Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Sales Development OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Development to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Sales Development OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Sales Development OKRs examples
You will find in the next section many different Sales Development Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to boost qualified meetings booked by outbound SDR team
ObjectiveBoost qualified meetings booked by outbound SDR team
KRImprove SDR team's qualification rate to 15% from current rate
Review and revise the current qualification criteria- Incorporate regular feedback sessions for SDR team
- Implement specialized training for better lead generation
- KRIncrease outbound calls volume by 20% to drive more conversations
- Train staff on efficient call techniques to improve speed
- Implement an automated dialing system
- Allocate more working hours for making calls
- KRImplement a new outreach strategy to increase response rate by 10%
- Identify potential channels for increased outreach engagement
- Analyze and adjust strategy based on response rates
- Develop relevant and engaging content for outreach
OKRs to develop an encompassing sales program to boost teams' target attainment
- ObjectiveDevelop an encompassing sales program to boost teams' target attainment
- KRFinalize development and improvement of sales program within 15% resource budget
- Finalize edits on sales program within budget constraints
- Implement improvements to maximize resource efficiency
- Review and validate program functionality and effectiveness
- KRIncrease sales team's productivity by 20% through established sales program
- Implement regular coaching and training with sales program strategies
- Reward and recognize top performers to encourage productivity
- Monitor and analyze individual sales team's performance weekly
- KREnsure 80% of sales team meets or exceeds sales target via sales program implementation
- Implement incentive schemes for meeting targets
- Regularly monitor and adjust team's sales strategies
- Develop a results-focused sales training program
OKRs to increase the conversion rate of BDR-generated leads into sales opportunities by 25%
- ObjectiveBoost BDR-generated lead conversion rate by 25%
- KRImplement personalized and timely follow-up for all leads
- KRIncrease the number of demos by BDRs for better lead nurturing
- KROptimize landing pages to ensure an easy and quick conversion process
- KRImprove sales pitch training to increase lead engagement and closing rate
OKRs to establish new, attractive OKR Consultancy firm for businesses
- ObjectiveEstablish new, attractive OKR Consultancy firm for businesses
- KRGenerate a minimum of $50,000 in revenue within the first quarter of operations
- Secure partnerships with high-return clients
- Implement effective marketing and sales strategies
- Develop a comprehensive business plan highlighting revenue targets
- KRIdentify and target 150 potential clients within the medium to large businesses sector
- Research and compile a list of 150 medium to large businesses
- Develop a custom pitch for each potential client
- Initiate contact with these businesses via email
- KRSecure 10 successful contracts with businesses seeking OKR consultancy services
- Develop and present customized consultancy proposals to businesses
- Identify potential businesses seeking OKR consultancy services
- Conduct follow-ups to secure contracts
OKRs to secure a new project contract with a new client
- ObjectiveSecure a new project contract with a new client
- KRIdentify and establish contact with 50 potential new clients within the industry
- Research to compile a list of 50 potential clients within the industry
- Send emails to identified potential clients
- Draft a personalized introductory email to establish contact
- KRSubmit high-quality proposals to at least 20 new prospective clients
- Develop robust, customized proposals for each client
- Submit the proposals and follow up promptly
- Identify 20 potential new clients and research their needs
- KRSuccessfully negotiate and finalize at least one contract with a new client
- Identify and research potential new clients
- Craft and send personalized business proposals
- Arrange negotiation meetings to finalize contract
OKRs to accelerate initiation of new business quotes
- ObjectiveAccelerate initiation of new business quotes
- KRConvert 10% of these new leads into initiated quotes
- Initiate conversations and provide customized quotes
- Develop personalized outreach approaches for specific leads
- Identify the 10% of leads most likely to convert
- KRIncrease weekly outreach to potential clients by 25%
- Incorporate 25% additional time in weekly schedule for outreach
- Increase follow-up frequency to foster potential client relationships
- Identify 25% more prospects for potential outreach activities
- KRGenerate at least two new leads per week from the expanded outreach
- Develop personalized messages for outreach
- Research prospective clients in new market segments
- Schedule and execute follow-up calls weekly
OKRs to secure two contracts with value at least $300,000
- ObjectiveSecure two contracts with value at least $300,000
- KRSuccessfully negotiate and close at least two contracts valued above $150,000 each
- Research and identify potential high-value clients
- Develop customized proposals for each client
- Conduct persuasive negotiation meetings
- KRConduct 30 business proposal presentations for potential clients
- Schedule and execute 30 presentations
- Create and refine business proposal presentations
- Identify and research 30 potential clients for proposals
- KRIdentify and reach out to 50 potential clients by the end of the quarter
- Send outreach messages to each potential client
- Draft a personalized outreach message for each contact
- Create a list of 50 potential clients relevant to our business
OKRs to achieve a 2.4X boost in revenue growth for the year
- ObjectiveAchieve a 2.4X boost in revenue growth for the year
- KRImprove lead conversion rate by 25%
- Implement effective CRM tools to manage leads efficiently
- Enhance follow-up strategies targeting prospective clients
- Provide comprehensive training to sales team on conversion tactics
- KRIncrease customer retention rate by 20%
- Improve customer service responsiveness and excellence
- Conduct regular customer satisfaction surveys and act on feedback
- Implement a customer loyalty program with incentives
- KRLaunch 2 new revenue-generating product features
- Implement marketing strategy to promote new features
- Identify potential product features that will generate revenue
- Develop and test these revenue-generating features
OKRs to boost SDR's quota attainment through personalized training
- ObjectiveBoost SDR's quota attainment through personalized training
- KRAchieve 20% more SDRs meeting their quota for booked demos
- Execute more advanced sales training for SDRs
- Introduce better tracking tools for performance
- Implement incentive program for meeting quota
- KRIncrease SDR's average demo bookings by 15%
- Improve lead qualification processes to target potential clients
- Provide comprehensive training on effective demo booking strategies
- Implement a bonus system for exceeding demo booking goals
- KRDevelop and implement a personalized training program for each SDR by 10%
- Identify individual strengths and weaknesses of each SDR
- Implement and monitor progress of these training programs
- Develop tailored training programs improving identified areas
OKRs to drive Business Expansion in Saudi Arabia's school sector
- ObjectiveDrive Business Expansion in Saudi Arabia's school sector
- KRObtain 10 new client contracts from GCC school sector
- Research potential GCC school sector clients
- Develop and send proposals to identified schools
- Follow-up meetings, negotiate, and finalize contracts
- KRSecure 30 new successful B2B interactions with GCC schools
- Follow-up with proposals to close on agreements
- Send tailored partnership proposals to identified schools
- Identify 50 GCC schools as potential B2B partners
- KRIncrease lead generation by 40% through tailored marketing and sales outreach
- Develop personalized marketing campaigns targeting potential leads
- Intensify sales outreach efforts with tailored proposals
- Enhance data analysis to identify and reach untapped markets
Sales Development OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Sales Development OKR templates
We have more templates to help you draft your team goals and OKRs.