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2 strategies and tactics for Craftsmanship

What is Craftsmanship strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Developing an effective Craftsmanship strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Craftsmanship strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Craftsmanship strategy examples

You will find in the next section many different Craftsmanship tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for showcasing Factory Products on TikTok

  • ⛳️ Strategy 1: Create engaging TikTok content

    • Conduct research on trending TikTok formats relevant to craftsmanship
    • Develop a content calendar with scheduled video releases
    • Produce introductory videos highlighting the unique value of factory-crafted products
    • Feature factory tour videos showcasing the production process
    • Include behind-the-scenes footage with skilled workers explaining their techniques
    • Utilise popular music and effects to enhance the appeal of videos
    • Encourage user-generated content by hosting challenges or competitions
    • Regularly interact with viewers through comments and live Q&A sessions
    • Collaborate with TikTok influencers relevant to craftsmanship
    • Analyse engagement metrics to refine content strategy

  • ⛳️ Strategy 2: Leverage TikTok's advertising tools

    • Set clear advertising objectives focused on product awareness and sales
    • Create eye-catching ads highlighting key product features and benefits
    • Utilise TikTok's targeting options to reach consumers interested in craftsmanship
    • Test different ad formats to find the best performing ones
    • Integrate direct links to purchase products within ads
    • Monitor ad performance using TikTok analytics tools
    • Adjust advertising strategy based on data insights and trends
    • Retarget users who have shown interest in products but have not completed a purchase
    • Expand ad reach by exploring lookalike audiences
    • Allocate budget effectively by prioritising high-performing ads

  • ⛳️ Strategy 3: Build an engaged TikTok community

    • Identify and connect with potential consumer segments on TikTok
    • Initiate conversations by asking questions related to craftsmanship
    • Feature customer testimonials and success stories in TikTok content
    • Develop a series of informative videos educating viewers on product uses
    • Offer exclusive discounts and promotions through TikTok
    • Engage with community feedback to build brand trust and loyalty
    • Encourage community collaboration by inviting design suggestions
    • Host interactive TikTok live sessions with product demonstrations
    • Show appreciation by highlighting loyal community members
    • Ensure consistent posting frequency to maintain community interest
tiktok-marketingcraftsmanshipsocial-media-managercontent-creatormarketing-teamproduction-team
Implement these strategies

Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
Implement these strategies

How to track your Craftsmanship strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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