The strategy outlined in the JSON aims to invigorate the social media presence for a real estate brand in Saudi Arabia using Instagram and TikTok. Targeting young, tech-savvy buyers and renters, the plan focuses on developing a robust content strategy. By identifying the audience's preferences, the brand ensures the tone remains modern and approachable. Content pillars like property showcases, lifestyle pieces, and market insights form the foundation, while engaging tactics such as carousels, reels, and TikTok challenges enhance visibility.
Designing impactful posts involves creating visually appealing content that highlights property features and calls to action. To foster interaction, the strategy recommends the use of local slang, emojis, and culturally resonant visuals. Timing plays a crucial role too, with posts scheduled during peak evening hours for optimal engagement. Measurement and analysis are central to refining efforts. By leveraging local influencers, tracking metrics, and adjusting based on performance, the brand consistently optimizes engagement and lead generation.
The strategies
⛳️ Strategy 1: Develop a Targeted Content Plan
- Identify target audience as young, tech-savvy Saudi buyers and renters
- Define tone of voice as modern, approachable, and informative
- Set content pillars as property showcases, lifestyle content, and market insights
- Select Instagram for visually-driven property showcases with carousels and reels
- Select TikTok for dynamic and interactive lifestyle content leveraging trends
- Create short, engaging captions using local slang and emojis
- Outline post objectives such as brand awareness, user engagement, and lead generation
- Schedule posts during peak hours, late afternoon or evening for local audiences
- Utilize Instagram stories for quick updates and TikTok for challenges
- Include calls-to-action encouraging engagement and direct inquiries
⛳️ Strategy 2: Design Sample Posts and Visual Concepts
- Create a mockup of an Instagram carousel showcasing a trendy apartment
- Craft a caption highlighting key features with a call-to-action to schedule a visit
- Select relevant hashtags such as #ModernLivingKSA #RealEstateRevolution
- Choose the best posting time as 6 PM local time
- Design a TikTok video concept involving a property tour with trending music
- Prepare a short and lively caption asking viewers about their dream home
- Incorporate popular hashtags like #HomeGoals #SaudiLiving
- Identify an appropriate posting time during the afternoon
- Include a link to a landing page in the bio for both platforms
- Ensure visual concepts resonate culturally and aesthetically with the Saudi market
⛳️ Strategy 3: Analyze Strategic Opportunities and Measurement
- Identify key opportunities such as leveraging growing mobile usage and social behaviours
- Tailor content by incorporating local customs, events, and cultural elements
- Use interactive content like polls and Q&A sessions to engage the audience
- Cultivate partnerships with local influencers who resonate with the target audience
- Ensure posts are visually appealing and adapt to platform trends
- Monitor engagement metrics such as likes, comments, shares, and saves
- Track website traffic and conversion rates via analytics tools
- Analyse follower growth and engagement rates weekly
- Identify high-performing content to inform future strategies
- Adjust content themes and execution based on insights and feedback
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
