The strategy for launching the Ashgar Sporting Club's social media presence involves three key approaches. Firstly, the club aims to develop a strong visual and content identity by creating a unique logo, cohesive brand visuals, and consistent typography. For instance, templates for posts and videos will ensure consistent visuals across Facebook, Instagram, and TikTok. Secondly, the club will implement teasing and awareness campaigns, utilizing countdown posts, sneak peeks, and hashtag campaigns like #FutureChampions to generate excitement and engagement ahead of the launch. Lastly, establishing a comprehensive communication strategy will define social media goals, target audience segments, and integrate offline marketing tactics to optimize engagement and follower growth.
The strategies
⛳️ Strategy 1: Develop A Strong Visual And Content Identity
- Design a unique logo and brand visuals that reflect the club’s martial arts focus
- Create a colour palette and typography guidelines for consistency across all platforms
- Develop a content calendar that outlines thematic weekly posts mixing educational, promotional, and engaging content
- Design templates for posts, stories, and videos to ensure visual consistency
- Identify key martial arts influencers and collaborate with them for brand awareness
- Develop a tone of voice document to maintain a consistent brand voice that conveys expertise and community
- Write engaging bios for each platform that highlight the club’s USPs such as safety and affordability
- Schedule professional photoshoots of the facility and training sessions
- Create a content mix that includes updates on club facilities, training tips, and member testimonials
- Prepare video content showcasing training, testimonials, and club tours
⛳️ Strategy 2: Implement Teasing And Awareness Campaigns
- Create countdown posts and stories leading up to the launch date
- Release sneak peek videos and images of the facilities and training sessions
- Engage current members of affiliated clubs to share their experiences and anticipation
- Host virtual live Q&A sessions with coaches to introduce the club team
- Develop and release short teaser ads highlighting the life-long membership value
- Start hashtag campaigns to generate conversation and engagement (e.g., #FutureChampions)
- Invite local families for a pre-launch tour and capture testimonials for sharing
- Set up exclusive pre-launch workout sessions for influencers and media
- Conduct contests and giveaways to increase followership and reward early interest
- Produce behind-the-scenes content showing the final touches before opening
⛳️ Strategy 3: Establish A Full Communication Strategy
- Define goals for social media engagement and follower growth for the first six months
- Identify target audience segments and tailor messaging appropriate to each group
- Determine key performance indicators (KPIs) such as engagement rates and traffic to the website
- Integrate social media strategy with offline marketing efforts like flyers and local events
- Plan cross-promotion with strategic partners and sponsors to widen reach
- Set up a system for regular analytics reviews to adapt and optimise the strategy
- Prepare a crisis communication plan in case of negative feedback or unforeseen events
- Establish guidelines for community management to ensure responsive and effective engagement
- Create a routine for content and strategy review meetings to track performance
- Plan monthly member spotlight features to engage with the community and humanise the brand
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
