The strategy centers on creating a comprehensive awareness campaign for Exactitude Business Services. The first phase involves identifying and targeting the right audience. This includes conducting market research, developing customer personas, leveraging Google Analytics, and analyzing competitors. For example, if you're targeting executives in SMEs, insights from LinkedIn and existing clients can help refine audience characteristics.
The next step is structuring the awareness campaign effectively. Clear objectives, visually appealing content, and mixed platform distribution, such as Google Ads and LinkedIn, are vital. Utilize case studies to build trust and use a content calendar for consistency. Engaging influencers amplifies reach and importance.
Finally, the strategy focuses on running a Google Ads campaign. This involves setting up structured campaigns, crafting compelling ad copy, and focusing on geo-targeted regions. Using keyword research tools and conversion tracking are essential for fine-tuning the approach. A/B testing ensures optimization, while continuous performance data analysis helps refine strategies, ensuring the campaign effectively raises brand awareness.
The strategies
⛳️ Strategy 1: Identify and target the right audience
- Conduct market research to identify industry trends related to consulting and outsourcing services
- Develop customer personas focusing on business owners, decision-makers, and executives in SMEs needing consultancy
- Utilise Google Analytics to understand current demographics visiting the website
- Tap into LinkedIn for audience insights by analysing followers and engagement
- Seek insights from existing clients to refine target audience characteristics
- Analyse competitors to understand their audience strategies and positioning
- Segment the audience based on industry, company size, and geographical locations
- Create messaging specific to each customer persona's pain points
- Evaluate the potential reach of identified audience segments on marketing platforms
- Continuously update audience profiles based on feedback and market changes
⛳️ Strategy 2: Structure the awareness campaign effectively
- Define clear objectives for what the campaign needs to achieve in terms of awareness
- Design visually appealing content that highlights all services offered, ensuring brand consistency
- Leverage case studies and testimonials to build credibility and trust across marketing materials
- Use a mix of platforms for content distribution: Google Ads, LinkedIn, and Twitter
- Develop a content calendar to maintain a consistent presence and message delivery
- Include CTAs that direct viewers to dedicated landing pages for each service category
- Collaborate with influencers and industry leaders to amplify the campaign reach
- Integrate email marketing to follow-up and nurture engaged audience segments
- Collect and analyse engagement data to refine content and campaign approach
- Set up A/B testing to optimise messaging and design for higher impact
⛳️ Strategy 3: Run an effective Google Ads awareness campaign
- Set up Google Ads account with structured campaigns and ad groups for each service
- Develop compelling, clear ad copy that highlights unique selling points of services
- Use high-quality images or quality display ads aligned with brand aesthetics
- Implement geo-targeting to focus on regions with higher potential for conversion
- Leverage keyword research tools to include broad and long-tail keywords relevant to consultancy services
- Utilise negative keywords to prevent unrelated traffic from clicking on the ads
- Set a daily budget and bid strategy tailored to awareness objectives
- Monitor click-through rates and adjust bids regularly to improve performance
- Use conversion tracking to measure the impact on website traffic and engagement
- Analyse performance data from Google Analytics and Ads to make data-driven adjustments
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
