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Marketing OKR example

Improve user acquisition through targeted referral programs

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 4 key results
YOUR STARTING POINTMarketing OKRs
OBJECTIVE

Increase user acquisition through targeted referral programs

  1. KR 1

    Analyze referral data to optimize and improve future campaigns

  2. KR 2

    Launch 3 new referral campaigns with personalized incentives

  3. KR 3

    Increase referral conversion rate by 20% through A/B testing

  4. KR 4

    Achieve 50% growth in referred users compared to last quarter

Example targets. Adapt to your baseline before you start.

About this template

We aim to increase the number of users by implementing targeted referral programs that attract people who are most likely to become active members of our platform. We will analyze our existing user base and their behaviors to identify the most successful types of referrals and develop strategies to incentivize these referrals. By improving our user acquisition through targeted referral programs, we will increase our reach and achieve greater success.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Improve user acquisition through targeted referral programs
objectives:
- title: Increase user acquisition through targeted referral programs
  outcomes:
  - title: Analyze referral data to optimize and improve future campaigns
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Launch 3 new referral campaigns with personalized incentives
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Increase referral conversion rate by 20% through A/B testing
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Achieve 50% growth in referred users compared to last quarter
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
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