Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Content Development OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Content Development to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Content Development OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Content Development OKRs examples
You will find in the next section many different Content Development Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to enhance content quality to align with updated guidelines
ObjectiveEnhance content quality to align with updated guidelines
KRIncrease guideline-adherence in updated content by 90% measured through internal assessments
Implement regular internal assessments for content update- Conduct training on guideline adherence
- Develop feedback mechanism for content contributors
- KRConduct a comprehensive review of all content by week 3
- Allocate specific review tasks to team members
- Compile all content for review by end of week 1
- Complete all reviews and edits by end of week 3
- KRIdentify and correct 75% of non-compliant content items by week 5
- Identify non-compliant content within available resources
- Analyze and categorize identified non-compliant content
- Implement corrections for 75% of identified non-compliant content
OKRs to monetize my YouTube channel
- ObjectiveMonetize my YouTube channel
- KRIncrease subscriber count to 1000 before Q4 end
- Launch a referral program with incentives
- Enhance email marketing strategies for retention
- Implement an aggressive social media marketing campaign
- KRDeliver 4000 watch hours across all videos
- Create engaging content to increase viewer watch time
- Analyze viewer retention data to improve future videos
- Promote videos on different social media channels
- KRStrategize and publish 20 monetizable video content pieces
- Distribute and promote each video across platforms
- Produce and edit the outlined video content
- Develop an outline of topics for 20 monetizable video content pieces
OKRs to to implement a comprehensive Learning and Development plan
- ObjectiveTo implement a comprehensive Learning and Development plan
- KRAchieve a 90% completion rate on all new training within the workforce
- Monitor employee progress and provide helpful feedback
- Develop engaging and interactive training content
- Implement incentives for completing trainings promptly
- KRDevelop and launch three online training modules for enhancing employee skills
- Identify necessary skills and create content for training modules
- Launch and promote the training modules to employees
- Develop interactive online platform for the modules
- KRDesign a tailored L&D roadmap for every department by consulting with each team leader
- Understand departmentals needs through consultation
- Schedule meetings with each department's team leader
- Create individualized L&D roadmaps based on discussions
OKRs to boost overall community engagement on the platform
- ObjectiveBoost overall community engagement on the platform
- KRBoost comment count by 15% from the previous period stats
- Schedule regular posts to maintain audience engagement
- Respond, like, and share user comments to foster community
- Encourage audience participation with interactive posts
- KRDrive up shares of content by 30% advancing our community visibility
- Implement a robust content sharing strategy across all social media platforms
- Develop intriguing, high-quality posts to stimulate sharing and visibility
- Encourage user-generated content to increase engagement and shareability
- KRIncrease the number of likes by 20% by the end of quarter
- Promote liking and sharing contests on all platforms
- Develop engaging daily content to improve user interaction
- Implement advertising campaigns targeting potential likers
OKRs to boost social media content shares by refining our content strategy
- ObjectiveBoost social media content shares by refining our content strategy
- KRImplement the revised content strategy on all social media channels to test efficacy
- Update all social media channels with the revised content strategy
- Adjust strategy as needed based on analytics feedback
- Monitor engagement metrics on all platforms for efficacy analysis
- KRAchieve over 20% increase in content shares across all social media platforms
- Optimise posts for each specific social media platform
- Implement a promotion strategy to boost content visibility
- Create engaging, shareable content relevant to target audience
- KRDevelop a refreshed, audience-focused content strategy by collaborating with market research
- Develop innovative, audience-centric content ideas
- Implement the new content strategy and measure engagement
- Assemble team for market research and audience analysis
OKRs to increase access to multiple websites for fast and easy retrieval
- ObjectiveIncrease access to multiple websites for fast and easy retrieval
- KRDecrease website loading time by 20% for improved efficiency
- Eliminate unnecessary plugins/code from the website
- Optimize web server performance settings
- Compress high-resolution images to reduce file size
- KRIncrease user engagement and traffic by 15% through updated content
- Identify popular industry topics for relevant content generation
- Utilize SEO strategies to improve online visibility
- Regularly update website content with engaging materials
- KRImplement user-friendly interface improvements for enhanced navigation
- Develop prototype for user-friendly navigation enhancement
- Test and refine proposed interface improvements
- Define usability issues within the current interface design
OKRs to launch an engaging, high-converting marketing agency website
- ObjectiveLaunch an engaging, high-converting marketing agency website
- KRAchieve a bounce rate under 40% through UX/UI improvements
- Improve website load speed and responsiveness
- Conduct regular user experience testing and analysis
- Implement intuitive navigation and clear call-to-action buttons
- KRIncrease website traffic by 30% through SEO and content strategies
- Create high-quality, engaging content to retain visitors
- Improve website metadata and keywords for better search engine visibility
- Optimize website loading speed and mobile compatibility
- KRAttain a conversion rate of 5% with effective call-to-actions
- Monitor, analyze, and adjust strategy based on results
- Implement A/B testing to improve call-to-actions
- Develop clear, compelling call-to-action statements
OKRs to generate a comprehensive audience engagement strategy
- ObjectiveGenerate a comprehensive audience engagement strategy
- KRImplement two new interactive engagement tools to boost audience participation by week 8
- Research latest interactive engagement tools in the market
- Train team to efficiently use these tools
- Purchase and install two selected tools
- KRMeasure and increase the average page view duration by 20% by the end of week 12
- Implement Google Analytics to track page view durations
- Optimize website speed for user satisfaction
- Improve content quality for longer visitor engagement
- KRDevelop an interest segmentation model for personalized communication by end of week 4
OKRs to create an engaging landing page featuring 3 goals tiles with OKR
- ObjectiveCreate an engaging landing page featuring 3 goals tiles with OKR
- KRIncrease average page views per user to 5 within next 8 weeks
- Initiate user-friendly interactive elements on the site
- Implement engaging, relevant content on most visited pages
- Develop easy-to-navigate website structure
- KRDesign 3 interactive goals tiles with linked OKR by week 6
- Complete final revisions and submission by week 6
- Develop OKRs linked to the designed goals tiles
- Draft concepts for three interactive goals tiles design
- KRAchieve 70% visitor click-through-rate on the goals tiles within 7 weeks
- Implement split-testing to improve user engagement
- Clarify and simplify content within goal tiles
- Optimize goal tile design for better visibility
OKRs to enhance the website specially for our ideal customer profile (ICP)
- ObjectiveEnhance the website specially for our ideal customer profile (ICP)
- KRIncrease website visitor-to-lead conversion rate by 30% for ICP by end of next quarter
- Implement engaging call-to-actions at key points
- Enhance website design for better user experience
- A/B test and optimize landing pages
- KRDecrease website bounce rate for ICP by 20% using UX/UI improvements
- Implement intuitive site navigation to enhance user experience
- Conduct A/B testing to identify successful UX/UI changes
- Optimize site load speed to reduce visitor abandonment
- KRAchieve an average session duration of 3 minutes for ICP using engaging website content
- Include engaging videos or infographics
- Regularly update content to maintain visitor interest
- Develop interactive and visually appealing content
Content Development OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Content Development OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to establish a successful partnership with Meta
- OKRs to advance and streamline all office procedures and norms
- OKRs to increase accuracy of hiring needs analysis for optimal requirement forecasting
- OKRs to improve leadership skills and knowledge
- OKRs to enhance user engagement on our app
- OKRs to enhance employee inclusivity and engagement in the workplace