising strategy based on data insights and trends
    • Retarget users who have shown interest in products but have not completed a purchase
    • Expand ad reach by exploring lookalike audiences
    • Allocate budget effectively by prioritising high-performing ads

  • ⛳️ Strategy 3: Build an engaged TikTok community

    • Identify and connect with potential consumer segments on TikTok
    • Initiate conversations by asking questions related to craftsmanship
    • Feature customer testimonials and success stories in TikTok content
    • Develop a series of informative videos educating viewers on product uses
    • Offer exclusive discounts and promotions through TikTok
    • Engage with community feedback to build brand trust and loyalty
    • Encourage community collaboration by inviting design suggestions
    • Host interactive TikTok live sessions with product demonstrations
    • Show appreciation by highlighting loyal community members
    • Ensure consistent posting frequency to maintain community interest
tiktok-marketingcraftsmanshipsocial-media-managercontent-creatormarketing-teamproduction-team
Implement these strategies

Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
Implement these strategies

Strategies and tactics for creating a TikTok football interview series

  • ⛳️ Strategy 1: Build relationships with a football team

    • Research and identify a local football team available for interviews
    • Reach out to the team's management with a proposal for collaboration
    • Schedule a meeting to discuss potential storylines and themes for the interviews
    • Agree on a timeline and frequency for the interviews
    • Ensure legal and media permissions are granted by the team
    • Establish a direct contact person in the team for regular communication
    • Negotiate any potential costs or sponsorship opportunities
    • Gather player profiles to personalise interview segments
    • Coordinate with the team's schedule to arrange interview appointments
    • Offer value to the team, such as promotion of their matches or players

  • ⛳️ Strategy 2: Develop engaging interview content

    • Create a list of interesting and relevant questions for players
    • Research each player's career to personalise questions
    • Set up themes for each chat session, like training, personal life, or match experiences
    • Plan interactive elements for TikTok to engage viewers
    • Include segments for 'behind-the-scenes' insights during interviews
    • Use storytelling techniques to create suspenseful or emotional narratives
    • Incorporate TikTok trends and challenges into interviews to increase reach
    • Test different interview formats to find the most engaging style
    • Invite fans to submit questions for player interviews
    • Analyse viewer feedback to adjust the content strategy

  • ⛳️ Strategy 3: Optimise TikTok presence and engagement

    • Establish a clear TikTok account branding with football-themed visuals
    • Create a content calendar to schedule regular posts and updates
    • Utilise TikTok's hashtag strategy to reach football fan communities
    • Engage with followers by responding to comments and participating in discussions
    • Post teasers or highlights of upcoming interviews to build anticipation
    • Collaborate with other TikTok influencers in the sports niche
    • Use TikTok analytics to track engagement and adjust content strategy
    • Opt for interactive features such as polls or live streaming during chats
    • Join or create TikTok challenges that align with a football theme
    • Evaluate performance metrics post-interview to measure success and areas for improvement
tiktokengagementinterviewercontent-creatorsocial-media-teamcontent-development-team
Implement these strategies

Strategies and tactics for launching Social Media Presence for Ashgar Sporting Club

  • ⛳️ Strategy 1: Develop A Strong Visual And Content Identity

    • Design a unique logo and brand visuals that reflect the club’s martial arts focus
    • Create a colour palette and typography guidelines for consistency across all platforms
    • Develop a content calendar that outlines thematic weekly posts mixing educational, promotional, and engaging content
    • Design templates for posts, stories, and videos to ensure visual consistency
    • Identify key martial arts influencers and collaborate with them for brand awareness
    • Develop a tone of voice document to maintain a consistent brand voice that conveys expertise and community
    • Write engaging bios for each platform that highlight the club’s USPs such as safety and affordability
    • Schedule professional photoshoots of the facility and training sessions
    • Create a content mix that includes updates on club facilities, training tips, and member testimonials
    • Prepare video content showcasing training, testimonials, and club tours

  • ⛳️ Strategy 2: Implement Teasing And Awareness Campaigns

    • Create countdown posts and stories leading up to the launch date
    • Release sneak peek videos and images of the facilities and training sessions
    • Engage current members of affiliated clubs to share their experiences and anticipation
    • Host virtual live Q&A sessions with coaches to introduce the club team
    • Develop and release short teaser ads highlighting the life-long membership value
    • Start hashtag campaigns to generate conversation and engagement (e.g., #FutureChampions)
    • Invite local families for a pre-launch tour and capture testimonials for sharing
    • Set up exclusive pre-launch workout sessions for influencers and media
    • Conduct contests and giveaways to increase followership and reward early interest
    • Produce behind-the-scenes content showing the final touches before opening

  • ⛳️ Strategy 3: Establish A Full Communication Strategy

    • Define goals for social media engagement and follower growth for the first six months
    • Identify target audience segments and tailor messaging appropriate to each group
    • Determine key performance indicators (KPIs) such as engagement rates and traffic to the website
    • Integrate social media strategy with offline marketing efforts like flyers and local events
    • Plan cross-promotion with strategic partners and sponsors to widen reach
    • Set up a system for regular analytics reviews to adapt and optimise the strategy
    • Prepare a crisis communication plan in case of negative feedback or unforeseen events
    • Establish guidelines for community management to ensure responsive and effective engagement
    • Create a routine for content and strategy review meetings to track performance
    • Plan monthly member spotlight features to engage with the community and humanise the brand
social-mediaengagementcontent-creatorsocial-media-managermarketing-teamcreative-team
Implement these strategies

Strategies and tactics for creating a side business with TikTok creator fund

  • ⛳️ Strategy 1: Develop a unique product or service

    • Identify a niche market that aligns with your interests and skills
    • Conduct market research to understand demand and competition
    • Create a prototype of your product or outline your service offerings
    • Seek feedback from potential customers or testers
    • Refine your product or service based on feedback received
    • Develop a pricing strategy that reflects value and competitiveness
    • Create a brand identity including logo and tagline
    • Build a simple and effective sales funnel via social media
    • Leverage TikTok to market your product or service with engaging content
    • Set up an ecommerce platform or service booking system

  • ⛳️ Strategy 2: Monetise a skill or hobby

    • Identify a skill or hobby that you are passionate about and proficient in
    • Create a portfolio or showcase your work on TikTok and other platforms
    • Build a following by posting consistently valuable and entertaining content
    • Engage with your audience to understand their needs and preferences
    • Offer online classes, tutorials, or consulting services related to your skill
    • Use TikTok creator fund to initially finance your marketing efforts
    • Create promotional materials such as flyers, videos, and social media posts
    • Collaborate with influencers or other TikTok creators to expand your reach
    • Develop a subscription model or membership program for loyal customers
    • Track performance metrics and adjust your strategy based on feedback and results

  • ⛳️ Strategy 3: Affiliate marketing and partnerships

    • Join affiliate programs relevant to your content niche
    • Identify and collaborate with brands that align with your audience's interests
    • Create high-quality, engaging content that features affiliate products or services
    • Disclose affiliate relationships transparently to maintain trust
    • Utilise TikTok creator fund to boost your promotional content
    • Analyse the performance of each affiliate partnership
    • Negotiate better commission rates with successful partnerships
    • Expand your network by attending industry events and webinars
    • Create a blog or website to supplement your TikTok content with longer-format reviews and guides
    • Use analytics to track conversions and optimise your marketing strategy
niche-marketaffiliate-marketingcontent-creatorentrepreneurmarketing-teamproduct-development-team
Implement these strategies

Strategies and tactics for elaborating a digital sponsorship strategy

  • ⛳️ Strategy 1: Define sponsorship objectives and target audience

    • Identify the primary objectives of the sponsorship campaign such as brand awareness or lead generation
    • Conduct market research to define the target demographic
    • Analyse competitor strategies to understand market positioning
    • Set measurable objectives for reach and engagement
    • Create detailed audience personas
    • Determine geographical targeting based on product relevance
    • Outline key performance indicators (KPIs) to measure success
    • Establish initial benchmarks for KPIs from past campaigns
    • Define the budget allocation based on target audience reach and objectives
    • Prepare a timeline for campaign execution and evaluation

  • ⛳️ Strategy 2: Select digital platforms and develop content

    • Evaluate platforms (Facebook, Instagram, TikTok) based on audience demographics
    • Allocate budget proportionately across platforms according to potential reach
    • Develop creative content tailored to each platform’s audience
    • Create visually engaging graphics and videos suitable for sponsorship
    • Craft clear calls-to-action (CTAs) for each piece of content
    • Design A/B testable content variations for optimisation
    • Schedule content posting to align with peak user activity times
    • Implement tracking codes to measure content performance
    • Collaborate with influencers to expand reach and credibility
    • Organise platform-specific training sessions for the marketing team

  • ⛳️ Strategy 3: Implement tracking and optimise campaigns continuously

    • Set up tracking tools such as Google Analytics and platform-specific insights
    • Install conversion pixels on landing pages to track sponsorship outcomes
    • Monitor real-time performance data for immediate insights
    • Adjust budget allocations based on real-time engagement rates
    • Identify underperforming content and replace with new strategies
    • Conduct weekly reviews of KPIs to measure objective achievement
    • Utilise predictive analytics to forecast future trends and adapt strategies
    • Run retargeting campaigns for users who engage but do not convert
    • Prepare comprehensive reports after campaign completion
    • Use insights gained to inform future sponsorship strategies
digital-marketingsponsorship-strategymarketing-managerdigital-strategistmarketing-teamcontent-creation-team
Implement these strategies

Strategies and tactics for implementing University Marketing

  • ⛳️ Strategy 1: Enhance University Branding

    • Redesign university logo and align with the mission statement
    • Create a compelling university slogan
    • Use colour schemes consistently across all communication channels
    • Develop brand guidelines for staff and faculty
    • Communicate the university’s core values through visual and written content
    • Highlight unique selling points in all promotional materials
    • Create multimedia content that showcases the university’s strengths
    • Promote the university’s impact on the community through case studies
    • Provide brand training workshops for university ambassadors
    • Conduct brand perception surveys to assess effectiveness

  • ⛳️ Strategy 2: Identify and Reach Target Audiences

    • Compile demographic data on high school graduates in target areas
    • Develop tailored messages for adult learners and professionals
    • Create informational brochures for parents and guardians
    • Establish partnerships with government bodies and NGOs
    • Engage with private companies for potential collaborations
    • Utilise social media analytics to understand audience engagement
    • Organise focus groups to gather insights from potential students
    • Deliver targeted email marketing campaigns
    • Attend career fairs to meet prospective students in person
    • Utilise data analytics to refine audience segmentation

  • ⛳️ Strategy 3: Expand and Integrate Marketing Strategies

    • Implement a comprehensive social media marketing plan
    • Optimise university website for better user experience
    • Develop a Google Ads campaign targeting relevant search queries
    • Create promotional content for radio and TV advertisements
    • Design visually appealing posters and banners for local areas
    • Plan open days and informational school visits
    • Engage with community leaders to foster relationships
    • Host virtual events and webinars for wider reach
    • Share engaging content about campus life on social media
    • Measure and analyse the effectiveness of each marketing channel
university-brandingtarget-audiencesmarketing-managerbrand-strategistmarketing-teamoutreach-team
Implement these strategies

How to track your Tiktok strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability