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10 strategies and tactics for Audience Targeting

What is Audience Targeting strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Audience Targeting strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Audience Targeting strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Audience Targeting strategy examples

You will find in the next section many different Audience Targeting tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for creating an awareness campaign for Exactitude Business services

  • ⛳️ Strategy 1: Identify and target the right audience

    • Conduct market research to identify industry trends related to consulting and outsourcing services
    • Develop customer personas focusing on business owners, decision-makers, and executives in SMEs needing consultancy
    • Utilise Google Analytics to understand current demographics visiting the website
    • Tap into LinkedIn for audience insights by analysing followers and engagement
    • Seek insights from existing clients to refine target audience characteristics
    • Analyse competitors to understand their audience strategies and positioning
    • Segment the audience based on industry, company size, and geographical locations
    • Create messaging specific to each customer persona's pain points
    • Evaluate the potential reach of identified audience segments on marketing platforms
    • Continuously update audience profiles based on feedback and market changes

  • ⛳️ Strategy 2: Structure the awareness campaign effectively

    • Define clear objectives for what the campaign needs to achieve in terms of awareness
    • Design visually appealing content that highlights all services offered, ensuring brand consistency
    • Leverage case studies and testimonials to build credibility and trust across marketing materials
    • Use a mix of platforms for content distribution: Google Ads, LinkedIn, and Twitter
    • Develop a content calendar to maintain a consistent presence and message delivery
    • Include CTAs that direct viewers to dedicated landing pages for each service category
    • Collaborate with influencers and industry leaders to amplify the campaign reach
    • Integrate email marketing to follow-up and nurture engaged audience segments
    • Collect and analyse engagement data to refine content and campaign approach
    • Set up A/B testing to optimise messaging and design for higher impact

  • ⛳️ Strategy 3: Run an effective Google Ads awareness campaign

    • Set up Google Ads account with structured campaigns and ad groups for each service
    • Develop compelling, clear ad copy that highlights unique selling points of services
    • Use high-quality images or quality display ads aligned with brand aesthetics
    • Implement geo-targeting to focus on regions with higher potential for conversion
    • Leverage keyword research tools to include broad and long-tail keywords relevant to consultancy services
    • Utilise negative keywords to prevent unrelated traffic from clicking on the ads
    • Set a daily budget and bid strategy tailored to awareness objectives
    • Monitor click-through rates and adjust bids regularly to improve performance
    • Use conversion tracking to measure the impact on website traffic and engagement
    • Analyse performance data from Google Analytics and Ads to make data-driven adjustments
audience-targetinggoogle-adsmarketing-strategistcampaign-managermarketing-teamanalytics-team
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Strategies and tactics for designing a Brand Management Course

  • ⛳️ Strategy 1: Create a detailed course syllabus

    • Outline weekly topics and objectives for the 6-month, 2 sessions per week course
    • Outline weekly topics and objectives for the 4-month, 3 sessions per week course
    • Include a mixture of lectures, guest speaker sessions, and interactive workshops
    • Recommend readings and resources for each session
    • Clearly define the objectives and key takeaways for each week
    • Include a review session every 4 weeks for recapitulation and feedback
    • Integrate specialist modules within each phase of the course
    • Ensure the syllabus emphasises practical application with industry case studies
    • List assessments and projects accompanying each phase to reinforce learning
    • Align syllabus content with industry trends and practices

  • ⛳️ Strategy 2: Develop module descriptions and learning outcomes

    • Draft a brief overview of each phase in the course description
    • Create detailed module descriptions for the design, copywriting, and digital integration modules
    • Outline specific learning outcomes for each module to guide teaching
    • Highlight key marketing and branding concepts to be covered in Phase 1
    • Define advanced brand management skills and knowledge for Phase 2
    • Articulate the role and impact of design in branding for Design Module
    • Explain the role of language and storytelling in branding for Copywriting Module
    • Clarify the integration of digital strategies within the broader branding context
    • Identify hands-on projects or simulations for practical learning
    • Describe how specialist instructors' expertise enhances the overall curriculum

  • ⛳️ Strategy 3: Plan assessment ideas and integration notes

    • Design quizzes and short tests for foundational marketing concepts
    • Create case study analysis sessions focusing on real-world brands
    • Incorporate a final project where students develop a brand strategy
    • Introduce group work to foster collaboration, simulating team branding efforts
    • Assign periodic reflective tasks where students evaluate brand strategies
    • Include practical assignments for each specialist module
    • Design rubrics for each assessment ensuring consistent evaluation
    • Provide teacher integration notes to smoothly incorporate specialist modules
    • Propose collaborative projects across different modules for deeper learning
    • Recommend periodic feedback sessions with instructors to track progress
brand-managementsyllabus-designbrand-managermarketing-professionalcurriculum-development-teambranding-strategy-team
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Strategies and tactics for developing a comprehensive educational and operational strategy for digital lead generation

  • ⛳️ Strategy 1: Gather crucial data

    • Identify specific target audiences such as freelancers, interior designers, and agency owners
    • Utilise Facebook, Instagram, and Google Ads analytics to gain insights on audience behaviour
    • Collect data on current market trends and competitor strategies
    • Survey existing customers to understand their needs and expectations
    • Integrate CRM tools like Zoho and HubSpot to consolidate data collection
    • Create detailed audience personas based on collected data
    • Analyse website traffic and interactions using Google Analytics
    • Monitor social media trends and conversations within the target demographic
    • Compile data into a centralized location using platforms like Notion
    • Regularly update data insights to reflect ongoing market changes

  • ⛳️ Strategy 2: Plan targeted campaigns

    • Set clear objectives for each campaign phase with measurable KPIs
    • Design campaign visuals using tools like Canva to ensure high-quality content
    • Develop personalized outreach strategies for each identified audience segment
    • Map out a detailed timeline for campaign rollouts and milestones
    • Allocate budget across different platforms based on audience engagement data
    • Craft engaging ad copies tailored to specific audience needs
    • Utilise A/B testing to refine campaign elements continually
    • Plan for CRM integration to manage leads effectively
    • Establish a content calendar for consistent messaging and engagement
    • Prepare educational materials for lead nurturing, leveraging insights gathered

  • ⛳️ Strategy 3: Execute and optimise strategies

    • Launch initial campaigns across selected platforms and monitor performance
    • Utilise CRM systems to track and manage leads efficiently
    • Provide personalised responses and follow-ups to potential leads promptly
    • Analysed campaign data to identify successful elements and areas for improvement
    • Adjust targeting parameters based on performance insights
    • Regularly update campaign visuals and content based on feedback and results
    • Engage with leads through personalised communications to build relationships
    • Continuously test different ad elements to optimise conversion rates
    • Measure campaign ROI and realign budget allocations as needed
    • Facilitate knowledge-sharing and confidentiality within the training community
digital-marketinglead-generationdigital-strategistcrm-managermarketing-teamanalytics-team
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Strategies and tactics for scaling Audience Segments for Cruise Bookings

  • ⛳️ Strategy 1: Expand lookalike audiences

    • Create lookalike audiences based on high-value past customers
    • Adjust similarity percentage to balance reach and relevance
    • Utilise data from CRM to identify characteristics of frequent cruisers for refined lookalike audiences
    • Test different geographic locations to find new potential interest areas
    • Refine social media targeting by setting up different lookalike campaigns for Facebook, Instagram, etc.
    • Leverage competitor analysis to identify lookalike audiences
    • Continuously analyse lookalike audience performance metrics and adjust accordingly
    • Integrate data from programmatic ads to further refine lookalike profiles
    • A/B test different lookalike audience strategies and optimise as necessary
    • Align marketing communication to resonate with identified lookalike preferences

  • ⛳️ Strategy 2: Leverage interest-based audiences

    • Identify related travel interests such as beach, luxury, and adventure to create interest-based segments
    • Utilise data on popular destinations and create targeting strategies around them
    • Target audiences interested in dining experiences, wellness, and other cruise activities
    • Incorporate insight from travel bloggers or influencers to determine relevant interests
    • Focus on leisure and vacation planning sites to target relevant interests
    • Utilise social listening tools to track emerging trends and interests in travel
    • Create dynamic ads that align with specific interests identified
    • Partner with travel forums to gather insights on audience interests
    • Cross-promote with complementary brands to refine interest-based targeting
    • Monitor and adjust interest-based campaign performance for better precision

  • ⛳️ Strategy 3: Utilise behavioural data

    • Create segments based on previous browsing behaviours like visiting cruise-related websites
    • Target users based on frequent searches for travel bookings online
    • Leverage audience data from online travel agency partnerships
    • Identify behaviours such as frequent flyer points usage and travel loyalty programs
    • Analyse historical purchase data to predict and target potential bookers
    • Incorporate data from travel review sites to understand user behaviours
    • Optimise targeting based on cart abandonment data and second-chance offers
    • Engage with audiences demonstrating patterns of seasonal or impulse travel purchases
    • Assess lifetime value and tailor ads for high-value behaviour segments
    • Execute retargeting campaigns for users showing purchase intent
segmentationtargetingmarketing-strategistdata-analystmarketing-teamdata-analytics-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for developing tailored marketing strategies for marketplaces

  • ⛳️ Strategy 1: Optimise for Amazon KSA

    • Conduct keyword research specific to the Saudi market
    • Optimise product listings with targeted keywords in both Arabic and English
    • Develop a strong and engaging Amazon Brand Store
    • Allocate budget for Sponsored Products and Sponsored Brands campaigns
    • Leverage SEO tactics to improve organic search results
    • Create seasonal campaigns with coupons and bundles for high-traffic events like Ramadan and White Friday
    • Launch lightning deals to drive immediate sales and traffic
    • Encourage and manage customer reviews to enhance product credibility
    • Analyse competitor listings to identify areas of improvement
    • Utilise A/B testing to refine ad copy and images for better conversions

  • ⛳️ Strategy 2: Engage Noon consumers

    • Participate actively in Noon-organised campaigns to increase visibility
    • Focus on competitive pricing to appeal to price-sensitive shoppers
    • Run CPC ads targeting best-selling products to increase click-through rate
    • Create exclusive product bundles such as diffuser + refill packs
    • Tailor product ads with high-quality Arabic content to engage local consumers
    • Utilise flash sales and payday deals to boost short-term sales
    • Monitor Noon analytics to track campaign performance
    • Maintain a dynamic pricing strategy that adapts to market demand
    • Collaborate with Noon on exclusive promotions to enhance brand positioning
    • Engage with customer reviews and inquiries to build community and trust

  • ⛳️ Strategy 3: Position high-value products on Nahdi

    • Highlight fragrance benefits focusing on wellness and lifestyle
    • Create exclusive SKUs tailored to the pharmacy's retail environment
    • Develop gift-ready packs to appeal during gifting seasons
    • Collaborate with Nahdi for in-store promotions and visibility
    • Run targeted campaigns associating fragrance with health and lifestyle benefits
    • Segment audiences to personalise marketing messages effectively
    • Educate consumers about premium product benefits through content marketing
    • Explore partnership opportunities with relevant wellness influencers
    • Foster brand loyalty through post-purchase engagement and support
    • Utilise customer feedback to refine product offerings and marketing tactics
marketplaceoptimizationmarketing-managercontent-creatorproduct-development-teamanalytics-team
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Strategies and tactics for establishing Atlantis Holidays as a Premier Luxury Travel Brand

  • ⛳️ Strategy 1: Develop a multi-channel digital marketing approach

    • Create engaging Instagram and TikTok Reels that showcase luxury destinations and unique travel experiences
    • Partner with luxury travel influencers to promote Atlantis as a 'Travel Designer'
    • Design and launch paid advertising campaigns on Google and Facebook targeting luxury travel keywords
    • Develop SEO-driven blog content about 'Top Luxury Destinations in 2025'
    • Create a retargeting campaign on Facebook and Google to re-engage visitors who did not convert
    • Utilise AI-powered chatbots on the website to assist and guide visitors
    • Track engagement rates on Instagram and TikTok, ensuring optimisation over time
    • Measure website traffic and lead generation from all paid ad efforts
    • Continually optimise marketing efforts based on analytics data
    • Regularly review the booking conversion rate from digital campaigns to refine strategies

  • ⛳️ Strategy 2: Engage in influencer and user-generated content collaborations

    • Identify and collaborate with health and wellness influencers to promote spa retreats and yoga resorts
    • Draft SEO content focusing on 'Luxury Wellness Retreats' and 'Best Medical Tourism Packages'
    • Launch targeted LinkedIn and Facebook ads geared towards health-conscious professionals
    • Establish partnerships with health clinics and wellness brands for joint marketing initiatives
    • Implement a tracking system to gauge wellness package inquiries
    • Monitor the Click-Through Rate (CTR) for targeted ad campaigns
    • Leverage social media to display user-generated content showcasing positive client experiences
    • Foster relationships with influencers to promote long-term brand loyalty
    • Educate influencer partners about brand values and luxury offerings
    • Evaluate conversion rates from clinic referrals and adjust collaborations accordingly

  • ⛳️ Strategy 3: Strengthen corporate travel and MICE market presence

    • Enhance LinkedIn marketing efforts with direct outreach to corporate decision-makers
    • Produce case studies highlighting successful events, such as those with the Sharjah Women Council
    • Build an affiliate program designed for travel and event companies to drive B2B referrals
    • Utilise email marketing and retargeting ads to nurture B2B leads
    • Establish automation processes for efficient lead management and conversion tracking
    • Develop metrics for tracking new B2B partnerships
    • Regularly assess inquiry and conversion data from LinkedIn ad campaigns
    • Analyse the return on investment (ROI) from corporate events hosted
    • Host webinars with potential corporate clients to showcase offerings
    • Foster long-term relationships with key stakeholders within the corporate travel sector
influencer-marketingluxury-traveldigital-marketerinfluencer-managermarketing-teamcontent-creation-team
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Strategies and tactics for revamping Social Media Presence for Modern Real Estate

  • ⛳️ Strategy 1: Develop a Targeted Content Plan

    • Identify target audience as young, tech-savvy Saudi buyers and renters
    • Define tone of voice as modern, approachable, and informative
    • Set content pillars as property showcases, lifestyle content, and market insights
    • Select Instagram for visually-driven property showcases with carousels and reels
    • Select TikTok for dynamic and interactive lifestyle content leveraging trends
    • Create short, engaging captions using local slang and emojis
    • Outline post objectives such as brand awareness, user engagement, and lead generation
    • Schedule posts during peak hours, late afternoon or evening for local audiences
    • Utilize Instagram stories for quick updates and TikTok for challenges
    • Include calls-to-action encouraging engagement and direct inquiries

  • ⛳️ Strategy 2: Design Sample Posts and Visual Concepts

    • Create a mockup of an Instagram carousel showcasing a trendy apartment
    • Craft a caption highlighting key features with a call-to-action to schedule a visit
    • Select relevant hashtags such as #ModernLivingKSA #RealEstateRevolution
    • Choose the best posting time as 6 PM local time
    • Design a TikTok video concept involving a property tour with trending music
    • Prepare a short and lively caption asking viewers about their dream home
    • Incorporate popular hashtags like #HomeGoals #SaudiLiving
    • Identify an appropriate posting time during the afternoon
    • Include a link to a landing page in the bio for both platforms
    • Ensure visual concepts resonate culturally and aesthetically with the Saudi market

  • ⛳️ Strategy 3: Analyze Strategic Opportunities and Measurement

    • Identify key opportunities such as leveraging growing mobile usage and social behaviours
    • Tailor content by incorporating local customs, events, and cultural elements
    • Use interactive content like polls and Q&A sessions to engage the audience
    • Cultivate partnerships with local influencers who resonate with the target audience
    • Ensure posts are visually appealing and adapt to platform trends
    • Monitor engagement metrics such as likes, comments, shares, and saves
    • Track website traffic and conversion rates via analytics tools
    • Analyse follower growth and engagement rates weekly
    • Identify high-performing content to inform future strategies
    • Adjust content themes and execution based on insights and feedback
social-mediareal-estatecontent-creatorsocial-media-managermarketing-teammedia-design-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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How to track your Audience Targeting strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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