9 OKR examples for Sales Managers

What are Sales Managers OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Managers to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Sales Managers OKRs examples

You will find in the next section many different Sales Managers Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to increase the conversion rate of BDR-generated leads into sales opportunities by 25%

OKRs to improve staff proficiency in sales and customer service via a training program

OKRs to increase the number of qualified leads generated by BDRs by 30%

OKRs to grow revenue from existing accounts through upselling and cross-selling initiatives

OKRs to strengthen relationships with key accounts and identifying opportunities for growth

OKRs to increase sales and profitability for sellers in the next quarter

OKRs to significantly increase MICE revenue and diversify client portfolio

OKRs to increase account expansion by securing contract renewals for 90% of existing clients

OKRs to streamline the successful delivery of roadmap features

How to write your own Sales Managers OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

• 1. Go to Tability's plan editor
• 2. Click on the "Generate goals using AI" button
• 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

• 1. Go to Tability's plan editor
• 2. Add your existing OKRs (you can import them from a spreadsheet)
• 3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Sales Managers OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Sales Managers OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Managers OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to improve indirect purchasing to support HR's talent strategies
  indirect-purchasingtalent-strategieshr-managersprocurement-officershuman-resourcesprocurement-team
• OKRs to increase the count of SQLs
  lead-generationmql-to-sql-conversionmarketing-managersales-managermarketing-teamsales-team
• OKRs to achieve unbreachable security and absolute compliance in SOC operations
  cybersecurity-trainingsoc2-type-2-auditit-staffthird-party-auditorsecurity-operations-center-(soc)it-team
• OKRs to boost social media content shares by refining our content strategy
  social-mediacontent-strategysocial-media-managercontent-strategistsocial-media-teamcontent-development-team
• OKRs to ensure timely submission of Financial Statements (FS)
  financial-statementsefficiency-improvementfinancial-analystfinancial-managerfinance-teamoperation-management-team
• OKRs to enhance team cross-functionality's overall performance
  cross-functionalitycross-trainingteam-leadcross-trainerskills-development-teamcross-functional-team