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10 OKR examples for Strategic Development

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What are Strategic Development OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Strategic Development to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Strategic Development OKRs examples

You'll find below a list of Objectives and Key Results templates for Strategic Development. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to implement effective annual success plans

  • ObjectiveImplement effective annual success plans
  • KRGet 80% positive feedback on implemented success plans from account holders
  • TaskRegularly solicit feedback on the success plan from account holders
  • TaskAdjust and improve the success plan based on the collected feedback
  • TaskImplement a robust, customer-focused success plan for account holders
  • KREstablish rapport with 10 unique strategic account drivers
  • TaskInitiate contact, introduce self, and establish connection
  • TaskIdentify and research 10 key strategic account drivers
  • TaskMaintain regular communication and demonstrate understanding of their business needs
  • KRDevelop and solidify 5 long-term strategies for major accounts
  • TaskIdentify top 5 major accounts needing strategic development
  • TaskRegularly review and revise strategies to assure ongoing effectiveness
  • TaskEstablish strategies focusing on long-term client growth and retention

OKRs to successfully manage strategic partnership

    OKRs to boost new businesses by converting top-tier leads through strategic outreach

    • ObjectiveBoost new businesses by converting top-tier leads through strategic outreach
    • KRIncrease lead generation by 40% through optimized marketing campaigns
    • TaskImplement SEO strategies in content creation
    • TaskInitiate targeted email marketing campaigns
    • TaskOptimize social media platforms for customer engagement
    • KRAchieve 30% conversion rate of high-quality leads into viable business opportunities
    • TaskImplement targeted marketing strategies for high-quality leads
    • TaskImprove follow-up tactics with potential customers
    • TaskPersonalize business proposals for prospective clients
    • KRExpand outreach effectiveness by 50% to drive lead engagement
    • TaskDevelop and implement a targeted social media marketing strategy
    • TaskLaunch referral program to incentivise current customers for word-of-mouth promotion
    • TaskIncrease frequency of engaging email newsletters to potential leads

    OKRs to formulate and Implement a robust Business and Product Strategy

    • ObjectiveFormulate and Implement a robust Business and Product Strategy
    • KRImplement and test product strategy with a minimum viable product in 6 weeks
    • TaskDevelop a prototype of the minimum viable product
    • TaskImplement a detailed product strategy
    • TaskConduct rigorous testing and gather feedback
    • KRDevelop a comprehensive business strategy with measurable goals within 3 weeks
    • TaskDraft a comprehensive, strategic business plan
    • TaskDefine measurable, time-bound business goals
    • TaskResearch market trends and study competitors for business strategy formulation
    • KRIdentify and analyse 5 key competitor business strategies within next quarter
    • TaskIdentify 5 main competitors in the market
    • TaskAnalyze each strategy's effectiveness and performance
    • TaskResearch and note down their business strategies

    OKRs to drive business expansion through innovative strategies

    • ObjectiveDrive business expansion through innovative strategies
    • KRSecure two strategic partnerships for innovation collaboration
    • TaskReach out initiating discussions for collaboration
    • TaskNegotiate and finalize partnership agreements
    • TaskIdentify potential partners aligned with our innovation goals
    • KRIncrease innovation portfolio returns by at least 20%
    • TaskExpand business partnerships for diverse insights
    • TaskInvest in research and employee training programs
    • TaskImplement new technologies to optimize processes
    • KRDevelop and initiate 3 new high-impact innovative projects
    • TaskFormulate project plans detailing the execution strategy
    • TaskInitiate the projects by gathering necessary resources
    • TaskIdentify potential areas for high-impact innovative projects

    OKRs to elevate partner game development solutions end-to-end

    • ObjectiveElevate partner game development solutions end-to-end
    • KRSign 15 new strategic partnerships for game development solutions
    • TaskPrepare robust partnership proposal highlighting mutual benefits
    • TaskInitiate contact and negotiate agreements
    • TaskIdentify potential partners within game development sector
    • KRImplement 5 scaled solutions contributing to partners' development lifecycle efficiency
    • TaskDeploy, monitor, and refine these solutions in partners' systems
    • TaskIdentify areas in partners' development lifecycle needing efficiency solutions
    • TaskDesign and test five scalable efficiency-boosting solutions
    • KRSuccessfully retire and replace 3 outdated solutions with innovative alternatives
    • TaskImplement and transition to new solutions
    • TaskResearch and select innovative alternative solutions
    • TaskIdentify three outdated solutions requiring replacement

    OKRs to boost success through strategic Partnerships & Collaborations

    • ObjectiveBoost success through strategic Partnerships & Collaborations
    • KRImplement joint projects with at least two existing partners to increase shared value
    • TaskInitiate project roll-outs with the identified partners
    • TaskDevelop project plans, including shared responsibilities
    • TaskIdentify potential shared value projects with current partners
    • KRForm a minimum of 3 new strategic partnerships with clear mutual benefits
    • TaskInitiate contact and begin negotiations
    • TaskIdentifying potential partners aligning with our business goals
    • TaskDrafting proposal highlighting mutual benefits
    • KRIncrease partnership satisfaction rate to over 90% through timely communication and mutual support

    OKRs to successful Business Launch in Africa

    • ObjectiveSuccessful Business Launch in Africa
    • KRAchieve product engagement from 10,000 unique African users
    • TaskOffer tailored user-support services in local languages
    • TaskPartner with African influencers for product endorsements
    • TaskDevelop user-centered, localized marketing strategies for African markets
    • KRForge and establish 3 strategic local partnerships by quarter end
    • TaskIdentify potential local businesses for partnership opportunities
    • TaskArrange meetings to discuss potential collaborations
    • TaskNegotiate terms and finalize partnership agreements
    • KRGain a 5% market share in the chosen African region
    • TaskEstablish relationships with local distribution channels for product accessibility
    • TaskDevelop a targeted marketing strategy focusing on the identified local interests
    • TaskConduct market research to understand local customer preferences and buying habits

    OKRs to enhance capability as an institutional research analyst in higher education

    • ObjectiveEnhance capability as an institutional research analyst in higher education
    • KRAttend 3 professional development webinars on higher education research analysis techniques
    • TaskParticipate and take notes during each webinar
    • TaskSign up for the chosen webinars
    • TaskIdentify 3 webinars focused on higher education research analysis techniques
    • KRMentor and guide 2 junior research analysts to improve their capability development
    • TaskProvide direct training on necessary software/tools
    • TaskDevelop a personalized growth plan for each analyst
    • TaskEstablish regular weekly meetings for guidance and feedback
    • KRDevelop, present, and implement 1 strategic initiative to improve research methodologies
    • TaskIdentify weakness in current research methodologies
    • TaskCreate strategic initiative for process improvement
    • TaskPresent and implement strategy to team

    OKRs to robustly improve the industrial sector's market strategy

    • ObjectiveRobustly improve the industrial sector's market strategy
    • KRIdentify and establish strategic partnerships with at least 3 relevant companies
    • TaskResearch companies that align with our strategic goals
    • TaskFormalize partnerships through agreements or contracts
    • TaskInitiate contact and discuss partnership opportunities
    • KRSuccessfully implement 2 market strategies improving sector growth by 15%
    • TaskIdentify and analyze two potential market growth strategies
    • TaskDevelop clear implementation plans for chosen strategies
    • TaskTrack and measure the implemented strategies' growth regularly
    • KRIncrease the industrial sector's market share by 10%
    • TaskDevelop and implement robust industrial marketing strategies
    • TaskConduct a comprehensive market analysis and competitor research
    • TaskImprove existing product offerings and assess potential innovations

    How to write your own Strategic Development OKRs

    1. Get tailored OKRs with an AI

    You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

    You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

    Tability will then use your prompt to generate a fully editable OKR template.

    Watch the video below to see it in action 👇

    Option 2. Optimise existing OKRs with Tability Feedback tool

    If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

    AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

    Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

    You can then decide to accept the suggestions or dismiss them if you don't agree.

    Option 3. Use the free OKR generator

    If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

    Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

    Strategic Development OKR best practices

    Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

    Here are a couple of best practices extracted from our OKR implementation guide 👇

    Tip #1: Limit the number of key results

    The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

    We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

    Tip #2: Commit to weekly OKR check-ins

    Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

    Being able to see trends for your key results will also keep yourself honest.

    Tip #3: No more than 2 yellow statuses in a row

    Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

    As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

    Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

    How to track your Strategic Development OKRs

    OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

    We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

    If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

    More Strategic Development OKR templates

    We have more templates to help you draft your team goals and OKRs.

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