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tability.ioWhat are Market Research OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Market Research to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Market Research OKRs examples
We've added many examples of Market Research Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to secure local channels and gain market insights
ObjectiveSecure local channels and gain market insights
KRConduct regular market research to gather local market data and information
Conduct surveys or interviews to gather insights and preferences of local customers- Identify key competitors and their market share in the local market
- Monitor industry trends and analyze data to identify emerging opportunities in the local market
- KREstablish partnerships with local stakeholders to enhance channel security
- Collaborate with stakeholders to develop and implement strategies for enhancing channel security
- Identify key local stakeholders with expertise in channel security
- Initiate meetings with stakeholders to discuss potential partnership opportunities
- KRIncrease security measures on local channels to reduce unauthorized access
- Implement two-factor authentication for all user accounts on local channels
- Conduct regular security audits and penetration testing on local channels to identify and resolve vulnerabilities
- Regularly update and patch software on local channels to address security vulnerabilities
- KRImplement data analytics tools to analyze market trends and consumer behavior
- Train and educate the team on how to effectively use the selected data analytics tools
- Research and compare various data analytics tools available in the market
- Determine key metrics and indicators to track market trends and consumer behavior
OKRs to identify the top FP&A software in the market
- ObjectiveIdentify the top FP&A software in the market
- KRResearch and list down at least 20 various FP&A software options by week 3
- Compile and review a list of at least 20 options
- Conduct online research for potential software options
- Identify criteria for FP&A software options
- KRCompare all FP&A software elements for features, cost, and user reviews by week 6
- Compile a list of all FP&A software elements
- Analyze user reviews for each software
- Evaluate each software for features and cost
- KRSelect and present the top 3 FP&A software based on the analysis by week 9
- Analyze software based on selected criteria
- Research various FP&A software options
- Prepare presentation for top three choices
OKRs to identify and assess AI tools available in the market
- ObjectiveIdentify and assess AI tools available in the market
- KREvaluate 10 potential AI tools against predefined criteria by the end of Q2
- Research and select 10 AI tools for review
- Assign scores to each tool based on criteria
- Define specific criteria for evaluation
- KRCompile a detailed report illustrating the pros and cons of each examined tool
- Identify and examine each tool's features
- Compile detailed comparison report
- Analyze pros and cons of each tool
- KRConduct 20 market interviews to determine popular AI tools amongst industry experts
- Draft comprehensive, insightful interview questions
- Conduct, record and analyze the interviews
- Identify and target 20 industry experts in AI
OKRs to acquire comprehensive understanding of various companies' missions
- ObjectiveAcquire comprehensive understanding of various companies' missions
- KRRead and analyze mission statements from 50 different industries each week
- Obtain mission statements from each industry
- Compile a list of 50 different industries
- Schedule weekly sessions to read and analyze statements
- KRConduct four in-depth case studies on companies with unique missions monthly
- Identify four companies with unique missions
- Research company background and specifics
- Compile findings into comprehensive case studies
- KRParticipate in two webinars or relevant industry events every month
- Schedule and register for two relevant events
- Attend and actively participate in webinars/events
- Research upcoming webinars or industry events in your field
OKRs to enhance understanding of royalty structures in business contexts
- ObjectiveEnhance understanding of royalty structures in business contexts
- KRInterview 3 professionals in the field of royalties in businesses
- Draft relevant interview questions tailored for each professional
- Identify three professionals in the royalties business field
- Schedule and conduct the three interviews
- KRRead and summarise 5 books related to business royalties
- Write a concise summary for each book
- Select and procure 5 relevant books about business royalties
- Carefully read and interpret each book
- KRDevelop and present a detailed report on the role of royalties in business
- Prepare a presentation highlighting report findings
- Research the significance and mechanism of royalties in business
- Compile gathered data into a comprehensive report
OKRs to enhance territorial market footprint and strengthen retailer relationships
- ObjectiveEnhance territorial market footprint and strengthen retailer relationships
- KRImprove retailer satisfaction score by 15% through quarterly feedback surveys
- Develop short, focused customer satisfaction surveys
- Analyse received feedback to identify improvement areas
- Implement changes based on feedback analysis
- KRInitiate partnerships with at least 5 new high-volume retailers
- Identify potential high-volume retailers for partnership opportunity
- Develop and tailor partnership proposals for each retailer
- Initiate contact and arrange meetings with selected retailers
- KRAchieve a 20% increase in market share within the territory
- Increase networking efforts with local businesses and suppliers
- Implement targeted marketing strategies to attract consumers
- Conduct thorough research on local market trends and competitors
OKRs to craft a compelling and successful business case
- ObjectiveCraft a compelling and successful business case
- KRConduct detailed market and competitor analysis by end of Week 4
- Analyze market trends and customer preferences
- Gather data on competitor strategy and performance
- Identify key competitors in the market
- KRGather and incorporate feedback from 5 industry experts by end of Week 12
- Collect and analyze received feedback
- Implement relevant feedback into operations
- Identify and reach out to 5 industry experts for feedback
- KRDevelop a clear, attainable business case prototype by end of Week 8
- Review and finalize the prototype by end of Week 8
- Assemble these elements into a clear structure
- Identify key elements of the business case prototype
OKRs to maximize audience engagement with the Collection through co-design
- ObjectiveMaximize audience engagement with the Collection through co-design
- KRAchieve a 25% increase in daily engagement rates by the Collection's audience
- Implement interactive features to promote visitor participation
- Increase promotional efforts across multiple channels
- Personalize visitor experiences using data-driven insights
- KRSecure positive feedback from 50% of audience on the new co-designs
- Regularly review and incorporate feedback into designs
- Implement user-friendly feedback form in co-design presentations
- Request audience to fill out feedback form post-event
- KRDevelop and implement 3 new co-designed interactive features for the Collection
- Implement, test, and refine the newly developed interactive features
- Identify possible interactive features through market research and user feedback
- Design and develop 3 new interactive features with user involvement
OKRs to launch a high-performing ecommerce dashboard for the UK market
- ObjectiveLaunch a high-performing ecommerce dashboard for the UK market
- KRAssemble an agile team with relevant expertise by week 2
- Interview potential team members assessing their agility
- Identify required skills and expertise for the team
- Select and onboard team members by week 2
- KRComplete comprehensive market research and data analysis within the first month
- Draft and refine comprehensive research report
- Identify target market and key competitors
- Gather, analyze and interpret relevant data
- KRExecute a successful beta test with 90% positive user experience by the end of week 6
- Establish clear, measurable success criteria for user experience
- Monitor feedback, iterations and improvements closely
- Beta-release software to a diverse group of testers
OKRs to capture new tech trends in education and learning
- ObjectiveCapture new tech trends in education and learning
- KRPublish 5 articles analyzing the impact of these trends in relevant education forums
- Write 5 detailed articles on analyzed trends
- Identify and post articles on relevant education forums
- Research and analyze 5 current trends in education
- KRAttend two industry related, reputable webinars or conferences monthly
- Research and note down industry-related, reputable webinars or conferences
- Attend and participate in selected events
- Register for chosen webinars or conferences
- KRIdentify and document 15 emerging tech trends in education by end of quarter
- Document each tech trend in detail
- Analyze and shortlist 15 emerging tech trends
- Research current trends in educational technology field
How to write your own Market Research OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Market Research OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Market Research OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Market Research OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to deliver projects on time
- OKRs to enhance leadership skills in the finance department
- OKRs to minimize incidents to a maximum of six minor ones
- OKRs to boost our digital subscription numbers
- OKRs to enhance skill at describing campus locations
- OKRs to improve Financial Planning and Analysis Processes