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tability.ioWhat are Event Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Event Engagement to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Event Engagement OKRs examples
You will find in the next section many different Event Engagement Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost supporter engagement via effective communication and events
ObjectiveBoost supporter engagement via effective communication and events
KRRaise event attendee feedback scores by 25% for improved experiences
Improve event programming based on collected feedback- Regularly update and improve event amenities
- Implement post-event surveys to gather attendee feedback
- KRIncrease event frequency by 20% to bolster participation
- Identify popular past events suitable for repetition
- Develop and implement promotion strategy for new events
- Secure venues and dates for added events
- KRGrow open rate for engagement emails by 30%
- Incorporate personalized content to increase relevance
- Review and improve subject lines for better initial engagement
- Segment email list for more targeted messaging
OKRs to develop an engaging and results-driven events strategy
- ObjectiveDevelop an engaging and results-driven events strategy
- KRMeasure and increase participant satisfaction by 25% post-event via surveys
- Create a post-event satisfaction survey for participants
- Implement feedback to improve future events by 25%
- Distribute the survey to all event participants
- KRSecure partnerships with at least 5 industry influencers for event exposure
- Identify relevant industry influencers for partnership
- Draft compelling proposal for potential influencer partnerships
- Follow-up proposal with individual discussions and negotiation
- KRBoost event engagement by 30% through interactive and engaging execution strategies
- Use visual storytelling to captivate attendees' interest
- Adopt gamification methods for interactive participant involvement
- Implement live polls/quizzes to encourage audience participation
OKRs to improve event management effectiveness for speakers
- ObjectiveImprove event management effectiveness for speakers
- KRDecrease speaker-related issues by 30% by enhancing briefing processes
- Develop comprehensive briefs for speakers outlining responsibilities and expectations
- Organize regular training sessions for speakers on common issues
- Improve communication channels to handle speaker issues proactively
- KRIncrease speaker satisfaction scores by 20% through improved logistics
- Reduce delays by improving audio-visual setup efficiency
- Offer individualized care packages for speaker comfort
- Implement speaker check-ins to confirm logistical needs
- KREnsure 100% of events start on time by streamlining speaker schedules
- Implement standardized protocols for speaker coordination
- Train speakers regarding punctuality and schedule adherence
- Employ software for automated speaker scheduling
OKRs to understand audience perception and reaction to a certain event
- ObjectiveUnderstand audience perception and reaction to a certain event
- KRImplement changes based on audience feedback in 30% of the future presentations
- Collect and categorize feedback from audience post-presentations
- Analyze feedback to identify possible presentation improvements
- Incorporate identified changes into 30% of future presentations
- KRSurvey 70% of the audience about their prior exposure to the event
- Compile a list of attendees for survey distribution
- Create a concise survey asking about prior event exposure
- Distribute surveys and track response rate
- KRAnalyze and categorize 100% of survey responses to identify common reactions
- Analyze commonalities within each category
- Compile all survey responses into a manageable format
- Separate responses into identifiable categories
OKRs to expand open mic opportunities for musicians
- ObjectiveExpand open mic opportunities for musicians
- KREstablish partnerships with five local venues for hosting open mic events
- Draft a partnership proposal tailored for each venue
- Identify potential local venues suitable for open mic events
- Initiate contact and negotiate partnership terms
- KRDraw in a minimum of 50 unique performers across all open mic events
- Collaborate with local music schools for event promotion
- Send personalized invitations to performers from previous events
- Create engaging social media advertisements targeting local performers
- KROrganize and successfully conduct at least 10 open mic events
- Arrange necessary equipment and personnel for each event
- Select venues and schedule dates for each open mic event
- Promote the events through social media and local newspapers
OKRs to elevate donor engagement levels
- ObjectiveElevate donor engagement levels
- KRImprove retention of recurring donors by 15%
- Regularly update donors on the impacts of their donations
- Increase interaction with donors via social media
- Implement a personalized thank-you note system for donors
- KRIncrease monthly regular donor communication frequency by 30%
- Implement weekly donor update calls
- Initiate regular social media interactions with donors
- Create a more engaging donor email newsletter
- KRGrow number of successful fundraising events by 20%
- Develop an outreach plan for potential sponsors
- Implement promotion strategies on various platforms
- Identify and analyze top previous successful fundraising events
OKRs to enhance alumni involvement in crossroad discussions
- ObjectiveEnhance alumni involvement in crossroad discussions
- KRObtain positive feedback from 90% of the participants in crossroad talks
- Conduct post-talk surveys to measure participant satisfaction
- Develop engaging content for the crossroad talks
- Implement improvements based on participant feedback
- KROrganize 3 crossroad webinars featuring at least one alumni speaker each
- Set up and schedule each webinar online
- Decide on webinar topics relevant to crossroad themes
- Identify and invite alumni speaker for each webinar
- KREngage 30% of alumni in crossroad speaking opportunities
- Create engaging speaker events on diverse themes
- Identify interested alumni through surveys or direct communication
- Provide alumni with detailed information on speaking opportunities
OKRs to cultivate a resilient, long-lasting community culture
- ObjectiveCultivate a resilient, long-lasting community culture
- KRAchieve 90% positive feedback on the community culture from member surveys
- Respond to feedback constructively and promptly
- Establish initiatives to promote positive community culture
- Implement regular surveys to gather member feedback
- KRIncrease community engagement through events and workshops by 40%
- Plan and organize monthly community events and workshops
- Collaborate with local businesses for sponsorship
- Promote events through social media and flyers
- KRImplement 2 community bonding initiatives successfully with higher than 80% participation
- Identify two initiatives that would be popular in the community
- Facilitate and monitor the initiatives’ successful implementation
- Design and execute a powerful promotional campaign
OKRs to boost candidate engagement in Tech and Construction sectors
- ObjectiveBoost candidate engagement in Tech and Construction sectors
- KRHeighten candidate participation in webinars by 30%
- Develop enticing topics that match candidate career interests
- Promote webinars effectively using diverse digital platforms
- Implement rewards or incentives for webinar participation
- KRMaintain a 20% rise in social media interactions
- Run regular promotions to increase visibility
- Initiate engaging daily content to promote user interactions
- Promptly respond to comments and messages
- KRIncrease candidate networking events by 25%
- Identify potential networking event venues
- Build relationships with event coordinators
- Create and launch marketing campaigns
OKRs to build strong community relationships through our professional basketball team
- ObjectiveBuild strong community relationships through our professional basketball team
- KREstablish partnerships with 4 community organisations
- Reach out to organisations introducing partnership proposal
- Finalise agreements with selected organisations
- Identify potential community organisations for partnership
- KRBoost social media interaction by 15% through community-centered content
- Highlight community members weekly in feature posts
- Create weekly discussion posts centered on community topics
- Develop polls, quizzes, or contests to engage community members
- KRIncrease local event participation by 25%
- Create an engaging social media campaign targeting local audience
- Develop partnerships with local businesses for sponsorship and promotion
- Offer special discounts or incentives for early ticket purchases
How to write your own Event Engagement OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Event Engagement OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Event Engagement OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Event Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost employees' understanding of corporate culture and core values
- OKRs to enhance gender diversity across all layers of the organization
- OKRs to maximise profits from current business operations
- OKRs to enhance and strengthen team capabilities and performance
- OKRs to significantly improve sales performance
- OKRs to successfully accomplish set goal